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Software Functionality Revealed in Detail
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 strategic event marketing oem

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » strategic event marketing oem

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

strategic event marketing oem  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More

Extricity Makes a Move into IBM’s Sphere of B2B Influence


B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as part of IBM’s WebSphere BtoBi Partner Agreement Manager. An OEM alliance with IBM is bound to provide Extricity with additional credence and leverage in the ever-expanding B2B/EAI market.

strategic event marketing oem  vendors must increasingly seek strategic relationships with larger, better-established firms to add missing functionality quickly. In addition, they must protect their market share and prevent takeover attempts in this exceptionally competitive market. User Recommendations Before speaking to any vendor, potential buyers must attempt to understand just exactly what the differences are perceived to be between B2B, EAI, and the newest entry to the acronym wars, IAI (inter-enterprise application Read More

Made2Manage Systems 'One Year After': Reenergized and Growing Part One: Event Summary


Made2Manage Systems' decision to go private under wealthy Battery Ventures' wing appears to have been wise. Despite a draconic exodus of former executives and the subsequent one-time restructuring, the vendor has produced tangible benefits for existing customers.

strategic event marketing oem  (SME) market, Made2Manage Systems'' strategic goal remains focusing more resources on servicing existing customers than on attracting new ones. Its balanced approach to success is supported by several key initiatives across the business, which are driven by actual customer needs versus vendors'' needs imposed upon customers. This is Part One of a five-part note. Part Two will present future direction. Part Three will discuss the market impact. Part Four will present quality management processes. Part Five Read More

Can Webplan Reconcile Planning and Execution? Part One: Event Summary


According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning itself as a response management player with new pricing and packaging that provides an aggressive entry point and fixed priced, fixed duration implementations; leveraging partnerships with enterprise applications vendors; and investing in field operations in North America and Asia with an expanded distribution model to include both direct and indirect global sales.

strategic event marketing oem  been negotiating) and strengthened strategic partnerships with other renowned technology organizations including Intel, RedPrairie Corporation (a referral partner that also does account planning, pursuing joint pipeline accounts, and exploring ways to embed the Webplan technology into its supply chain execution [SCE] solution), Intuitive Manufacturing Systems (a mid-market ERP vendor looking to embed Webplan''s multisite planning technology and currently negotiating a Webplan original equipment Read More

Magic Quadrant for Managed File Transfer


Companies should consider managed file transfer (MFT) suite vendors that meet their tactical and strategic needs. It's all too easy to be reactive and deploy technology that supports only one file transfer protocol and one standard for secure file transfers. It's more prudent to deploy a product that can be easily expanded and upgraded to handle multiple protocols and multiple standards in a well-managed, auditable way.

strategic event marketing oem  meet their tactical and strategic needs. It''s all too easy to act reactively and deploy technology that only supports one protocol or security standard; it''s much more prudent to deploy a product that can be easily expanded and upgraded to handle multiple protocols and multiple standards in a well-managed way that''s fully auditable. MAGIC QUADRANT Market Overview Numerous factors cause companies to re-examine how they manage the movement of information from system to system, partner to partner and person Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

strategic event marketing oem  demand. Lawson has held strategic marketing positions with several B2B software companies, including Navision, Applix, TM1 Software, and Timeline. He is a journalist by trade, and has more than fifteen years of executive management experience in the software industry. Lawson can be reached at labinan@attglobal.net or (1) (425) 688-0104 Read More

“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

strategic event marketing oem  SEM are critical to strategic e-marketing… You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a website and expect it to boost business if nobody knows it exists?” – Sam Saltis Introduction This article was originally published in 2008 in ADMA magazine. It aims to provide users with advice on the development of an effective SEM process. 1. SEM and SEO When we talk about search engine marketing (SEM) we’re talking about both push and Read More

Strategic Labor


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

strategic event marketing oem  Labor There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

strategic event marketing oem  success factors best run marketing organization,success,factors,best,run,marketing,organization,factors best run marketing organization,success best run marketing organization,success factors run marketing organization,success factors best marketing organization. Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

strategic event marketing oem  data quality jobs,data quality solution,data quality methodology,data quality strategy,address data quality,data quality manager,data quality audit,data quality measurement,what is data quality,data quality in data warehouse,data quality dashboard,data quality program,clinical data quality,improving data quality,data quality measures Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

strategic event marketing oem  EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More

The Smarter CHRO: Key Trends and Recommendations to Help Leaders of HR Become More Strategic


The human resources (HR) function is evolving rapidly. Whether we call it strategic, integrated, or optimized, there is a growing recognition that the contribution of HR to organizational success is becoming more significant. Through research and discussion with many heads of HR, three key trends that impact HR leaders have been identified: overwhelming change, the smart revolution, and the customer-activated enterprise. This white paper also offers a series of recommendations to help ensure that chief human resources officers (CHROs) help their teams take on a more strategic role within their organizations.

strategic event marketing oem  of HR Become More Strategic The human resources (HR) function is evolving rapidly. Whether we call it strategic, integrated, or optimized, there is a growing recognition that the contribution of HR to organizational success is becoming more significant. Through research and discussion with many heads of HR, three key trends that impact HR leaders have been identified: overwhelming change, the smart revolution, and the customer-activated enterprise. This white paper also offers a series of recommendations Read More

The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

strategic event marketing oem  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead-to-revenue management Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

strategic event marketing oem   Read More

Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

strategic event marketing oem  industry watch, erp, crm, deltek, maconomy, professional service automation, psa, marketing agencies Read More