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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 strategic event marketing pcn

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » strategic event marketing pcn

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

strategic event marketing pcn  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

strategic event marketing pcn  Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More

Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

strategic event marketing pcn  marketing,sales,customer experience,merchandise,auto identification,RFID,radio frequency identification,sensors,voice activated technologies,retail Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

strategic event marketing pcn  business intelligence, BI, predictive analytics, performance management, marketing, analytics, personalization, marketing, customer data, customer analytics Read More

Brand Management: Leveraging the Power of Integrated Marketing


The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

strategic event marketing pcn  SAP,crm,online customer relationship management,customer relationship management services,customer relationship management application,customer relationship management model,define customer relationship management,providing customer relationship management,presentation on customer relationship management,customer service,marketing management,microsoft customer relationship management,customer management,microsoft dynamics crm,microsoft crm Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

strategic event marketing pcn  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

strategic event marketing pcn   Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

strategic event marketing pcn  marketing analytics, customer insight, targeted marketing, customer profiling, advanced analytics, app marketing, app analytics Read More

The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

strategic event marketing pcn  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead-to-revenue management Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

strategic event marketing pcn  hr policies,employee turnover,talent manager,human capital management,workforce planning,payroll outsourcing,human resources benefits,human resource software,human resource system,strategic hr,hr systems,human resources services,human resources software,human resources payroll,human resource consulting Read More

Strategic Planning Applications for Better Decision Making


Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies.

strategic event marketing pcn  Better Decision Making Successful strategic planning relies on your ability to develop and evaluate alternative strategies to identify the most viable approach. But when the outcomes are dependent on complex systems that are difficult to predict, you might conclude that the unknowns are insurmountable. Avoid making decisions based on intuition—develop models using computer simulation for clearer pictures of the outcomes of your strategies. Read More

The Customer as a Strategic Asset


Ask 500 CEOs to define the word “customer,” and you’ll come up with 500 different answers—with a few common denominators. It turns out these denominators are the same ones used to describe an organization’s long-term strategic assets. Yet for many organizations, customers aren’t considered assets at all; and yet they’re expected to constitute the lifeblood of the business itself.

strategic event marketing pcn  Customer as a Strategic Asset Ask 500 CEOs to define the word “customer,” and you’ll come up with 500 different answers—with a few common denominators. It turns out these denominators are the same ones used to describe an organization’s long-term strategic assets. Yet for many organizations, customers aren’t considered assets at all; and yet they’re expected to constitute the lifeblood of the business itself. Read More