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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 successful mobile marketing campaigns


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

successful mobile marketing campaigns  revenue resulted from a successful campaign. While there are many factors influencing these metrics (some controllable and some not), it may still be reasonable to hold marketing accountable for outcomes achieved in this measure. Also, focusing on activities where cause and effect are more clearly identifiable is quite valuable. For example, measuring outcomes of online marketing activities (such as e-mails and online ad campaigns) provides much greater insights relative to measuring the success of more

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » successful mobile marketing campaigns

Vendor Analysis: Kaspersky Anti-Virus Products Examined


Kaspersky Labs is no newcomer to anti-virus products. Headquartered in Moscow, Russia, with offices in Pleasanton, California and Cambridge, England, Kaspersky Labs has successfully branded itself as a leader in multi-platform anti-virus products. Though many IT decision makers neglect to protect their UNIX systems from viruses, research done by Kaspersky Labs indicates that Linux may be just as prone to viruses as Microsoft operating systems.

successful mobile marketing campaigns  with proven-track records of successful virus eradication. Figure 1. Corporate Information Headquarters: Geroyev Panfilovtsev str. 10, 125363 Moscow, Russia Field Offices: Pleasanton, California; Cambridge, UK; Sophia Antipolis, France; Czestochowa, Poland. Major Products: Kaspersky Anti-Virus Lite, Kaspersky Anti-Virus Personal, Kaspersky Anti-Virus Personal Pro, Kaspersky Anti-Virus for Linux Servers, Kaspersky Anti-Virus for Linux Workstations, Kaspersky Business Optimal, Kaspersky Corporate Security, Read More

How 5 Companies Increased Revenue and Profitability with Leadership and Customer Relationship Management Software


Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable at the same time. This can be a challenge. Whether companies find this challenging because of a slow economy, market saturation, or other reasons, many companies are re-evaluating business strategies and internal processes to overcome these obstacles. For many successful companies, creating a customer-focused business strategy was the first step. Learn how leadership and customer relationship management software can help breed corporate success.

successful mobile marketing campaigns  and grow their businesses, successful small and medium-sized businesses are challenging the status quo in their organizations and empowering front-line employees with the information they need to serve and satisfy customers. To enable employees to focus on customers, companies are turning to a leading CRM software tool, Maximizer Enterprise, which integrates sales and account management, marketing automation, and customer service & support tools. Empowering all employees -including remote and mobile Read More

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward


With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

successful mobile marketing campaigns  online advertising,audience targeting,audience segments,marketing campaigns,marketing campaign,email marketing campaigns,online marketing campaigns,direct marketing campaigns,internet marketing campaigns,best marketing campaigns,marketing campaign strategy,marketing email campaign,cause marketing campaigns,successful marketing campaigns,mobile marketing campaigns Read More

8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative


It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more.

successful mobile marketing campaigns  friendly. A look at successful CRM initiatives uncovers several best practices for driving user adoption. Build support for CRM early on. You should communicate your CRM strategy and timeline to key stakeholders well in advance of the implementation to set expectations. Go top down, bottom up, and sideways. After securing an executive sponsor, have him or her send a communication to the company to reinforce the importance of the initiative and encourage participation. You should also cultivate active and Read More

The New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence


Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers capitalize on the power of mobile devices, the same transformation is occurring in business. Learn how the convergence of business information and analytics with mobile technology is empowering business people in a way that was never possible—until now.

successful mobile marketing campaigns  New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers capitalize on the power of mobile devices, the same transformation is occurring in business. Learn how the convergence of business information and analytics with mobile technology is empowering business people in a way that was never possible—until now. Read More

Great Expectations: What Users Want from the Mobile Web Experience


The combination of more sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations for the mobile Web. This white paper examines performance statistics and research gleaned from four key verticals: search, retail, banking, and airline. These high-impact, high-traffic areas expose crucial insights on the relationship between mobile Web performance and market leadership.

successful mobile marketing campaigns  Expectations: What Users Want from the Mobile Web Experience The combination of more sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations for the mobile Web. This white paper examines performance statistics and research gleaned from four key verticals: search, retail, banking, and airline. These high-impact, high-traffic areas expose crucial insights on the relationship between mobile Web performance and market leadership. Read More

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

successful mobile marketing campaigns  sales and marketing software evaluation,compare sales marketing solutions,select sales marketing software,sales marketing systems comparisons,evaluation solutions for marketers,business management,product service sale,product standard,product lifecycle,plm system comparisonsbusiness intelligence,evaluation business performance management solutions,sales force automation,sfa software selectionenterprise marketing management,crm,crm selection,merchandising systems selection,mrm solution comparisons,strategies. Read More

Mobile BI Market Survey


Take our mobile BI survey. The business intelligence (BI) space is finally seeing mainstream adoption of mobile capabilities, and increasing numbers of software providers are developing mobile BI capabilities to meet the demands of their customers. This evolution is shifting the way people consume and use data. TEC is currently preparing a report that captures the landscape of mobile BI.

