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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 strategic event marketing plm

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » strategic event marketing plm

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

strategic event marketing plm  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More

Has SAP Become a PLM Factor to Be Reckoned With?


You have probably heard of SAP’s recent blockbuster acquisitions, but did you know about the vendor’s fervent in-house innovation and newly developed products for SCM and PLM sectors. In his recent article, TEC Principal Analyst P.J. Jakovljevic takes a close look at the continuous product and service innovation at SAP and discusses the key products and development strategies with SAP PLM solutions managers. Read more.

strategic event marketing plm  as well as for strategic financial, resource, and portfolio analytics. Figure 1. Future releases of SAP PLM will likely feature portfolio monitoring and decision-making support enhancements to monitor ongoing projects at both the portfolio and program levels. The idea management capability “Edison” will likely move from the early adoption phase to standard release, and will be more integrated with SAP PPM and SAP StreamWork. Finally, project management orchestration enhancements will be more tightly Read More

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

strategic event marketing plm  had created a compelling strategic story. The ideas such as the “Visual Enterprise” sounded refreshing to me, especially after several years of SAP being quiet on the Line of Business (LOB) applications delivery front. At the end of the day, it was important to highlight that the solutions that SAP is offering for supply chain executives expand across the traditional TLA (three letter acronym) boundaries of SCM,  product lifecycle management (PLM) , customer relationship management (CRM), Read More

The Many Faces of PLM Part One: Event Summary


Product Lifecycle Management (PLM) software solutions, like many of the application suites that have come before it, are a collection of different offerings that serve a common theme and contribute to overlapping value propositions. Like previous application suites, there is strategic value in approaching PLM as a set of inter-related requirements as opposed to just a collection of function-specific requirements. This is a report on the observations from the 2003 Product Development Manager’s Association (PDMA) Conference.

strategic event marketing plm  Incremental Approach to the Strategic Value of PLM. This is Part One of a two-part article. Part Two will provide insight into the future of the PLM Suite and discuss the value of the PLM Platform PLM Just The New Name For PDM? The discussion about diverse software offerings being labeled as PLM probably has some people asking whether PLM is the right name for all of these product-related solutions. Some would argue that PLM is really just then next evolution of Product Data Management (PDM) software Read More

Selecting a PLM Vendor


PLM enterprise applications should not be selected in a vacuum. The needs and requirements of multiple departments and even business partners must be represented in the documented requirements and also on the selection team, which should attempt to examine different functions and methods involved in critical areas.

strategic event marketing plm  up well to your strategic requirements. In addition, while in this economic downturn, the PLM activities should be focused on immediate results, one should not fall in the trap of low-hanging fruit and easily obtainable short-term return on investment benefits (ROI) at the expense of long-term strategic benefits that are either of a soft nature or are of lower value in the short-term. See The PLM Program - An Incremental Approach to the Strategic Value of PLM . Consider Integration Infrastructure Read More

Core PLM for Discrete Industries


The foundation of product lifecycle management (PLM) for the discrete manufacturing industries is product data management (PDM). It covers design and product-related aspects of PLM including management of material specifications, product structures, production processes, design tools, document management, and design collaboration.

strategic event marketing plm  PLM discrete, product lifecycle management software, plm comparison, compare plm, plm software vendors, PLM for industry, PLM evaluation, top plm software, product lifecycle software Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

strategic event marketing plm  marketing survival guide,marketing,survival,guide,survival guide,marketing guide,marketing survival. Read More

Strategic Profitability Management: an Opportunity for Finance Departments


In Strategic Profitability Management, you'll discover a better approach to profitability management one that allows you to...

strategic event marketing plm  the wrong customers. In Strategic Profitability Management , you''ll discover a better approach to profitability management—one that allows you to achieve the widest possible margins align profit objectives with corporate strategy optimize your response to changing business and market conditions act on what-if scenarios identify and address the causes of under-performing or over-performing units or departments Learn how to effectively manage profitability by balancing your top line, bottom line, and Read More

How PLM Drives Profitable Growth


Discover the key benefits of PLM in Balanced PLM Programs Drive Profitable Growth.

strategic event marketing plm  plm drives profitable growth,plm,drives,profitable,growth,drives profitable growth,plm profitable growth,plm drives growth,plm drives profitable. Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

strategic event marketing plm  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

strategic event marketing plm  marketing analytics, marketing analytics platform, Char Software, customer insight, targeted marketing, customer analytics, predictive analytics, mobile marketing app Read More

Product Lifecycle Management (PLM)


PLM software applications support businesses in bringing products and services from idea through to design, production, and final disposition. PLM solutions have evolved to provide comprehensive functionality for all aspects of product innovation, including product development and portfolio management, manufacturing process management, ideation and requirements management, service data, and regulatory and compliance criteria. PLM solutions allow you to create, communicate, and store a 'single version of the truth' for effective collaboration. PLM also incorporates vital product data management (PDM) functionality.

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The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

strategic event marketing plm  coordinated across channels, and strategic. You''ll also learn about the metrics that tell you everything about your strategy''s success. Read More