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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 successful mobile marketing campaigns


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

successful mobile marketing campaigns  revenue resulted from a successful campaign. While there are many factors influencing these metrics (some controllable and some not), it may still be reasonable to hold marketing accountable for outcomes achieved in this measure. Also, focusing on activities where cause and effect are more clearly identifiable is quite valuable. For example, measuring outcomes of online marketing activities (such as e-mails and online ad campaigns) provides much greater insights relative to measuring the success of more

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Vendor Analysis: Kaspersky Anti-Virus Products Examined


Kaspersky Labs is no newcomer to anti-virus products. Headquartered in Moscow, Russia, with offices in Pleasanton, California and Cambridge, England, Kaspersky Labs has successfully branded itself as a leader in multi-platform anti-virus products. Though many IT decision makers neglect to protect their UNIX systems from viruses, research done by Kaspersky Labs indicates that Linux may be just as prone to viruses as Microsoft operating systems.

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How 5 Companies Increased Revenue and Profitability with Leadership and Customer Relationship Management Software


Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable at the same time. This can be a challenge. Whether companies find this challenging because of a slow economy, market saturation, or other reasons, many companies are re-evaluating business strategies and internal processes to overcome these obstacles. For many successful companies, creating a customer-focused business strategy was the first step. Learn how leadership and customer relationship management software can help breed corporate success.

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Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward


With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

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8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative


It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more.

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The New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence


Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers capitalize on the power of mobile devices, the same transformation is occurring in business. Learn how the convergence of business information and analytics with mobile technology is empowering business people in a way that was never possible—until now.

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Great Expectations: What Users Want from the Mobile Web Experience


The combination of more sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations for the mobile Web. This white paper examines performance statistics and research gleaned from four key verticals: search, retail, banking, and airline. These high-impact, high-traffic areas expose crucial insights on the relationship between mobile Web performance and market leadership.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Mobile BI Market Survey


Take our mobile BI survey. The business intelligence (BI) space is finally seeing mainstream adoption of mobile capabilities, and increasing numbers of software providers are developing mobile BI capabilities to meet the demands of their customers. This evolution is shifting the way people consume and use data. TEC is currently preparing a report that captures the landscape of mobile BI.

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App Development in a Mobile World: A CIO Handbook


As a senior stakeholder driving mobile initiatives in your organization, you may be lost in a sea of technologies and claims from vendors promising rapid delivery of applications to your employees, customers, and partners. To help explain some of the topics you will need to be aware of, and to separate the must-haves from the nice-to-haves, SAP has developed a reference guide for applying a mobile strategy in the context of application architectures, best practices, and available resources. Know how to develop, deploy, maintain your mobile apps and create an effective mobile strategy for your organization.

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Mobile Workforce Management Strategies: The Future of Strategic Mobile Workforce & Expense Managemen


The by-product of a changing economy, increasingly mobile and remote workforces are fueled by the proliferation of high-speed networks. This white paper outlines how to best manage a rapid transition to work environments that support a global, mobile, and remote workforce, making the best of their skills and maintaining their identification with the organization, its culture, and its goals.

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