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Enterprise Marketing Management (EMM)
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Documents related to » strategic event marketing


SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply

strategic event marketing  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More...
The Importance of Component Event Management in a PLM Strategy
Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most

strategic event marketing  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More...
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My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

strategic event marketing  had created a compelling strategic story. The ideas such as the “Visual Enterprise” sounded refreshing to me, especially after several years of SAP being quiet on the Line of Business (LOB) applications delivery front. At the end of the day, it was important to highlight that the solutions that SAP is offering for supply chain executives expand across the traditional TLA (three letter acronym) boundaries of SCM,  product lifecycle management (PLM) , customer relationship management (CRM), Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

strategic event marketing  today includes product development, strategic planning, and customer service and interaction—or just about everything about the customer.   Ironically, though, marketing hasn''t gone through the efficiency and automation rigmarole that other departments already have. The combination of the traditional and digital methods gives marketers an opportunity to engage consumers holistically. Traditional marketing presents an effective way to reach a broad consumer audience, whereas digital marketing can be Read More...
Strategic Partners or Merger on the Horizon?
3Com Corporation (COMS) and Extreme Networks (EXTR) have entered into a partnership where 3Com customers will be given an enhanced migration path from the now

strategic event marketing  Merger on the Horizon? Strategic Partners or Merger on the Horizon? G. Duhaime -May 8, 2000 Event Summary In March 3Com Corporation and Extreme Networks announced they would be entering into a strategic alliance for all existing 3Com customers to migrate away from the now debunked CoreBuilder 9000 to the more robust BlackDiamond 6800. For existing 3Com customers, this migration path will not only allow them to obtain up to a 70 percent discount on a new BlackDiamond chassis, but also to enhance their Read More...
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

strategic event marketing  data quality jobs,data quality solution,data quality methodology,data quality strategy,address data quality,data quality manager,data quality audit,data quality measurement,what is data quality,data quality in data warehouse,data quality dashboard,data quality program,clinical data quality,improving data quality,data quality measures Read More...
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

strategic event marketing  marketing ROI,business analytics,IBM Business Analytics Read More...
Technology''s Role in Strategic Human Resources
The human resources (HR) department can—and should—deliver contributions to the organization''s bottom line. Through technologies and service providers, HR can

strategic event marketing  s Role in Strategic Human Resources The Imperative for Strategic Contribution Most chief executive officers (CEOs) are challenging their human resources (HR) departments to make more strategic contributions to the organization. With HR traditionally viewed as a cost center, it is often difficult to know precisely what that means. CEOs, who are focused on growth, earnings, and shareholder returns, want HR to support corporate business objectives and to have the necessary data to support business Read More...
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

strategic event marketing   Read More...
The Strategic Development of Core HR Systems
Human resources (HR) systems have been around for many years, providing robust and efficient solutions for companies of all sizes. When properly designed

strategic event marketing  Strategic Development of Core HR Systems Human resources (HR) systems have been around for many years, providing robust and efficient solutions for companies of all sizes. When properly designed, implemented, and maintained, these systems allow companies to engage and nurture their employees and critical processes. When these systems are neglected, however, the result is a loss of competitive edge, increased employee dissatisfaction, and unnecessary costs. Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

strategic event marketing  HR,HCM,Human Resources,Human Capital management,Lumesse,SAP,Context Engine Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

strategic event marketing  industry watch, erp, crm, deltek, maconomy, professional service automation, psa, marketing agencies Read More...
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

strategic event marketing   Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

strategic event marketing   Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

strategic event marketing   Read More...

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