As the contest for the lower-end of the market intensifies, SAP is further honing a twofold strategy of promulgating its mySAP All-in-One vertical offerings for the higher-end of the mid-market, while offering the SAP Business One product to appeal to smaller enterprises with less complex processes. SoftBrands comes to help with its Fourth Shift product to bolster long-missing manufacturing capabilities of SAP Business One, but the benefits should go both ways, once the integration materializes.
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integrated module, a specialized solution for managing lean manufacturing operations. The combined solution will be offered through SAP Business One partners worldwide, while SoftBrands will continue to support manufacturers in its key worldwide markets, including the US, Europe, Middle East, Africa, China, Asia Pacific, and India. Prior to this announcement, in November, SAP announced the US launch of enhancements to SAP Business One that combine broader customer relationship management (CRM)