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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » strategic event marketing


SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply

strategic event marketing  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More
Strategic Partners or Merger on the Horizon?
3Com Corporation (COMS) and Extreme Networks (EXTR) have entered into a partnership where 3Com customers will be given an enhanced migration path from the now

strategic event marketing  Merger on the Horizon? Strategic Partners or Merger on the Horizon? G. Duhaime -May 8, 2000 Event Summary In March 3Com Corporation and Extreme Networks announced they would be entering into a strategic alliance for all existing 3Com customers to migrate away from the now debunked CoreBuilder 9000 to the more robust BlackDiamond 6800. For existing 3Com customers, this migration path will not only allow them to obtain up to a 70 percent discount on a new BlackDiamond chassis, but also to enhance their Read More
The Importance of Component Event Management in a PLM Strategy
Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most

strategic event marketing  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

strategic event marketing  today includes product development, strategic planning, and customer service and interaction—or just about everything about the customer.   Ironically, though, marketing hasn''t gone through the efficiency and automation rigmarole that other departments already have. The combination of the traditional and digital methods gives marketers an opportunity to engage consumers holistically. Traditional marketing presents an effective way to reach a broad consumer audience, whereas digital marketing can be Read More
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

strategic event marketing  blueprint rather than a strategic enhancement to their product offering. User Recommendations Prospective marketing automation customers should start by scrutinizing closely their major motivators for marketing automation and to determine whether they align with the overall CRM and corporate strategies. To select the right solution, one must first identify the marketing automation priorities and match them to a specific solution that best covers the requirements. Some marketing automation and management Read More
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

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Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

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Strategic Communications, Inc.
Strategic Communications (StratComm) is a management and content development company. Content StratComm specializes in includes training, skill assessments, and

strategic event marketing  Communications, Inc. Strategic Communications (StratComm) is a management and content development company. Content StratComm specializes in includes training, skill assessments, and editorial services. Read More
Transforming Inventory into a Strategic Weapon
Strategic inventory management requires a deep understanding of how the end-to-end supply chain is managed. From intelligently micro-segmenting products to

strategic event marketing  Inventory into a Strategic Weapon Strategic inventory management requires a deep understanding of how the end-to-end supply chain is managed. From intelligently micro-segmenting products to creating continuous inventory process improvements, few businesses are capable of transforming their inventory into a competitive advantage. Some forward-looking leaders—backed by technology and expertise from JDA—are changing the definition of inventory optimization. Read how. Read More
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

strategic event marketing  marketing ROI,business analytics,IBM Business Analytics Read More
Blue Tent Marketing


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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work

strategic event marketing  Engagement Systems,crm,crm system,customer relationship management system,manage customers,track customer behavior,track buyer behavior,return on investment,return on marketing investment,ROI,ROMI,automated marketing,sales and marketing,sales and marketing collaboration,sales leads Read More
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

strategic event marketing  based Marketing: Helping Companies Transform Leads into Sales Rules-based Marketing: Helping Companies Transform Leads into Sales If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Never again lose track of a lead . Gain insight into lead progression at every stage of the sales cycle. Know exactly when a lead has been qualified by marketing , accepted by sales and turned into revenue. Source : Vtrenz Inc. Resources Related to Read More
The Business Case for Marketing Automation
With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation

strategic event marketing  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead-to-revenue management Read More

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