Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare” (definition taken from The Free Dictionary). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it.
In this blog post, I will explain why
the social media
have the advantages of the social media described above. Indeed, CRM is only accessible to users that work for a company buying the solution and their business partners (customers, suppliers, etc.). The freedom that users have to communicate, interact, and collaborate is often limited by denied access rights, depending on the importance the user has for the company offering access to its CRM solution. Finally, knowledge is usually available for employees and paying customers only. Social Media Flavored