There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.
tec term sales force automation
is not lost—the digital technology that is responsible for creating the purchasing promise can be harnessed to deliver and delight. Auto identification technologies, radio frequency identification (RFID), sensors, and voice activated technologies can be combined to create a fulfilling customer experience. Loyalty programs, coupled with profiling and preference-driven software, are already being piloted in certain retail environments. An example of this is IMX Cosmetics , which is using a combination of