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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 strategic event marketing pcn

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » strategic event marketing pcn

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

strategic event marketing pcn  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

strategic event marketing pcn  Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More

Event: TEC's Aleksey Osintsev to Speak at Glovia Event


TEC's Aleksey Osintsev will be presenting at the Glovia Customer Event in Las Vegas, Nevada, which happens next week, February 18 and 19. If you're at the event, be sure to say hello to him. Aleksey will be talking about the current ERP market, and will explain TEC's methodology to show how the glovia G2 ERP solution measures up against the competition. We'll have highlights from his

strategic event marketing pcn  TEC''s Aleksey Osintsev to Speak at Glovia Event TEC''s Aleksey Osintsev will be presenting at the Glovia Customer Event in Las Vegas, Nevada, which happens next week, February 18 and 19. If you''re at the event, be sure to say hello to him. Aleksey will be talking about the current ERP market, and will explain TEC''s methodology to show how the glovia G2 ERP solution measures up against the competition. We''ll have highlights from his presentation available for you online after it''s been delivered. Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

strategic event marketing pcn  hr policies,employee turnover,talent manager,human capital management,workforce planning,payroll outsourcing,human resources benefits,human resource software,human resource system,strategic hr,hr systems,human resources services,human resources software,human resources payroll,human resource consulting Read More

Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Strategic Systems International


Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and consulting companies.

strategic event marketing pcn  Systems International Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and consulting companies. Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

strategic event marketing pcn   Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

strategic event marketing pcn  blueprint rather than a strategic enhancement to their product offering. User Recommendations Prospective marketing automation customers should start by scrutinizing closely their major motivators for marketing automation and to determine whether they align with the overall CRM and corporate strategies. To select the right solution, one must first identify the marketing automation priorities and match them to a specific solution that best covers the requirements. Some marketing automation and management Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

strategic event marketing pcn  marketing analytics, customer insight, targeted marketing, customer profiling, advanced analytics, app marketing, app analytics Read More

7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

strategic event marketing pcn  coordinated across channels, and strategic. You''ll also learn about the metrics that tell you everything about your strategy''s success. Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

strategic event marketing pcn  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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