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Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

software marketing  verticals. Navigating the Marketing Software Labyrinth   EMM consists of a raft of marketing software subcategories such as Web analytics, campaign management, digital asset management, Web content management (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracl Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » software marketing


Fatal Flaws in ERP Software Create Opportunity for Niche Software in CPG Companies
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their business requirements, they should

software marketing  software observes that, Generic software does not meet the unique needs of CPG. Food is different than hardware, and within food, retail and foodservice are different. As a result there are significant differences in the functional requirements for CPG/TPM software . Companies that have identified a fatal flaw in their ERP usually have very specific requirements for the functionality they need. Dean Abrams, the Senior Vice President Sales and Marketing for Carrollton Texas (US) which is a sales Read More
5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections
Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact

software marketing  functionality-matrix breaks the CRM software solution into its core modules: Sales Force Automation (SFA) , Marketing Management and Customer Support. Each core module is then broken down into the major sub-processes. For example, SFA breaks down into Account Management, Contact Management, Activity Management, Opportunity Management and Sales Forecasting. CALL SCRIPTS Customizable call scripts permit user-defined questions, permissible answers and scoring Ability to categorize call scripts by script Read More
Retail Market Dynamics for Software Vendors Part One: Software Requirements for Retail
Although the retail and wholesale customers have typically invested a low proportion of their total revenues in information technology, retail industry leaders

software marketing  Market Dynamics for Software Vendors Part One: Software Requirements for Retail Introduction There are some interesting dynamics within the retail market segment. On one hand, the market is has been penetrated less by enterprise applications than most other economic sectors, in part because retailers have largely been remiss in leaving mainframes and other legacy technologies behind. Also, the sector has shown some resilience even during the recent and potentially ongoing economic malaise, in part as Read More
Market Landscape Report: Enterprise Software for Advertising and Marketing Services
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there

software marketing  Landscape Report: Enterprise Software for Advertising and Marketing Services Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit Read More
Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

software marketing  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More
Mainsaver Software
Mainsaver Software (formerly JB Systems) is wholly owned by the privately held Ameritege Technology Partners, LLC. Mainsaver develops enterprise asset

software marketing  Software Mainsaver Software (formerly JB Systems) is wholly owned by the privately held Ameritege Technology Partners, LLC. Mainsaver develops enterprise asset management (EAM) software, and provides the services and tools for power generators, consumer manufacturers, municipalities, ports, and facilities management organizations. The company's professional services help integrate business processes across corporate applications, geographies, and topologies. Mainsaver Software is based in San Read More
CHAMPS Software, Inc.
Champs Software, Inc. is focused on creating and implementing software solutions that enable large enterprises to optimize the life cycles of their capital

software marketing  on creating and implementing software solutions that enable large enterprises to optimize the life cycles of their capital assets. Read More
Distribution in a Challenging Economy: Online (Software as a Service) versus Traditional Software
When considering major purchases, most people ask, “Why rent when you can buy?” But with IT systems, the reverse may be true. Software as a service (SaaS

software marketing  a Service) versus Traditional Software When considering major purchases, most people ask, “Why rent when you can buy?” But with IT systems, the reverse may be true. Software as a service (SaaS) offers many advantages over traditional software, especially in terms of the on-going costs of maintaining and upgrading systems. Learn how passing those burdens on to a SaaS vendor can help your company focus on optimizing efficiency, productivity, and profitability. Read More
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

software marketing  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More
The Complete Buyer's Guide for Payroll Software
When selecting and deploying a new payroll software solution, there are many factors to take into consideration, including timing, data transfer and conversion,

software marketing  Buyer's Guide for Payroll Software When selecting and deploying a new payroll software solution, there are many factors to take into consideration, including timing, data transfer and conversion, and side-by-side processing. In addition to specific software features and functionality, it’s important to choose a vendor known for experience in the payroll software industry. Read this guide by Sage to gain useful information before buying a software solution. Read More
A Portrait of the Indian Enterprise Software User
Like many markets recovering from global economic turmoil, the enterprise software market has experienced a slew of company expansion and consolidation ventures

software marketing  of the Indian Enterprise Software User Like many markets recovering from global economic turmoil, the enterprise software market has experienced a slew of recent company expansion and consolidation ventures. In large part, this was an effort to pool resources, acquire technology patents, and expand product portfolios to capture larger portions of the market. The Indian enterprise software market was no exception. Indian subsidiaries of software vendors like SAP and Oracle claim that they have not only Read More
Halogen Software
Established in 1989 and headquartered in Ottawa, Canada, Halogen Software provides web-based appraisal, 360-degree feedback and survey software solutions

software marketing  Software Established in 1989 and headquartered in Ottawa, Canada, Halogen Software provides web-based appraisal, 360-degree feedback and survey software solutions, consulting and hosting services. Halogen eAppraisal is web-based employee performance appraisal software that automates the time-consuming employee appraisal process. Halogen e360 simplifies the administration of formal feedback procedures with straightforward ease-of-use and sophisticated reporting. Halogen eSurveyor is the Read More
SOA Software
SOA Software, Inc.

software marketing  Software SOA Software, Inc. Read More
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

software marketing  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More

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