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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » strategic event marketing

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

strategic event marketing  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More

Strategic Partners or Merger on the Horizon?


3Com Corporation (COMS) and Extreme Networks (EXTR) have entered into a partnership where 3Com customers will be given an enhanced migration path from the now debunked CoreBuilder 9000 to the Extreme BlackDiamond 6800. This offering coincides with 3Com’s announcement that they will no longer compete in the Enterprise networking market.

strategic event marketing  Merger on the Horizon? Strategic Partners or Merger on the Horizon? G. Duhaime -May 8, 2000 Event Summary In March 3Com Corporation and Extreme Networks announced they would be entering into a strategic alliance for all existing 3Com customers to migrate away from the now debunked CoreBuilder 9000 to the more robust BlackDiamond 6800. For existing 3Com customers, this migration path will not only allow them to obtain up to a 70 percent discount on a new BlackDiamond chassis, but also to enhance their curr Read More

Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

strategic event marketing  The E-Mail Channel, a strategic partnership with Xchange, Inc., provides clients with the ability to design and target consumer emails. Market Impact The move by eCRM firms to embrace ASP offerings is accelerating. In Angara''s case an ASP model is a necessity because of the dependence of their solution upon the data they collect. Net Perceptions is one of the very first to move an existing, successful suite to an ASP model. We expect that this will encourage the expansion of the market. One thing that Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

strategic event marketing  today includes product development, strategic planning, and customer service and interaction—or just about everything about the customer.   Ironically, though, marketing hasn''t gone through the efficiency and automation rigmarole that other departments already have. The combination of the traditional and digital methods gives marketers an opportunity to engage consumers holistically. Traditional marketing presents an effective way to reach a broad consumer audience, whereas digital marketing can be Read More

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

strategic event marketing  had created a compelling strategic story. The ideas such as the “Visual Enterprise” sounded refreshing to me, especially after several years of SAP being quiet on the Line of Business (LOB) applications delivery front. At the end of the day, it was important to highlight that the solutions that SAP is offering for supply chain executives expand across the traditional TLA (three letter acronym) boundaries of SCM,  product lifecycle management (PLM) , customer relationship management (CRM), Read More

Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

strategic event marketing  marketing,sales,customer experience,merchandise,auto identification,RFID,radio frequency identification,sensors,voice activated technologies,retail Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

strategic event marketing  marketing analytics, Ventana, marketing, marketing data, business analytics, metrics, marketing data Read More

The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

strategic event marketing  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead-to-revenue management Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

strategic event marketing  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.''s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product''s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

strategic event marketing  marketing automation, marketing automation platform, marketing campaign management CRM sales system, customer relationship management Read More

The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

strategic event marketing   Read More

The Definitive Guide to Engaging Content Marketing


Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential customers early in the buying cycle and build a relationship with them. After reading this guide, you'll have the tools you need to get started and build a successful content marketing strategy.

strategic event marketing  digital marketing, social marketing, consumer engagement, marketing automation, content marketing, creating engaging content, content marketing strategy Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

strategic event marketing   Read More

Strategic Planning Applications for Better Decision Making


Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies.

strategic event marketing  Better Decision Making Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies. Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

strategic event marketing   Read More