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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 strengthen customer relationships


Improving Customer Relationships: An Integrated Approach
It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than

strengthen customer relationships  To build loyalty and strengthen relationships, companies need to encourage employees to think of how to serve customers better at every opportunity. At ONF, management officials are taking a proactive approach in attempts to avoid traditional headaches and learn from the mistakes of others. “We need to get a better view of what our customers need,” says Sébastien Gendry, who oversees ONF’s strategic customer relationships. “We have to learn our customer’s needs, and match them with our

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » strengthen customer relationships

The Collaboration Advantage: Customer-focused Partnerships in a Global Market


Survey data shows that companies want to improve their strategic business partnerships. Reflecting on lessons learned from past business relationships, 60 percent of respondents say that in future they’ll place more emphasis on developing personal relationships and setting expectations with business partners. Find out how these companies are creating collaborative networks that include business partners and consumers.

strengthen customer relationships  variety of approaches to strengthen their customer relationships, including elevating the role of the relationship manager (35%) and creating new distribution channels (33%). Meanwhile, European and Asia-Pacific firms are more likely to consider outsourcing non-core functions as a solution than companies in North America. However, this could merely indicate that North American firms have already outsourced many activities, compared with firms in other regions. Another key difference across the regions is Read More

Customer Relationship Management: Evolution, Not Revolution


Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows evolution without the upset of revolution.

strengthen customer relationships  business's processes. CRM can strengthen these relationships in a number of ways. Typically, CRM applications fulfill one of three key functionalities related to managing customer information: marketing, sales, or service. Software modules are generally broken down into four functional areas: sales automation, marketing automation, customer service and support, and a reporting and analysis tool. Some CRM packages are comprehensive, meaning that they incorporate aspects of all four functions. So how do Read More

When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations


For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

strengthen customer relationships  believe SAS could further strengthen its position and enter more vertical markets by espousing a stronger original equipment manufacturer (OEM) or independent software vendor (ISV) partner strategy, which enables third parties to add their vertical, industry-specific experience, and accompanying front-ends and tools to SAS' analytical engine. The resulting packages could be resold into large and mid-market companies in those verticals. In addition to the ongoing competition from a plethora of traditional Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

strengthen customer relationships  it will have, and strengthen your opportunities for social CRM success. Operating in the current environment allows us to try many different tools and strategies without requiring a big financial investment. This makes it easy for us to experiment with things like search engine marketing, Web site optimization, social networking, and other methods to drive targeted traffic to our sites. While all good activities, this experimentation needs to lead to a better understanding of what kind of activities and Read More

Listen and Learn: Improving Operations by Using Customer Feedback


Customer service means being aware of needs, problems, and fears. Studies have shown that the cost of acquiring a customer is seven to ten times that of retaining a current customer. And according to The Harvard School of Business, even a 5 percent improvement in customer retention can boost profits up to 85 percent. How do companies retain a loyal and consistent customer base? They listen, learn, and adapt—find out more.

strengthen customer relationships  and Learn: Improving Operations by Using Customer Feedback Customer feedback from retail units is combined with company website feedback, online services feedback, and central call center feedback. Source : Mindshare Technologies Resources Related to Listen and Learn: Improving Operations by Using Customer Feedback : Customer Feedback Management (CFM) (Wikipedia) Listen and Learn: Improving Operations by Using Customer Feedback Customer Feedback is also known as : Customer Feedback Analysis , Read More

A Lexicon for Customer Relationship Management Success


Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best mentality.

strengthen customer relationships  Lexicon for Customer Relationship Management Success User Dissatisfaction with Customer Relationship Management The customer relationship management (CRM) industry is approaching a ten year anniversary. Despite its longevity, there continues to be a pervasive sense of dissatisfaction within the end user community relative to CRM's perceived delivered value. There are three fundamental factors contributing to this: The industry fails to articulate a clear picture of the value it provides outside of the Read More

MAPICS: Will Customer Satisfaction be Enough?


