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Enterprise Marketing Management (EMM)
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Documents related to » strategic event marketing oem


SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply

strategic event marketing oem  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More...
Made2Manage Systems ''One Year After'': Reenergized and Growing Part One: Event Summary
Made2Manage Systems'' decision to go private under wealthy Battery Ventures'' wing appears to have been wise. Despite a draconic exodus of former executives and

strategic event marketing oem  (SME) market, Made2Manage Systems'' strategic goal remains focusing more resources on servicing existing customers than on attracting new ones. Its balanced approach to success is supported by several key initiatives across the business, which are driven by actual customer needs versus vendors'' needs imposed upon customers. This is Part One of a five-part note. Part Two will present future direction. Part Three will discuss the market impact. Part Four will present quality management processes. Part Five Read More...
Great Plains’ Latest Product Offering &; Ready to Stampede the SME Market?
Great Plains announced during its Stampede 2000 annual partner meeting significant extensions to its product offering. The following is our view of Great Plains

strategic event marketing oem  and e-commerce were two strategic areas of focus for the forthcoming period. It has even gone a mile further by putting together a comprehensive product offering that includes supply chain management and business intelligence. Great Plains has indeed made a great noise and established itself as an undisputed global small-to-medium enterprises (SME) market leader. It has significantly expanded outside of the US market and has the potential of reaching $300 million in revenues in fiscal 2001. Its extensive Read More...
Magic Quadrant for Managed File Transfer
Companies should consider managed file transfer (MFT) suite vendors that meet their tactical and strategic needs. It@s all too easy to be reactive and deploy

strategic event marketing oem  meet their tactical and strategic needs. It''s all too easy to act reactively and deploy technology that only supports one protocol or security standard; it''s much more prudent to deploy a product that can be easily expanded and upgraded to handle multiple protocols and multiple standards in a well-managed way that''s fully auditable. MAGIC QUADRANT Market Overview Numerous factors cause companies to re-examine how they manage the movement of information from system to system, partner to partner and person Read More...
Extricity Makes a Move into IBM’s Sphere of B2B Influence
B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as part of IBM’s WebSphere BtoBi Partner

strategic event marketing oem  vendors must increasingly seek strategic relationships with larger, better-established firms to add missing functionality quickly. In addition, they must protect their market share and prevent takeover attempts in this exceptionally competitive market. User Recommendations Before speaking to any vendor, potential buyers must attempt to understand just exactly what the differences are perceived to be between B2B, EAI, and the newest entry to the acronym wars, IAI (inter-enterprise application Read More...
Transforming Inventory into a Strategic Weapon
Strategic inventory management requires a deep understanding of how the end-to-end supply chain is managed. From intelligently micro-segmenting products to

strategic event marketing oem  Inventory into a Strategic Weapon Strategic inventory management requires a deep understanding of how the end-to-end supply chain is managed. From intelligently micro-segmenting products to creating continuous inventory process improvements, few businesses are capable of transforming their inventory into a competitive advantage. Some forward-looking leaders—backed by technology and expertise from JDA—are changing the definition of inventory optimization. Read how. Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

strategic event marketing oem  Marketing--What Is A Vertical? Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Read More...
Strategic Systems International
Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and

strategic event marketing oem  Systems International Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and consulting companies. Read More...
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this

strategic event marketing oem   Read More...
Technology Sales Leads (TSL Marketing)


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Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message

strategic event marketing oem  demand. Lawson has held strategic marketing positions with several B2B software companies, including Navision, Applix, TM1 Software, and Timeline. He is a journalist by trade, and has more than fifteen years of executive management experience in the software industry. Lawson can be reached at labinan@attglobal.net or (1) (425) 688-0104 Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

strategic event marketing oem  Silverpop, IBM, marketing, marketing automation, cloud marketing, personalization, Universal Behaviors, omnichannel marketing, lead scoring, smarter commerce, enterprise marketing management, EMM Read More...
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

strategic event marketing oem   Read More...
Study Reveals Top 10 Requirements for Improving Event Resolution in IT
A survey of existing IT event resolution processes suggests organizations are unsatisfied with current processes, despite the importance of ensuring that severe

strategic event marketing oem  adapt faster with more strategic direction than any other business unit within an enterprise to remain effective. This paper examines the necessary requirement for Event Notification and Resolution applications. While most IT organizations have monitoring and trouble ticketing applications in place, they are still missing a key component. Interactive alerting applications bridge the gap between the IT applications and the personnel who can solve IT events, thereby ensuring IT services continue Read More...

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