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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 strategic event marketing pcn

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

strategic event marketing pcn  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More

Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

strategic event marketing pcn  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead-to-revenue management Read More

Study Reveals Top 10 Requirements for Improving Event Resolution in IT


A survey of existing IT event resolution processes suggests organizations are unsatisfied with current processes, despite the importance of ensuring that severe service outages do not occur. In fact, over 75 percent of participants identified significant gaps in existing processes. However, it is possible to identify the components of an effective interactive event notification platform to mitigate current process gaps.

strategic event marketing pcn  adapt faster with more strategic direction than any other business unit within an enterprise to remain effective. This paper examines the necessary requirement for Event Notification and Resolution applications. While most IT organizations have monitoring and trouble ticketing applications in place, they are still missing a key component. Interactive alerting applications bridge the gap between the IT applications and the personnel who can solve IT events, thereby ensuring IT services continue Read More

Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

strategic event marketing pcn  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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Implementing Strategic Agility through Modular Architectures


This article focuses on the development of strategic agility as a capability that is built into the design of an architecture. The capabilities, the article argues, are matured through six stages that offer different levels of strategic agility. Strategic agility, once capitalized through modular architectures, enables a company to achieve greater speed and flexibility in information technology (IT) deliveries.

strategic event marketing pcn  Strategic Agility through Modular Architectures This article focuses on the development of strategic agility as a capability that is built into the design of an architecture. The capabilities, the article argues, are matured through six stages that offer different levels of strategic agility. Strategic agility, once capitalized through modular architectures, enables a company to achieve greater speed and flexibility in information technology (IT) deliveries. Read More

The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

strategic event marketing pcn  coordinated across channels, and strategic. You''ll also learn about the metrics that tell you everything about your strategy''s success. Read More

Good Times for CombineNet, Strategic Sourcing Specialist


Most strategic sourcing software solution vendors nowadays offer spend analysis, contract management, and supplier performance management tools within their solution suites. CombineNet is unique in its status as a specialist, with a laser focus on strategic sourcing optimization and bid evaluations. CombineNet products provide the mechanism to negotiate the best deal that satisfies overall supply chain and the master company requirements.

strategic event marketing pcn  Times for CombineNet, Strategic Sourcing Specialist Most strategic sourcing software solution vendors nowadays offer spend analysis, contract management, and supplier performance management tools within their solution suites. CombineNet is unique in its status as a specialist, with a laser focus on strategic sourcing optimization and bid evaluations. CombineNet products provide the mechanism to negotiate the best deal that satisfies overall supply chain and the master company requirements. Read More

Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

strategic event marketing pcn  web-based marketing software, marketing automation, co-op advertising, co-ope marketing, local marketing funding program Read More

Transforming Inventory Into a Strategic Weapon


If you prefer the more productive, long-term approach, check out Transforming Inventory into a Strategic Weapon.

strategic event marketing pcn  Inventory Into a Strategic Weapon You can view inventory optimization as a one-time fix for quick returns, or a long-term strategy for competitive advantage. If you prefer the more productive, long-term approach, check out Transforming Inventory into a Strategic Weapon . In this practical guide , you''ll learn how best-in-class companies create an ongoing competitive edge by aligning their day-to-day inventory plans with top-level corporate goals. You''ll discover how to define the right supply Read More