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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

targeted marketing campaigns  costs and to perform better-targeted, finer-grained, multi-stage and multi-channel campaigns. These applications thus aim at helping organizations segment their customer bases, identify specific customer needs that are not that obvious to a naked eye, and build promotions and personalized campaigns designed to meet those needs and thereby create additional revenue. This is all done by analyzing large volumes of scattered data, and then by identifying patterns or trends that would not otherwise be Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » targeted marketing campaigns


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

targeted marketing campaigns  information that you have targeted their industry and that your product should satisfy all the needs of process manufacturing. They can call and ask, Can the software do this? or What about this scenario? In either case, you should be able to do a much better job responding to a prospect's interest than any marketing brochure could. Right? Sin #6. Showing Inconsistency A nagging problem is in maintaining consistency across the spectrum of all marketing collateral. Did I say 1 + 1 = 2 in the brochure Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

targeted marketing campaigns  best resonates with the targeted customer segments and how to differentiate brands from those offered by the competition. Finally, consider each brand's contribution to profitability within the overall portfolio of company offerings, and make the tough choices about when to launch new products and which brands to kill. Conduct disciplined analysis and modeling that cover profitability (for example, are adjacent brands taking share from competitors or from each other?), as well as consumer and competitive Read More...
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

targeted marketing campaigns  applications and has also targeted the mid-market in southern Europe. Also, Unica pledges to continue to support and develop Marketic's products for the French market, but it also intends to soon introduce its own Affinium product, localized for France. This might give an opportunity to rivals such as Chordiant, E.piphany, DataDistilleries and NCR Teradata to prey on current Marketic clients made anxious by Unica's takeover, e.g., for still uncertain upcoming Unica's pricing, licensing agreements and Read More...
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

targeted marketing campaigns  Topical White Paper | Targeted Email Marketing | Internet Marketing Business | Email Blast Marketing | Affiliate Internet Marketing | Internet Marketing Promotion | Internet Marketing Tool | Technology Evaluation Centers Email Blast Whitepapers | TEC E-Mail Marketing | What is E-Mail | What is a E-Blast | Why Use Email Marketing | about E-Mail Marketing | Liquid Coma Marketing | Read More...
Boost Profits and Customer Relationships with Effective E-Mail Marketing
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase

targeted marketing campaigns  Profits and Customer Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes. Read More...
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

targeted marketing campaigns  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

targeted marketing campaigns  Announces New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based Read More...
Targeted Mobile Promotions: An Insight into the Usage of Mobile Coupons in the Aviation Industry
With increasing adoption of smart phones and availability of services, consumers are looking at new ways of leveraging smart phone capabilities. SmartAssist is

targeted marketing campaigns  Mobile Promotions: An Insight into the Usage of Mobile Coupons in the Aviation Industry With increasing adoption of smart phones and availability of services, consumers are looking at new ways of leveraging smart phone capabilities. SmartAssist is an end-to-end solution for Airlines that can efficiently manage mobile coupons and redemptions on a customer’s smart phone. The solution leverages the power of location-based services and Near Field Communication (NFC), all packaged together on a sleek Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

targeted marketing campaigns  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and Read More...
How to Create a Bullet-proof Control Phase-Why Six Sigma Campaigns Lose Steam and What You Can Do about It
Most people recognize that a robust control phase is the key practice separating Six Sigma from other process control methodologies. Unfortunately, many Six

targeted marketing campaigns   Read More...
Paslode Expands Marketing Efforts with Analytics in the Cloud


targeted marketing campaigns  Expands Marketing Efforts with Analytics in the Cloud Read More...
Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key

targeted marketing campaigns  technology publications will be targeted for print advertising, and television placements are planned for each of the four major networks in the United States, as well as networks in 10 other countries. Wide-reaching airport and Web-based banner advertising also is included in the new program. Market Impact SAP continues to reinvent itself from a large, inert business applications software company into an Internet leader. Despite its huge customer base and mind share, created throughout the 1990s, SAP Read More...
Targeted Trojans: The Silent Danger of Clever Malware
IT managers face heavy demands, limited resources, and a highly mobile workforce. These challenges make it difficult to keep employees secure. This paper

targeted marketing campaigns  protect your organization from targeted Trojans. Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

targeted marketing campaigns   Read More...

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