All companies use some form of sales and operations planning (S&OP) to synchronize market data with production output. But most practice a planning process based on logistics rather than strategy. Taking a more strategic approach, however, the S&OP process can be designed to bring together a company’s marketing, finance, sales, and operations departments to continuously monitor—and meet—customer demand.
supply chain sop
different functional areas or supply chain partners. The practice is static and insular, disconnected from the reality of today's complex supply chains. As a consequence, sales and operations planning becomes almost dysfunctional, lacking the communication and the insight into market demands required to carry out business plans and achieve strategic goals. Taking a more strategic approach, however, the sales and operations planning process can be designed to bring a company's marketing, finance, sales,