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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 strategies associated with sales crm

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » strategies associated with sales crm

How to Rise Above Today’s Economic Challenges: Equip Your Sales Force with Mobile CRM


In today’s tough economic climate, companies need their sales teams operating at peak performance. But traditional customer relationship management (CRM) may be hampering field salespeople’s productivity, with frequent downtime and lengthy sales cycles cutting them off from their managers. Learn how mobile CRM solutions can help speed up and improve the sales process, so your company can survive even the toughest market.

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Difficult Conversations: Discussing CRM with Your CEO Part Two: Elements of the Discussion


A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.

strategies associated with sales crm  term) merger and acquisition strategies The challenge is to identify which of these hot buttons is the most pressing for the CEO, and which ones need viable solutions. Obviously, the CEO is going to be most interested in discussing the capabilities of CRM in the context of these needs. Furthermore, the CEO will be inclined to take on personal risk if it is viewed as having credible potential for addressing the above points of pain. It is important for the owner of the CRM initiative to go beyond the buzz Read More

CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction


An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

strategies associated with sales crm  tools to refine market strategies that provide insight as to how to improve that profitability. To demonstrate this type of analysis, consider the following hypothetical example: Assume that an organization has deployed CRM and has a reasonable assessment of customer profitability. Also assume that this same organization has segmented its customers by profitability and that the organization also has identified key customer behavior metrics that relate to buying habits and retention. After studying the beh Read More

TEC Joins Forces with BPT Partners to Create the Industry’s Leading CRM Evaluation Center


Technology Evaluation Centers (TEC) , the world’s foremost provider of enterprise software evaluation tools, is pleased to announce its new strategic partnership with BPT Partners LLC (BPT) , a leading source of customer relationship management (CRM) research and education.

strategies associated with sales crm  cutting-edge and the classic strategies and processes that made CRM one of the most successful business approaches in decades. BPT''s trainers and subject matter experts are notable professionals who have won awards for their industry-leading thinking and practices. For more information contact: Bill Howell Director of Operations BPT Partners, LLC (770) 856-2418 1989 Simpson Road, South East Smyrna, Georgia, 30080, USA bhowell@bptpartners.com Jessica Zylberberg Media Relations Technology Evaluation Centers Read More

Do More with Less: The Five Strategies Used by Successful SMB Manufacturers


A common issue for small to medium business (SMB) manufacturers is how to increase revenue and grow their businesses without significantly adding staff. Unfortunately, these companies often emerge from the startup phase saddled with inefficient, manual processes that require extra people to maintain them. Learn how to position your company for more predictable business growth, without a reliance on adding more people.

strategies associated with sales crm  layer, and a business strategies and tools layer. At the foundation is the business value stream layer, which helps to define and optimize the way in which your company responds to customer demand and how it will add value and ensure customer satisfaction. Within this layer, the company defines this value stream through a cycle that includes the following steps: Define value based on the customer''s viewpoint Map the value streams for all processes serving internal and external customers Make the activitie Read More

Agile ERP Vendor Ditches a Microsoft Dynamics CRM Alliance for, well, its own CRM Solution (Part II)


Part I of this blog topic has revisited Agresso's post-implementation agility capabilities (as to accommodate businesses living in a change -- so called BLINC's), and its devised growth strategy via in-house developments, complementary acquisitions and/or partnerships. Most recently, Agresso expressed the intent to acquire the United Kingdom UK-based competitor CODA, but the analysis of this

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Exactus CRM


EXACTUS CRM is comprised of integrated sales, marketing, and customer service modules. Its features include sales, marketing, and customer service functionality, as well as potential customer and opportunity management, and marketing campaigns lists. It also offers complete customer history overviews, automated event management, and search functionality within a knowledge base.  

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Five Steps to Better Sales Performance: How to Coach Your Sales Team to Higher Performance


A giant gap exists in most organizations between the highest performing sales reps and everyone else. Much depends on the critical role of sales managers. This paper reveals the proven methods the best sales managers rely on to close the sales performance gap between average performers and all-stars. Read more about the key sales performance behaviors you can put into practice to transform your sales teams.

strategies associated with sales crm  sales performance management,sales performance behavior,driving sales performance,Salesforce.com Read More

The Sales Cloud


In today’s business environment, sales people don’t have time to spend hours hunting for leads, researching accounts, and calling wrong numbers. And sales is changing. Businesses around the world are grappling with how to turn the rise of social networks and explosion of social information into a competitive sales advantage. Get everything you need to connect with customers—all in one place and available anytime, anywhere.

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Extending CRM Concepts in ERP Systems


If you're a manufacturer or distributor considering an enterprise resource planning (ERP) system with an integrated customer relationship management (CRM) application, you need to find out how far the "CRM concept" really extends to other elements of the ERP system, such as order frequency, buyer habits, specific customer invoicing requirements, etc. How vendors answer the eight crucial questions in this report will tell you what you need to know.

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Understanding New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation


Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements should be assessed first.

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Infor Epiphany


Infor's CRM solution provides the tools your company needs to engage customers in a multi-channel, closed-loop dialogue that nurtures their loyalty to your products and services and improves your bottom-line results. Infor CRM is comprised of the following key components: Marketing—delivers inbound and outbound marketing capabilities that streamline the campaign process and create real-time customer profiles which can be analyzed to identify high-impact offers at the moment of customer interaction. Sales—provides sales force automation and opportunity management capabilities that facilitate customer conversations by driving intelligence into every customer interaction. Service—serves as the foundation for personalized contact center operations, giving customer service representatives a unified view of customers across all existing systems and empowering them to shorten call times and resolve issues on the first call. Powerful real-time analytics drive personalized, customer-focused processes and offers, turning customer interactions into revenue opportunities across emails, phone calls, and web inquiries.  

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Pure-Play CRM Vendors: Choose an Integrated or Best-of-Breed Solution?


When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate data sources, or go with a best-of-breed approach, getting the best in each category but being left with standalone applications that must be integrated? This article compares the two approaches and offers some advice.

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TEC 2011 CRM Buyer's Guide


The new TEC 2011 CRM Buyer's Guide makes it easy.

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