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 supply chain marketing


A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

supply chain marketing  Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Supply Chain Management (SCM)

Supply chain management (SCM) solutions include applications for managing supplier, manufacturer, wholesaler, retailer, and customer business processes. Addressing demand management, warehouse management, international trade logistics, transportation execution, and many other issues for a complete solution, this knowledge base will support your evaluation of an SCM suite. 

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Documents related to » supply chain marketing

The Demand-Driven Supply Chain and Demantra


Demand-driven supply chains focus on pulling demand and maximizing effectiveness and profitability while traditional supply chains push products and create efficiencies. This difference is the key to improving all supply chain processes and generating significant cost savings and growth.

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Managing Global Supply Chain


As international competition becomes more intense and as national barriers for trade gradually reduce, the era of global business is here to stay. Increasingly the difference between success and failure in the global marketplace will be determined not by the sophistication of product technology or marketing communication, but by the way in which the global supply chain is controlled and managed.A global supply chain has to be agile and flexible enough to cope with differences in customer requirements and yet should be able to reap the benefits of focused manufacturing in terms of economies of scale.

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Driving Costs Out of the Supply Chain: Inbound Logistics


One of the most neglected areas of the manufacturing and retail supply chain is the inbound logistics segment. Following best practices and creating a collaborative allows companies to save money and streamline operations.

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Rethinking the Supply Chain: Meeting the Complexity Challenge


The requirements of operating in a global, just-in-time (JIT) market have made supply chains much more complex than they were 10 years ago. Much of the software meant to assist in managing this complexity has itself become too complex to use—and too expensive to cost-justify. Discover the benefits of using a less complex supply chain solution that better supports a collaborative effort along your supply chain.

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Blue Tent Marketing


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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Cash is King—And So is Your Supply Chain: How Mid-Market Companies Can Optimize Supply Chain Operations for Strong Cash Flow and Focused Growth


For companies of all sizes and across all industries, cash is not only crucial, it’s king. Just to survive, businesses have to carefully manage their cash flow, making sure that payments aren’t going out faster than resources are coming in.

There are a number of ways companies can automate and optimize their supply chains to improve cash flow, such as building strong relationships and implementing new technology. But it should be noted that making the decision to invest in technology or update a supply chain process is a cash flow decision in itself, and should thus be weighed carefully.

It is important to realize that the cost of a supply chain or cash flow failure is, in most cases, significantly higher than even the highest price tags for these investments. With that in mind, supply chain solutions and automation technologies are more often than not worth the investment for growing mid-market companies.

This white paper looks at the importance of cash flow management, especially vital for mid-market companies in the current economic landscape. Due to their size, mid-market companies have a smaller financial cushion than their larger competitors, which means they have a reduced margin of error, a thinner cushion for tough financial situations, and a smaller investment pool for funding growth.

Download the guide for more information on why you should optimize supply chain operations to improve cash flow, including explanations on how seeking out supply chain efficiencies, managing cash flow through managing inventory, and investing in new technologies can help your bottom line.

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The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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