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Enterprise Marketing Management (EMM)
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Documents related to » strategic event marketing


SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply

strategic event marketing  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More...
Strategic Partners or Merger on the Horizon?
3Com Corporation (COMS) and Extreme Networks (EXTR) have entered into a partnership where 3Com customers will be given an enhanced migration path from the now

strategic event marketing  Merger on the Horizon? Strategic Partners or Merger on the Horizon? G. Duhaime -May 8, 2000 Event Summary In March 3Com Corporation and Extreme Networks announced they would be entering into a strategic alliance for all existing 3Com customers to migrate away from the now debunked CoreBuilder 9000 to the more robust BlackDiamond 6800. For existing 3Com customers, this migration path will not only allow them to obtain up to a 70 percent discount on a new BlackDiamond chassis, but also to enhance their Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

strategic event marketing  today includes product development, strategic planning, and customer service and interaction—or just about everything about the customer.   Ironically, though, marketing hasn''t gone through the efficiency and automation rigmarole that other departments already have. The combination of the traditional and digital methods gives marketers an opportunity to engage consumers holistically. Traditional marketing presents an effective way to reach a broad consumer audience, whereas digital marketing can be Read More...
The Importance of Component Event Management in a PLM Strategy
Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most

strategic event marketing  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

strategic event marketing  The E-Mail Channel, a strategic partnership with Xchange, Inc., provides clients with the ability to design and target consumer emails. Market Impact The move by eCRM firms to embrace ASP offerings is accelerating. In Angara''s case an ASP model is a necessity because of the dependence of their solution upon the data they collect. Net Perceptions is one of the very first to move an existing, successful suite to an ASP model. We expect that this will encourage the expansion of the market. One thing that Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

strategic event marketing   Read More...
Strategic Labor


strategic event marketing  Labor Read More...
Strategic CFO and Supply Chain Planning
From being gatekeepers of financial and accounting operations, chief financial officers (CFOs) are now expected to have a holistic view of the organization that

strategic event marketing  CFO and Supply Chain Planning From being gatekeepers of financial and accounting operations, chief financial officers (CFOs) are now expected to have a holistic view of the organization that goes far beyond shareholder value. This white paper discusses how CFOs need to be actively involved in supply chain initiatives, supporting them with operational policies for better performance and business sustainability, and the role of analytics in driving this transformation. Read More...
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

strategic event marketing  SAP,crm,online customer relationship management,customer relationship management services,customer relationship management application,customer relationship management model,define customer relationship management,providing customer relationship management,presentation on customer relationship management,customer service,marketing management,microsoft customer relationship management,customer management,microsoft dynamics crm,microsoft crm Read More...
Strategic Systems International
Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and

strategic event marketing  Systems International Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and consulting companies. Read More...
HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM
HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology

strategic event marketing  HR,HCM,Human Resources,Human Capital Management,Epicor Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

strategic event marketing  SEM are critical to strategic e-marketing… You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a website and expect it to boost business if nobody knows it exists?” – Sam Saltis Introduction This article was originally published in 2008 in ADMA magazine. It aims to provide users with advice on the development of an effective SEM process. 1. SEM and SEO When we talk about search engine marketing (SEM) we’re talking about both push and Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

strategic event marketing  Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...

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