Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.
all common file types (text, PDF, audio, and video) to determine how recipients engage with the content—for example, how often they view it, and on what devices. It will offer marketing professionals relevant analytics on which content performs best, providing insight on when to connect with leads and how to customize and improve collateral for the lead nurturing process and future engagement. Engagement analytics can be used to fine-tune marketing messaging midcampaign, improve future campaigns,