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Documents related to » strategy marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

STRATEGY MARKETING: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

STRATEGY MARKETING: Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers experiences from the competition, creating one that enhances customer loyalty and increases profitability with each transaction. Meeting this need, in turn, requires the alignment of people, processes, and systems, and agility to deliver new services and to respond to market changes quickly. It also demands a steady focus on the
8/3/2005

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

STRATEGY MARKETING: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

STRATEGY MARKETING: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Precision Marketing: Strengthening the Value of CRM
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

STRATEGY MARKETING: Market Research | Market Strategy | Marketing | Marketing Analysis | Marketing Automation Solution | Marketing Distribution | Marketing Intelligence | Marketing Management | Marketing Products | Marketing Reporting | Marketing Research | Marketing Segmentation | Marketing Strategy | Marketing Success | Monitor CRM Software System | Monitor CRM Structure | Monitor CRM System | Monitor CRM System Model | Monitor CRM System Process | Monitor CRM System Solutions | Monitor Precision Marketing | Monitoring
10/30/2006 11:46:00 AM

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

STRATEGY MARKETING: Marketing and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Read Comments D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams
8/1/2000

TDWI Vegas: How to Build an Enterprise Data Strategy » The TEC Blog
Build an Enterprise Data Strategy » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s

STRATEGY MARKETING: Business Intelligence, data management, data warehouse, information management, TDWI, TDWI world conference, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
04-02-2011

Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell » The TEC Blog
Chatter CRM Intelligence & Strategy Dave Stein s Blog Deal Architect Denis Pombriant eCommerce Insights Enterprise 2.0 blog Enterprise Irregulars Blogs Enterprise Matters Event Processing Blog Evolving Excellence First Thing Monday blog Human Capitalist blog IBM Asset Management blog Inventory Optimization and Multiechelon Irregular Enterprise IT Project Failures ITBusinessEdge Enterprise Applications blog Laurie McCabe s Blog Logistics ViewPoints blog Manufacturing Operations blog Microsoft s Dynamics

STRATEGY MARKETING: Bonita BPM, Bonita Open BPM, bonitasoft, Bonitasoft upbeat provider, BPM, business process management suite, human centric processes, open source BPM, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
02-08-2013

Inovis Delves into PIM by Snatching QRSPart Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved brand equity as measured through customer awareness, image, preference, and loyalty.

STRATEGY MARKETING: Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing P.J. Jakovljevic - November 17, 2004 Read Comments Event Summary On September 3, Inovis International , Inc . An electronic data interchange (EDI), business-to-business (B2B), and value-added network (VAN) connectivity specialist, and a leader in providing e-business commerce automation solutions that facilitate the more effective management of retail, supply, and manufacturing
11/17/2004

Portal Strategy: One Vendor s Story and What It Means to You
Epicor is working with Microsoft so that portal adopters can benefit from SharePoint's models and access to other enterprise data.

STRATEGY MARKETING: combined with its overall strategy to burgeoning portal applications, and the dwindling number of viable portal providers, indicates two things: portals are becoming indisputably important, but they are not a viable market on their own—at they will not be able to sustain a vast number of players. Part two of the Epicor to Give All Its Applications More Than a Pretty Facelift series. Portals open a window of communication between enterprise applications and communities of customers, partners, content
10/5/2005

Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

STRATEGY MARKETING: Data Quality: A Survival Guide for Marketing Data Quality: A Survival Guide for Marketing Source: SAP Document Type: White Paper Description: Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information
3/16/2011 1:15:00 PM


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