X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 strategic event marketing plm

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » strategic event marketing plm

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

strategic event marketing plm  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More

Can Webplan Reconcile Planning and Execution? Part One: Event Summary


According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning itself as a response management player with new pricing and packaging that provides an aggressive entry point and fixed priced, fixed duration implementations; leveraging partnerships with enterprise applications vendors; and investing in field operations in North America and Asia with an expanded distribution model to include both direct and indirect global sales.

strategic event marketing plm  been negotiating) and strengthened strategic partnerships with other renowned technology organizations including Intel, RedPrairie Corporation (a referral partner that also does account planning, pursuing joint pipeline accounts, and exploring ways to embed the Webplan technology into its supply chain execution [SCE] solution), Intuitive Manufacturing Systems (a mid-market ERP vendor looking to embed Webplan''s multisite planning technology and currently negotiating a Webplan original equipment Read More

The Many Faces of PLM Part One: Event Summary


Product Lifecycle Management (PLM) software solutions, like many of the application suites that have come before it, are a collection of different offerings that serve a common theme and contribute to overlapping value propositions. Like previous application suites, there is strategic value in approaching PLM as a set of inter-related requirements as opposed to just a collection of function-specific requirements. This is a report on the observations from the 2003 Product Development Manager’s Association (PDMA) Conference.

strategic event marketing plm  Incremental Approach to the Strategic Value of PLM. This is Part One of a two-part article. Part Two will provide insight into the future of the PLM Suite and discuss the value of the PLM Platform PLM Just The New Name For PDM? The discussion about diverse software offerings being labeled as PLM probably has some people asking whether PLM is the right name for all of these product-related solutions. Some would argue that PLM is really just then next evolution of Product Data Management (PDM) software Read More

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

strategic event marketing plm  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

strategic event marketing plm  had created a compelling strategic story. The ideas such as the “Visual Enterprise” sounded refreshing to me, especially after several years of SAP being quiet on the Line of Business (LOB) applications delivery front. At the end of the day, it was important to highlight that the solutions that SAP is offering for supply chain executives expand across the traditional TLA (three letter acronym) boundaries of SCM,  product lifecycle management (PLM) , customer relationship management (CRM), Read More

The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

strategic event marketing plm  coordinated across channels, and strategic. You''ll also learn about the metrics that tell you everything about your strategy''s success. Read More

Zumba Fitness Selects Lectra Fashion PLM


Zumba Fitness, LLC has decided to implement Lectra Fashion PLM to manage its active wear line.

strategic event marketing plm  industry watch, PLM, fashion PLM, apparel PLM, softlines PLM, CAD, product lifecycle management Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

strategic event marketing plm   Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

strategic event marketing plm  blueprint rather than a strategic enhancement to their product offering. User Recommendations Prospective marketing automation customers should start by scrutinizing closely their major motivators for marketing automation and to determine whether they align with the overall CRM and corporate strategies. To select the right solution, one must first identify the marketing automation priorities and match them to a specific solution that best covers the requirements. Some marketing automation and management Read More

Event: TEC's Aleksey Osintsev to Speak at Glovia Event


TEC's Aleksey Osintsev will be presenting at the Glovia Customer Event in Las Vegas, Nevada, which happens next week, February 18 and 19. If you're at the event, be sure to say hello to him. Aleksey will be talking about the current ERP market, and will explain TEC's methodology to show how the glovia G2 ERP solution measures up against the competition. We'll have highlights from his

strategic event marketing plm  TEC''s Aleksey Osintsev to Speak at Glovia Event TEC''s Aleksey Osintsev will be presenting at the Glovia Customer Event in Las Vegas, Nevada, which happens next week, February 18 and 19. If you''re at the event, be sure to say hello to him. Aleksey will be talking about the current ERP market, and will explain TEC''s methodology to show how the glovia G2 ERP solution measures up against the competition. We''ll have highlights from his presentation available for you online after it''s been delivered. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

strategic event marketing plm  success factors best run marketing organization,success,factors,best,run,marketing,organization,factors best run marketing organization,success best run marketing organization,success factors run marketing organization,success factors best marketing organization. Read More

Best-of-Breed Versus Complete CAD-PLM Suites: The Debate Rages On


The PLM world is currently witness to fervent debate on the most appropriate type of PLM/CAD software. Best-of-breed solutions offer the needed capabilities and hence integrate the necessary software modules as per the customer’s needs, whereas all-in-one CAD/PLM suites attempt a “one size fits all” approach. In his report, TEC principal analyst P.J. Jakovljevic provides his view on the intricacies of these two approaches.

strategic event marketing plm  Best of breed PLM,PLM-CAD suites,BoB PLM software,Siemens PLM Software,Siemens Industry Automation,Siemens Teamcenter PLM platform,Siemens Teamcenter,Siemens Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

strategic event marketing plm  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

strategic event marketing plm  today includes product development, strategic planning, and customer service and interaction—or just about everything about the customer.   Ironically, though, marketing hasn''t gone through the efficiency and automation rigmarole that other departments already have. The combination of the traditional and digital methods gives marketers an opportunity to engage consumers holistically. Traditional marketing presents an effective way to reach a broad consumer audience, whereas digital marketing can be Read More

Process PLM Vendor Sequencia Adds Portfolio Management


Sequencia extends its Process Product Lifecycle Management (PLM) offering with portfolio management, leading the impact of the solution into the executive suite.

strategic event marketing plm  PLM Vendor Sequencia Adds Portfolio Management Event Summary Sequencia ( www.sequencia.com ), in partnership with Prosight ( www.prosight.com ), has extended its Process PLM solution with the addition of portfolio management. Portfolio Management is an enterprise app, and this increases the visibility of PLM at executive levels. Market Impact Sequencia is developing a very broad product. With this announcement, they are now strong at the highest level (portfolio), adding to existing function from Read More