Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.
strengthens sales force sfa
functionality, and it greatly strengthens its customer base and geographic coverage in Europe especially in France, given Marketic''s renowned customers including many leading French banking, insurance, telecommunications, utility, automotive and retail enterprises. Unica should now have possibly the largest customer base for marketing automation in Europe, going neck-to-neck with Chordiant in many markets worldwide. Still, while the deal strengthens Unica''s local capabilities in Europe, the acquisition