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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 strategic event marketing oem

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » strategic event marketing oem

SSA Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary


SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized Strategic Solutions division--which also includes other extended enterprise capabilities, such as customer relationship management (CRM), product lifecycle management ([PLM), and more—are both aimed at nurturing existing customers while attracting new prospects with products that exceed far beyond mere enterprise resource planning (ERP) capabilities.

strategic event marketing oem  Global Forms a Strategic Unit with an Extended-ERP Savvy Part One: Event Summary Event Summary Just when many might have begun to think that SSA Global , a Chicago, IL-based extended enterprise solutions and services provider for process manufacturing, discrete manufacturing, consumer, services, and public companies worldwide, which had turned into a ravenous enterprise applications market consolidator over the last few years, had finally satisfied its voracious urge, the vendor struck again. To be Read More

Can Webplan Reconcile Planning and Execution? Part One: Event Summary


According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning itself as a response management player with new pricing and packaging that provides an aggressive entry point and fixed priced, fixed duration implementations; leveraging partnerships with enterprise applications vendors; and investing in field operations in North America and Asia with an expanded distribution model to include both direct and indirect global sales.

strategic event marketing oem  been negotiating) and strengthened strategic partnerships with other renowned technology organizations including Intel, RedPrairie Corporation (a referral partner that also does account planning, pursuing joint pipeline accounts, and exploring ways to embed the Webplan technology into its supply chain execution [SCE] solution), Intuitive Manufacturing Systems (a mid-market ERP vendor looking to embed Webplan''s multisite planning technology and currently negotiating a Webplan original equipment Read More

Great Plains’ Latest Product Offering &; Ready to Stampede the SME Market?


Great Plains announced during its Stampede 2000 annual partner meeting significant extensions to its product offering. The following is our view of Great Plains’ latest announcements and its strategic direction.

strategic event marketing oem  and e-commerce were two strategic areas of focus for the forthcoming period. It has even gone a mile further by putting together a comprehensive product offering that includes supply chain management and business intelligence. Great Plains has indeed made a great noise and established itself as an undisputed global small-to-medium enterprises (SME) market leader. It has significantly expanded outside of the US market and has the potential of reaching $300 million in revenues in fiscal 2001. Its extensive Read More

Made2Manage Systems 'One Year After': Reenergized and Growing Part One: Event Summary


Made2Manage Systems' decision to go private under wealthy Battery Ventures' wing appears to have been wise. Despite a draconic exodus of former executives and the subsequent one-time restructuring, the vendor has produced tangible benefits for existing customers.

strategic event marketing oem  (SME) market, Made2Manage Systems'' strategic goal remains focusing more resources on servicing existing customers than on attracting new ones. Its balanced approach to success is supported by several key initiatives across the business, which are driven by actual customer needs versus vendors'' needs imposed upon customers. This is Part One of a five-part note. Part Two will present future direction. Part Three will discuss the market impact. Part Four will present quality management processes. Part Five Read More

Magic Quadrant for Managed File Transfer


Companies should consider managed file transfer (MFT) suite vendors that meet their tactical and strategic needs. It's all too easy to be reactive and deploy technology that supports only one file transfer protocol and one standard for secure file transfers. It's more prudent to deploy a product that can be easily expanded and upgraded to handle multiple protocols and multiple standards in a well-managed, auditable way.

strategic event marketing oem  meet their tactical and strategic needs. It''s all too easy to act reactively and deploy technology that only supports one protocol or security standard; it''s much more prudent to deploy a product that can be easily expanded and upgraded to handle multiple protocols and multiple standards in a well-managed way that''s fully auditable. MAGIC QUADRANT Market Overview Numerous factors cause companies to re-examine how they manage the movement of information from system to system, partner to partner and person Read More

Strategic Systems International


Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and consulting companies.

strategic event marketing oem  Systems International Strategic Systems International (SSI) provides software development services to software companies, information providers, business services firms, and consulting companies. Read More

Case Study: An ITIL Capacity Assessment and Strategic Alignment


Today, business is driven to change per customers’ needs, and IT organizations must be strategic partners with the lines of business. Information Technology Infrastructure Library (ITIL) best practices are gaining popularity as one way to manage change. However, implementing ITIL best practices in an IT organization is not without challenges. Learn about the approaches that can be used for successful ITIL implementation.

strategic event marketing oem  ITIL Capacity Assessment and Strategic Alignment Today, business is driven to change per customers’ needs, and IT organizations must be strategic partners with the lines of business. Information Technology Infrastructure Library (ITIL) best practices are gaining popularity as one way to manage change. However, implementing ITIL best practices in an IT organization is not without challenges. Learn about the approaches that can be used for successful ITIL implementation. Read More

The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

strategic event marketing oem  coordinated across channels, and strategic. You''ll also learn about the metrics that tell you everything about your strategy''s success. Read More

“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

strategic event marketing oem  SEM are critical to strategic e-marketing… You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a website and expect it to boost business if nobody knows it exists?” – Sam Saltis Introduction This article was originally published in 2008 in ADMA magazine. It aims to provide users with advice on the development of an effective SEM process. 1. SEM and SEO When we talk about search engine marketing (SEM) we’re talking about both push and Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

strategic event marketing oem  marketing performance, marketing performance analytics, IBM Marketing Performance Analytics, marketing success, IBM Cognos Business Intelligence, IBM Cognos TM1, marketing performance measurement Read More

Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

strategic event marketing oem   Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

strategic event marketing oem   Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

strategic event marketing oem  deliver on the company''s strategic and tactical goals. Energizing Growth amid Constant Change To address evolving demands of the market and increased globalization, companies must establish specific programs across their range of operations. To this end, companies are increasingly looking to the marketing organization to attain sustainable, profitable growth through initiatives that shape market perceptions and foster organizations that focus on serving customers'' evolving needs. Through new, integrated Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

strategic event marketing oem  business intelligence, BI, predictive analytics, performance management, marketing, analytics, personalization, marketing, customer data, customer analytics Read More