MAPICS has consistently scored above average in the following customer-service & support benchmarks: reliability, quality of support, vendor stability, ease of doing business, and affiliate product and industry knowledge. However, limited platform support means that AS/400 products will contribute more than 50% of total license revenue within next 5 years. Furthermore, for the next 18 months, approx. 80% of license revenue will come from its existing customer base, who will want to either replace an old MAPICS product or add new modules to an existing MAPICS XA installation.

strengthen customer relationships  Will Customer Satisfaction be Enough? Vendor Summary MAPICS, Inc., headquartered in Atlanta, GA, is a leading global provider of enterprise business software for mid-size discrete and batch-process manufacturing enterprises and large corporate divisions. MAPICS revenues in fiscal 1998 were $130 million. IBM launched MAPICS II (Manufacturing Accounting and Production Information Control System) software in 1978. It was the first MRP system commercially available for manufacturing enterprises and Read More

Minimize Customer Churn with Analytics


With IBM Business Analytics solutions for customer churn, communications service providers (CSPs) can understand sentiment and identify social influencers, analyze structured and unstructured content to predict the likelihood of churn, drive revenue through personalized offers and tailored bundles, and create new programs to attract new customers and boost average revenue per user.

strengthen customer relationships  Customer Churn with Analytics With IBM Business Analytics solutions for customer churn, communications service providers (CSPs) can understand sentiment and identify social influencers, analyze structured and unstructured content to predict the likelihood of churn, drive revenue through personalized offers and tailored bundles, and create new programs to attract new customers and boost average revenue per user. Read More

Providing the Total Customer Experience with IBM Predictive Customer Intelligence




strengthen customer relationships  the Total Customer Experience with IBM Predictive Customer Intelligence Read More

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience


With the rising popularity of Web 2.0 technologies, companies are marketing their products and services to an increasingly savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors are leveraging social computing to build our customer relationship management (CRM) communities, and building Web 2.0-based CRM applications that help customers achieve success.

strengthen customer relationships  Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience With the rising popularity of Web 2.0 technologies, companies are marketing their products and services to an increasingly savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors are leveraging social computing to build our customer relationship management (CRM) communities, and building Web 2.0-based CRM applications that help customers achieve Read More

Integrating Customer Relationship Management through Software As A Service


The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated business suites like NetSuite standalone solutions like salesforce.com, are heeding the demand for software as a service, but they are approaching the market with very different market strategies.

strengthen customer relationships  Customer Relationship Management through Software As A Service The CRM Marketplace According to the research firm Gartner , in the past year alone, more then $3.5 billion (USD) was spent on new customer relationship management (CRM) software licenses, but the top four CRM vendors ( SAP, Siebel, PeopleSoft, and Oracle ) accounted for only 38 percent of this total CRM revenue. Part two of the Comparing On Demand Customer Relationship Management Service Alternatives series. So, despite Oracle's Read More

Laying the Foundation for Customer Data Integration


For increased revenues and improved profitability, customer data integration (CDI) should be a vital part of your business processes. CDI, unlike customer relationship management (CRM), can deliver a valuable single view of a customer, without necessitating yet another complex system needing vast technical and organizational effort. Learn about CDI’s core capabilities, and which style of CDI is your best match.

strengthen customer relationships  the Foundation for Customer Data Integration For increased revenues and improved profitability, customer data integration (CDI) should be a vital part of your business processes. CDI, unlike customer relationship management (CRM), can deliver a valuable single view of a customer, without necessitating yet another complex system needing vast technical and organizational effort. Learn about CDI’s core capabilities, and which style of CDI is your best match. Read More

Distribution: Costs Down, Customer Loyalty Up


Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to customer needs and provide high-value products? Cost control needn’t impinge on customer service, and in fact, efficient processes can result in happier customers. How to use an integrated business management system to promote efficiency isn’t a secret—learn more.

strengthen customer relationships  Costs Down, Customer Loyalty Up Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to customer needs and provide high-value products? Cost control needn’t impinge on customer service, and in fact, efficient processes can result in happier customers. How to use an integrated business management system to promote efficiency isn’t a secret—learn more. Read More

A Customer Success Story: Real-time Remote Workforce Enablement


Cox Communications, a leading cable provider, needed to find a way to centralize the IT requirements of its customer support team. With over a hundred users, its challenge was to move from single desktop applications to a centralized server which would offer many concurrent instances of the application—and minimize the cost. By deploying a virtualization solution, Cox realized a return on investment (ROI) of 300 percent.

strengthen customer relationships  Customer Success Story: Real-time Remote Workforce Enablement Cox Communications, a leading cable provider, needed to find a way to centralize the IT requirements of its customer support team. With over a hundred users, its challenge was to move from single desktop applications to a centralized server which would offer many concurrent instances of the application—and minimize the cost. By deploying a virtualization solution, Cox realized a return on investment (ROI) of 300 percent. Read More