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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
 

 strategic event marketing oem

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea... Get this template

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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...

Documents related to » strategic event marketing oem

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

strategic event marketing oem  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More

Magic Quadrant for Managed File Transfer


Companies should consider managed file transfer (MFT) suite vendors that meet their tactical and strategic needs. It's all too easy to be reactive and deploy technology that supports only one file transfer protocol and one standard for secure file transfers. It's more prudent to deploy a product that can be easily expanded and upgraded to handle multiple protocols and multiple standards in a well-managed, auditable way.

strategic event marketing oem  meet their tactical and strategic needs. It''s all too easy to act reactively and deploy technology that only supports one protocol or security standard; it''s much more prudent to deploy a product that can be easily expanded and upgraded to handle multiple protocols and multiple standards in a well-managed way that''s fully auditable. MAGIC QUADRANT Market Overview Numerous factors cause companies to re-examine how they manage the movement of information from system to system, partner to partner and person Read More

Made2Manage Systems 'One Year After': Reenergized and Growing Part One: Event Summary


Made2Manage Systems' decision to go private under wealthy Battery Ventures' wing appears to have been wise. Despite a draconic exodus of former executives and the subsequent one-time restructuring, the vendor has produced tangible benefits for existing customers.

strategic event marketing oem  (SME) market, Made2Manage Systems'' strategic goal remains focusing more resources on servicing existing customers than on attracting new ones. Its balanced approach to success is supported by several key initiatives across the business, which are driven by actual customer needs versus vendors'' needs imposed upon customers. This is Part One of a five-part note. Part Two will present future direction. Part Three will discuss the market impact. Part Four will present quality management processes. Part Five Read More

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

strategic event marketing oem  Event Planning Software , Strategic Event Marketing , Organize Events , Event Management Program , Event Management Systems , Event Management Supplier , Facilities Event Software , Scheduling Event Software , Event Management Info , Event Planner , Free Event Management , Event Management Research , Event Management Services . Executive Overview There is a fundamental disconnect in the lifecycle of products that contain electronic components that drives excess costs for OEMs and contract manufacturers Read More

Can Webplan Reconcile Planning and Execution? Part One: Event Summary


According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning itself as a response management player with new pricing and packaging that provides an aggressive entry point and fixed priced, fixed duration implementations; leveraging partnerships with enterprise applications vendors; and investing in field operations in North America and Asia with an expanded distribution model to include both direct and indirect global sales.

strategic event marketing oem  been negotiating) and strengthened strategic partnerships with other renowned technology organizations including Intel, RedPrairie Corporation (a referral partner that also does account planning, pursuing joint pipeline accounts, and exploring ways to embed the Webplan technology into its supply chain execution [SCE] solution), Intuitive Manufacturing Systems (a mid-market ERP vendor looking to embed Webplan''s multisite planning technology and currently negotiating a Webplan original equipment Read More

Brand Management: Leveraging the Power of Integrated Marketing


The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

strategic event marketing oem   Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

strategic event marketing oem  marketing analytics, Ventana, marketing, marketing data, business analytics, metrics, marketing data Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

strategic event marketing oem   Read More

Transforming Inventory into a Strategic Weapon


Strategic inventory management requires a deep understanding of how the end-to-end supply chain is managed. From intelligently micro-segmenting products to creating continuous inventory process improvements, few businesses are capable of transforming their inventory into a competitive advantage. Some forward-looking leaders—backed by technology and expertise from JDA—are changing the definition of inventory optimization. Read how.

strategic event marketing oem  Inventory into a Strategic Weapon Strategic inventory management requires a deep understanding of how the end-to-end supply chain is managed. From intelligently micro-segmenting products to creating continuous inventory process improvements, few businesses are capable of transforming their inventory into a competitive advantage. Some forward-looking leaders—backed by technology and expertise from JDA—are changing the definition of inventory optimization. Read how. Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

strategic event marketing oem  deliver on the company''s strategic and tactical goals. Energizing Growth amid Constant Change To address evolving demands of the market and increased globalization, companies must establish specific programs across their range of operations. To this end, companies are increasingly looking to the marketing organization to attain sustainable, profitable growth through initiatives that shape market perceptions and foster organizations that focus on serving customers'' evolving needs. Through new, integrated Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

strategic event marketing oem  that reflects your firm. STRATEGIC B2B MARKETING TACTICS These tactics allow you to see how just one medium can be crucial in marketing your firm in a smarter, leaner and more focused manner that is geared toward achieving a quicker ROI. Here are their benefits of this approach:   E-mail Marketing Techniques   With an ROI of approximately $43 for every dollar spent (Direct Marketing Association) e-mail marketing has consistently proven itself to be an extremely cost-effective solution to grow your Read More

The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

strategic event marketing oem  coordinated across channels, and strategic. You''ll also learn about the metrics that tell you everything about your strategy''s success. Read More

Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

strategic event marketing oem  Netsize,mobile marketing opportunities,marketing strategies,mobile marketing strategies,mobile marketing tools,customer retention,customer engagement,customer expectations,precise targeting,mobile marketing implementation,customer databases,marketing message,marketing campaigns,mobile marketing campaigns,online marketing campaigns Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

strategic event marketing oem  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More