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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 targeted marketing campaigns


A Beginner's Guide to App Marketing
Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn

targeted marketing campaigns  demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » targeted marketing campaigns

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

targeted marketing campaigns  information that you have targeted their industry and that your product should satisfy all the needs of process manufacturing. They can call and ask, Can the software do this? or What about this scenario? In either case, you should be able to do a much better job responding to a prospect's interest than any marketing brochure could. Right? Sin #6. Showing Inconsistency A nagging problem is in maintaining consistency across the spectrum of all marketing collateral. Did I say 1 + 1 = 2 in the brochure Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

targeted marketing campaigns  and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and systems. An important feature of all products is that they are almost impossible to use as spamming tools. Responsys builds privacy controls into its products by making them enforce a strong opt-in model. Every e-mail sent out by the system contains both the name of the sender and the name and contact information for Responsys - and offers a Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

targeted marketing campaigns  best resonates with the targeted customer segments and how to differentiate brands from those offered by the competition. Finally, consider each brand's contribution to profitability within the overall portfolio of company offerings, and make the tough choices about when to launch new products and which brands to kill. Conduct disciplined analysis and modeling that cover profitability (for example, are adjacent brands taking share from competitors or from each other?), as well as consumer and competitive Read More

Real-life Examples of Killer App Marketing


Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns.

targeted marketing campaigns  life Examples of Killer App Marketing Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

targeted marketing campaigns  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More

Reviewer's Guide for Kentico Enterprise Marketing Solution




targeted marketing campaigns  s Guide for Kentico Enterprise Marketing Solution Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

targeted marketing campaigns  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

targeted marketing campaigns  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More

Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

targeted marketing campaigns  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More

Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report


Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

targeted marketing campaigns  Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, Read More

A Business Case for Managing the Marketing Content Supply Chain


In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

targeted marketing campaigns  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More

SAP’s SME Product Marketing Team Tells All (or Most of it, at least)


The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after

targeted marketing campaigns  SME Product Marketing Team Tells All (or Most of it, at least) The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP ’s solutions for  small and medium enterprises (SMEs) . For one, the much publicized and anticipated  multi-tenanted software as a service (SaaS)   SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so ( after initial hiccups and faltering ). For its part, the Read More

Targeted Trojans: The Silent Danger of Clever Malware


IT managers face heavy demands, limited resources, and a highly mobile workforce. These challenges make it difficult to keep employees secure. This paper discusses the modern Trojan attack. It explores the methodology hackers use to select a target and develop an attack, and cites examples of successful Trojans. Learn more about security solutions that can help protect your organization from targeted Trojans.

targeted marketing campaigns  protect your organization from targeted Trojans. Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

targeted marketing campaigns   Read More