It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least in the realm of business-to-consumers (B2C) commerce. According to Forrester, 63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way.
As consumers and
(i.e., POST is a systematic framework for assembling a company’s social media plan) . A friend of mine, a marketing guru, has always formulated marketing plans for her independent software vendor (ISV) clients (and employers) around the following six pillars: Overall Goal, Strategy, Objectives, Tactics, Timetable, and Budget. The People part in the POST acronym is what she aligns within the Overall Goal portion as “the market” a.k.a. “people/buyers.” The Technology part of POST is a