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Abstract:
3 Key Success Strategies for Insurance, Banks, and Financial Services. Download Free IT Guide on Strategies for Insurance,
Banks, and Financial Services. Financial services organizations are always looking for ways to improve business processes
to implement tighter control—and improve the bottom lin (...)
Excerpt related to
success strategic marketing:
3 Key Success Strategies for Insurance, Banks, and Financial Services. Download Free IT Guide on Strategies for Insurance,
Banks, and Financial Ser...
Published:
2010-03-11
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Abstract:
3 Key Success Strategies for Insurance, Banks, and Financial Services. Download Free IT Guide on Strategies for Insurance,
Banks, and Financial Services. Financial services organizations are always looking for ways to improve business processes
to implement tighter control—and improve the bottom lin (...)
Excerpt related to
success strategic marketing:
3 Key Success Strategies for Insurance, Banks, and Financial Services. Download Free IT Guide on Strategies for Insurance,
Banks, and Financial Ser...
Published:
2010-03-11
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Abstract:
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms
do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles,
and is approached with a let's-hope–for-the-best men (...)
Excerpt related to
success strategic marketing:
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms
do not provide the voc...
Published:
2008-09-29
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Abstract:
Outmoded measures are being used to develop marketing strategies and allocate resources. Existing go to market models often
fail to consider the customer's total experience, and provides little information for planning. The solution is to reorient
performance metrics to become value-driven. (...)
Excerpt related to
success strategic marketing:
Outmoded measures are being used to develop marketing strategies and allocate resources. Existing go to market models often
fail to consider the c...
Published:
2006-03-20
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Abstract:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the
form of graphs and practical reports. (...)
Excerpt related to
success strategic marketing:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Am...
Published:
2005-08-05
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Abstract:
If good partnerships seem to be a rarity, true and lasting relationships that benefit both parties are downright unique.
How to avoid a Barney relationship and create a partnership that really works! (...)
Excerpt related to
success strategic marketing:
If good partnerships seem to be a rarity, true and lasting relationships that benefit both parties are downright unique. How
to avoid a Barney rel...
Published:
2005-12-23
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Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
success strategic marketing:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21
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Abstract:
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning. (...)
Excerpt related to
success strategic marketing:
... The more participants with a stake in success, the more likely you ...
Lawson has held strategic marketing positions with several B2B software companies, including
...
Published:
2005-12-02
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Abstract:
With Informix’s completion of its acquisition of Ardent Software, it remains to be seen how effective this marriage will
be, and whether Ardent will be allowed autonomy to continue its success in the extract/transform/load and data integration
infrastructure. (...)
Excerpt related to
success strategic marketing:
Ardent Software: Will Informix Merger Affect their Success? ... President of data warehouse
marketing at Ardent ... acquisition, Ardent added a strategic move towards
...
Published:
2000-04-10
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
success strategic marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
On March 5, J.D. Edwards reported financial results for Q1 2001. Although the company posted a symbolic profit, the revenue
decline begs the question why the company seems to be in a doldrums at the same time when its competitors seem to be upbeat. (...)
Excerpt related to
success strategic marketing:
On March 5, JD Edwards reported financial results for Q1 2001. Although the company posted a symbolic profit, the revenue
decline begs the quest...
Published:
2001-03-30
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Abstract:
Based in Atlanta, Georgia, $78 million Manhattan Associates, Inc. develops, markets, and supports supply chain execution
systems for distribution center management and Internet fulfillment. 1999 was a difficult year for the vendor, marked by reorganization
and management turnover in the midst of rapid co (...)
Excerpt related to
success strategic marketing:
... Undefined Internet product strategy: Apart from its success in providing ...
Seek strategic marketing partnerships with complementary software vendors and systems ...
Published:
2000-02-01
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Abstract:
The CEO of Cahners Business Information, a publisher of Business to Business information with designs on creating an Internet
publishing empire, steps down. The speculation is that he was forced out by the parent company, Reed Elsevier. (...)
Excerpt related to
success strategic marketing:
The CEO of Cahners Business Information, a publisher of Business to Business information with designs on creating an Internet
publishing empire, s...
Published:
1999-09-25
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Abstract:
Centive's strategy is to form a limited number of strategic partnerships with leading management consulting firms to ensure
customers receive the highest levels of service and support. Pertinent alliances made include one offering sales performance
incentive funding formulas (SPIFFs). (...)
Excerpt related to
success strategic marketing:
Centive's strategy is to form a limited number of strategic partnerships with leading management consulting firms to ensure
customers receive the ...
Published:
2007-05-11
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Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
success strategic marketing:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
-
Abstract:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the
form of graphs and practical reports. (...)
Excerpt related to
success strategic marketing:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Am...
Published:
2005-08-05
-
Abstract:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management. (...)
Excerpt related to
success strategic marketing:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training a...
Published:
2005-10-22
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
success strategic marketing:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
Chemical company H.B. Fuller has leveraged the Internet to improve their level of customer service. (...)
Excerpt related to
success strategic marketing:
Chemical company HB Fuller has leveraged the Internet to improve their level of customer service.
Published:
2001-09-15
-
Excerpt related to
success strategic marketing:
... and message, and becomes unequivocally dedicated to that company’s success. ...
in the greater schema of things) before retaining her strategic marketing services ...
Published:
2010-07-15