successful mobile marketing campaigns  BI Market Survey Take our mobile BI survey.  The business intelligence (BI) space is finally seeing mainstream adoption of mobile capabilities, and increasing numbers of software providers are developing mobile BI capabilities to meet the demands of their customers. This evolution is shifting the way people consume and use data. TEC is currently preparing a report that captures the landscape of mobile BI. Mobile BI applications enable anytime, anywhere access to data for analysis, improving the Read More

App Development in a Mobile World: A CIO Handbook


As a senior stakeholder driving mobile initiatives in your organization, you may be lost in a sea of technologies and claims from vendors promising rapid delivery of applications to your employees, customers, and partners. To help explain some of the topics you will need to be aware of, and to separate the must-haves from the nice-to-haves, SAP has developed a reference guide for applying a mobile strategy in the context of application architectures, best practices, and available resources. Know how to develop, deploy, maintain your mobile apps and create an effective mobile strategy for your organization.

successful mobile marketing campaigns  Development in a Mobile World: A CIO Handbook As a senior stakeholder driving mobile initiatives in your organization, you may be lost in a sea of technologies and claims from vendors promising rapid delivery of applications to your employees, customers, and partners. To help explain some of the topics you will need to be aware of, and to separate the must-haves from the nice-to-haves, SAP has developed a reference guide for applying a mobile strategy in the context of application architectures, best Read More

Mobile Workforce Management Strategies: The Future of Strategic Mobile Workforce & Expense Managemen


The by-product of a changing economy, increasingly mobile and remote workforces are fueled by the proliferation of high-speed networks. This white paper outlines how to best manage a rapid transition to work environments that support a global, mobile, and remote workforce, making the best of their skills and maintaining their identification with the organization, its culture, and its goals.

successful mobile marketing campaigns  Workforce Management Strategies: The Future of Strategic Mobile Workforce & Expense Managemen The by-product of a changing economy, increasingly mobile and remote workforces are fueled by the proliferation of high-speed networks. This white paper outlines how to best manage a rapid transition to work environments that support a global, mobile, and remote workforce, making the best of their skills and maintaining their identification with the organization, its culture, and its goals. Read More

iPhone to Android: Considerations for Developing Mobile Apps


This whitepaper delves into the common problem of shifting from one mobile platform to another, in particular, Apple’s iOS to Google’s Android or vice versa. Each platform’s background and features are discussed, along with development considerations, monetization, and deployment. Other aspects included are the differences in hardware and programming languages, multi-platform options, and testing applications.

successful mobile marketing campaigns  to Android: Considerations for Developing Mobile Apps This whitepaper delves into the common problem of shifting from one mobile platform to another, in particular, Apple’s iOS to Google’s Android or vice versa. Each platform’s background and features are discussed, along with development considerations, monetization, and deployment. Other aspects included are the differences in hardware and programming languages, multi-platform options, and testing applications. Read More

Keeping Up with the Mobile Consumer


Mobile device usage is changing how consumers engage with retailers—bringing together the physical and the virtual in ways that other cross-channel efforts have not. But even though it’s relatively inexpensive for retailers to experiment with mobile, many have been slow to develop a mobile strategy. This survey report examines the consumer mobile landscape, and lays out the challenges and opportunities for retailers.

successful mobile marketing campaigns  Up with the Mobile Consumer Mobile device usage is changing how consumers engage with retailers—bringing together the physical and the virtual in ways that other cross-channel efforts have not. But even though it’s relatively inexpensive for retailers to experiment with mobile, many have been slow to develop a mobile strategy. This survey report examines the consumer mobile landscape, and lays out the challenges and opportunities for retailers. Read More

The Key to Successful ERP Implementation


A successful enterprise resource planning (ERP) solution can grow your business’ bottom line by increasing your company’s revenues and improving your company’s efficiencies. One of the most significant factors contributing to its success is the experience and support the vendor provides through its staff and implementation process. Read this white paper to learn how a thorough plan can guide you through the implementation process.

successful mobile marketing campaigns  Key to Successful ERP Implementation A successful enterprise resource planning (ERP) solution can grow your business’ bottom line by increasing your company’s revenues and improving your company’s efficiencies. One of the most significant factors contributing to its success is the experience and support the vendor provides through its staff and implementation process. Read this white paper to learn how a thorough plan can guide you through the implementation process. Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

successful mobile marketing campaigns  on the number of successful matches of shoppers to rules by the inference engine; these represent presentations of the right product to the right person. In the future the company hopes to develop pricing models that are tied to the sales lift provided by the product. ADAPTe not only makes the recommendations, it also manages the content to be displayed, tracks customer actions, and reports on customer demographics, segmentation, and buy versus browse behavior. Like other products in this space, ADAPTe Read More