For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these three modules in our CRM Evaluation Center were given equal weight and priority. In other words, no area of functionality was treated as being more important than any other.
software selection advice crm
most aspects of enterprise software, it''s not that simple or clear-cut. As the chart below shows, each of the three vendors had a first-place finish in one of the main modules. CRM Main Module Rankings What, then, do the overall rankings suggest? In the broadest sense, if your organization is largely sales force–driven, Microsoft, the overall winner, may indeed be the best solution to look at. But if marketing initiatives and programs are the key drivers to your organization’s success, then Sage,