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Documents related to » strategic event marketing


SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply

strategic event marketing  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

strategic event marketing  The E-Mail Channel, a strategic partnership with Xchange, Inc., provides clients with the ability to design and target consumer emails. Market Impact The move by eCRM firms to embrace ASP offerings is accelerating. In Angara''s case an ASP model is a necessity because of the dependence of their solution upon the data they collect. Net Perceptions is one of the very first to move an existing, successful suite to an ASP model. We expect that this will encourage the expansion of the market. One thing that Read More...
Strategic Partners or Merger on the Horizon?
3Com Corporation (COMS) and Extreme Networks (EXTR) have entered into a partnership where 3Com customers will be given an enhanced migration path from the now

strategic event marketing  Merger on the Horizon? Strategic Partners or Merger on the Horizon? G. Duhaime -May 8, 2000 Event Summary In March 3Com Corporation and Extreme Networks announced they would be entering into a strategic alliance for all existing 3Com customers to migrate away from the now debunked CoreBuilder 9000 to the more robust BlackDiamond 6800. For existing 3Com customers, this migration path will not only allow them to obtain up to a 70 percent discount on a new BlackDiamond chassis, but also to enhance their Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

strategic event marketing  blueprint rather than a strategic enhancement to their product offering. User Recommendations Prospective marketing automation customers should start by scrutinizing closely their major motivators for marketing automation and to determine whether they align with the overall CRM and corporate strategies. To select the right solution, one must first identify the marketing automation priorities and match them to a specific solution that best covers the requirements. Some marketing automation and management Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

strategic event marketing  today includes product development, strategic planning, and customer service and interaction—or just about everything about the customer.   Ironically, though, marketing hasn''t gone through the efficiency and automation rigmarole that other departments already have. The combination of the traditional and digital methods gives marketers an opportunity to engage consumers holistically. Traditional marketing presents an effective way to reach a broad consumer audience, whereas digital marketing can be Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

strategic event marketing  Silverpop, IBM, marketing, marketing automation, cloud marketing, personalization, Universal Behaviors, omnichannel marketing, lead scoring, smarter commerce, enterprise marketing management, EMM Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

strategic event marketing  deliver on the company''s strategic and tactical goals. Energizing Growth amid Constant Change To address evolving demands of the market and increased globalization, companies must establish specific programs across their range of operations. To this end, companies are increasingly looking to the marketing organization to attain sustainable, profitable growth through initiatives that shape market perceptions and foster organizations that focus on serving customers'' evolving needs. Through new, integrated Read More...
Strategic Labor


strategic event marketing  Labor Read More...
Kinaxis and WNS Enter a Strategic Partnership
Early in 2013, WNS Holdings Ltd, a provider of global business process outsourcing (BPO) services, announced its strategic partnership with Kinaxis, the

strategic event marketing  and WNS Enter a Strategic Partnership Early in 2013, WNS Holdings Ltd , a provider of global business process outsourcing (BPO) services, announced its  strategic partnership with Kinaxis , the provider of RapidResponse , an enterprise cloud service for supply chain management (SCM) and sales and operations planning (S&OP). RapidResponse is a single product that delivers the underlying planning, simulation, and collaboration capabilities essential to making long-term and short-term demand and supply Read More...
HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.
HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference

strategic event marketing  HR,HCM,Human Resources,Huuman Capital Management,Kronos,Workforce Central Read More...
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

strategic event marketing   Read More...
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

strategic event marketing   Read More...
Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

strategic event marketing   Read More...

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