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Software Functionality Revealed in Detail
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 strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » strategic event marketing

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

strategic event marketing  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

strategic event marketing  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More

Strategic Partners or Merger on the Horizon?


3Com Corporation (COMS) and Extreme Networks (EXTR) have entered into a partnership where 3Com customers will be given an enhanced migration path from the now debunked CoreBuilder 9000 to the Extreme BlackDiamond 6800. This offering coincides with 3Com’s announcement that they will no longer compete in the Enterprise networking market.

strategic event marketing  Merger on the Horizon? Strategic Partners or Merger on the Horizon? G. Duhaime -May 8, 2000 Event Summary In March 3Com Corporation and Extreme Networks announced they would be entering into a strategic alliance for all existing 3Com customers to migrate away from the now debunked CoreBuilder 9000 to the more robust BlackDiamond 6800. For existing 3Com customers, this migration path will not only allow them to obtain up to a 70 percent discount on a new BlackDiamond chassis, but also to enhance their Read More

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

strategic event marketing  had created a compelling strategic story. The ideas such as the “Visual Enterprise” sounded refreshing to me, especially after several years of SAP being quiet on the Line of Business (LOB) applications delivery front. At the end of the day, it was important to highlight that the solutions that SAP is offering for supply chain executives expand across the traditional TLA (three letter acronym) boundaries of SCM,  product lifecycle management (PLM) , customer relationship management (CRM), Read More

Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

strategic event marketing  The E-Mail Channel, a strategic partnership with Xchange, Inc., provides clients with the ability to design and target consumer emails. Market Impact The move by eCRM firms to embrace ASP offerings is accelerating. In Angara''s case an ASP model is a necessity because of the dependence of their solution upon the data they collect. Net Perceptions is one of the very first to move an existing, successful suite to an ASP model. We expect that this will encourage the expansion of the market. One thing that Read More

The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

strategic event marketing  business intelligence, BI, predictive analytics, performance management, marketing, analytics, personalization, marketing, customer data, customer analytics Read More

Strategic Information Group


Strategic Information Group helps manufacturers, suppliers, OEMS and virtual manufacturers maximize business value through the application of enterprise technologies. Strategic Information Group deliver a full range of proven enterprise solutions including ERP, CRM and QMS. Strategic Information Group provides consulting, implementation, validation, training and support services to the life sciences, high-tech, industrial products, food and beverage and consumer goods industries.

strategic event marketing  Information Group Strategic Information Group helps manufacturers, suppliers, OEMS and virtual manufacturers maximize business value through the application of enterprise technologies. Strategic Information Group deliver a full range of proven enterprise solutions including ERP, CRM and QMS. Strategic Information Group provides consulting, implementation, validation, training and support services to the life sciences, high-tech, industrial products, food and beverage and consumer goods Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

strategic event marketing  marketing analytics, customer insight, targeted marketing, customer profiling, advanced analytics, app marketing, app analytics Read More

Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

strategic event marketing  Engagement Systems,crm,crm system,customer relationship management system,manage customers,track customer behavior,track buyer behavior,return on investment,return on marketing investment,ROI,ROMI,automated marketing,sales and marketing,sales and marketing collaboration,sales leads Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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Strategic Labor


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

strategic event marketing  Labor Read More

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

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FSN and Oracle: The New Competitive Advantage-Strategic CFOs Embrace the Cloud


This Oracle FSN white paper provides chief financial officers (CFOs) with a strategic playbook on how to leverage the cloud to drive greater agility in response to economic and competitive change, and more flexibility and choice in how you deploy and manage enterprise applications.

strategic event marketing  officers (CFOs) with a strategic playbook on how to leverage the cloud to drive greater agility in response to economic and competitive change, and more flexibility and choice in how you deploy and manage enterprise applications. Read More

Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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