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Improving Customer Relationships: An Integrated Approach
It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than

strengthen customer relationships  To build loyalty and strengthen relationships, companies need to encourage employees to think of how to serve customers better at every opportunity. At ONF, management officials are taking a proactive approach in attempts to avoid traditional headaches and learn from the mistakes of others. “We need to get a better view of what our customers need,” says Sébastien Gendry, who oversees ONF’s strategic customer relationships. “We have to learn our customer’s needs, and match them with our Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » strengthen customer relationships


Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

strengthen customer relationships  it will have, and strengthen your opportunities for social CRM success. Operating in the current environment allows us to try many different tools and strategies without requiring a big financial investment. This makes it easy for us to experiment with things like search engine marketing, Web site optimization, social networking, and other methods to drive targeted traffic to our sites. While all good activities, this experimentation needs to lead to a better understanding of what kind of activities and Read More...
Five Ways to Positively Impact Customer Retention and Business Operations
Maintaining strong business performance and retaining loyal customers requires continual vigilance and assessment. Establishing metrics that focus on value

strengthen customer relationships  improved profitability, and can strengthen customer relationships. Keeping close to your customers is one of the best ways to see where the market is heading and enable you to address customer service issues and market changes before they impact your business. Even if you think customer satisfaction levels are high, it is important to keep in touch with where customers are going, what their expectations are, how their business is changing, and how they can be better served. Businesses need to continually Read More...
A Made2Manage Systems Customer Profile: The Story of Fuserashi International Technology, Inc. (F.I.T.)
Based in Cleveland, Ohio (US), Fuserashi International Technology, Inc. is a manufacturer of precision nuts, bushings, inner metals, piston blanks, and

strengthen customer relationships  pressure where needed to strengthen our supply chain. Prior to implementing the Made2Manage system, F.I.T. carried a great deal of inventory on purchased parts from its parent company. Using M2M Demand Forecasting, which allows users to quickly and accurately predict future demand for finished goods and purchased parts, the F.I.T. team was able to reduce inventory stock by $700,000. Fast Financial Reporting Third, month-end closings, which used to take weeks, because analysts had to look at each Read More...
Customer Relationship Management: Evolution, Not Revolution
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from

strengthen customer relationships  business's processes. CRM can strengthen these relationships in a number of ways. Typically, CRM applications fulfill one of three key functionalities related to managing customer information: marketing, sales, or service. Software modules are generally broken down into four functional areas: sales automation, marketing automation, customer service and support, and a reporting and analysis tool. Some CRM packages are comprehensive, meaning that they incorporate aspects of all four functions. So how do Read More...
Mastering the Customer Experience
Focusing on the customer is not new. But some companies are going deeper into a customer experience management strategy to become customer-centric. Can you

strengthen customer relationships  the Customer Experience Focusing on the customer is not new. But some companies are going deeper into a customer experience management strategy to become customer-centric. Can you manage every part of the interaction and experience your customers have with your company? Learn how to develop a customer-centric approach that will make your customers feel not only connected, but delighted, loyal, and able to be a consistent advocate of your brand. Read More...
Defining the Value of Customer Loyalty
What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path@many successfully, and

strengthen customer relationships  the Value of Customer Loyalty What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits. Read More...
Customer Communication: Managing the Digital Deluge
As with all things, there’s a good side and a bad side—the Internet is no different. Although it improves communication between businesses and customers, it can

strengthen customer relationships  Communication: Managing the Digital Deluge As with all things, there’s a good side and a bad side—the Internet is no different. Although it improves communication between businesses and customers, it can also overwhelm customers that are bombarded with marketing e-mails on a daily basis. Customers want more convenient contact channels. Smart companies understand this and are responding by adopting a multichannel approach to customer relationship management (CRM). Read More...
Customer Feedback Management
Years ago, I took a job as an interviewer because I thought it would be interesting to talk to different people to find out what they thought on a variety of

strengthen customer relationships  Feedback Management Years ago, I took a job as an interviewer because I thought it would be interesting to talk to different people to find out what they thought on a variety of topics. I soon realized that people were not so eager to share impressions and give us their thoughts on products, events, etc. Some of the survey’s topics were not very pleasant, (e.g., writing a will and testament and preparing for unpleasant events like disability and death) and I understood quickly why people would Read More...
Managing Customer Returns and RMAs
There are common and unique variations to returned material authorizations (RMAs) that can compound a company’s enterprise resource planning (ERP) system

strengthen customer relationships  Customer Returns and RMAs Returned material is a significant issue in some manufacturing and distribution companies. Each step in the returned material authorization (RMA) process typically involves variations, and the compounding effect of these variations in a multistep process can quickly lead to extremely complex business processes and enterprise resource planning (ERP) system functionality. A key issue is whether standard ERP functionality can be simple, yet robust enough to handle common Read More...
Listen and Learn: Improving Operations by Using Customer Feedback
Customer service means being aware of needs, problems, and fears. Studies have shown that the cost of acquiring a customer is seven to ten times that of

strengthen customer relationships  and Learn: Improving Operations by Using Customer Feedback Customer feedback from retail units is combined with company website feedback, online services feedback, and central call center feedback. Source : Mindshare Technologies Resources Related to Listen and Learn: Improving Operations by Using Customer Feedback : Customer Feedback Management (CFM) (Wikipedia) Listen and Learn: Improving Operations by Using Customer Feedback Customer Feedback is also known as : Customer Feedback Analysis , Read More...
I-Impact Predicts Your Customer Retention!
More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad of businesses to predict customer

strengthen customer relationships  Impact Predicts Your Customer Retention! Event Summary Data warehouses and analytics have been around for a number of years, but never has their presence proven to be more crucial than now. For years businesses have been gathering tons of data from interactions with their customers, suppliers, and other related service providers. Both back-office enterprise resource planning (ERP) and front-office customer relationship management (CRM) systems have played a vital role in collecting these terabytes of Read More...
How to Respond Faster to Customer Feedback
What’s the best way to know if your customers are satisfied? Simply ask them. Conducting customer surveys without the right tools, however, can demand a lot of

strengthen customer relationships  to Respond Faster to Customer Feedback What’s the best way to know if your customers are satisfied? Simply ask them. Conducting customer surveys without the right tools, however, can demand a lot of staff time to manage and analyze the results. Indeed, response time can make the difference between keeping customers and losing them. One way to respond faster to customer issues—and save time and effort—is by investing in an automated customer feedback system. Read More...
Distribution: Costs Down, Customer Loyalty Up
Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to

strengthen customer relationships  Costs Down, Customer Loyalty Up Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to customer needs and provide high-value products? Cost control needn’t impinge on customer service, and in fact, efficient processes can result in happier customers. How to use an integrated business management system to promote efficiency isn’t a secret—learn more. Read More...
A Customer Success Story: Real-time Remote Workforce Enablement
Cox Communications, a leading cable provider, needed to find a way to centralize the IT requirements of its customer support team. With over a hundred users

strengthen customer relationships  Customer Success Story: Real-time Remote Workforce Enablement Cox Communications, a leading cable provider, needed to find a way to centralize the IT requirements of its customer support team. With over a hundred users, its challenge was to move from single desktop applications to a centralized server which would offer many concurrent instances of the application—and minimize the cost. By deploying a virtualization solution, Cox realized a return on investment (ROI) of 300 percent. Read More...

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