-
Abstract:
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software
brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around
this concoction of products, many of them with best- (...)
Excerpt related to
software brand:
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software
brand in 2002 emanat...
Published:
2003-07-28
-
Abstract:
Having garnered a powerful broad enterprise applications portfolio, Best Software is challenging the competition and telling
the market it will not easily be overlooked. (...)
Excerpt related to
software brand:
Having garnered a powerful broad enterprise applications portfolio, Best Software is challenging the competition and telling
the market it will no...
Published:
2002-07-29
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Abstract:
The downside, as a rule, is the painstaking integration effort yet to be devised for a number of remaining products in the
Sage’s/Best’s family and to be subsequently exerted, as there is always a large time bracket from concept to actual materialization.
Further, integration is never a simple feat. (...)
Excerpt related to
software brand:
The downside, as a rule, is the painstaking integration effort yet to be devised for a number of remaining products in the
Sage’s/Best’s family an...
Published:
2002-12-23
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Abstract:
As the small-to-medium enterprises (SME) market battle rages, Best Software seems to be taking appropriate steps to establish
itself as a more visible/audible force to be reckoned with. It does not intend to remain a tacit mid-market powerhouse any
longer. (...)
Excerpt related to
software brand:
As the small-to-medium enterprises (SME) market battle rages, Best Software seems to be taking appropriate steps to establish
itself as a more vis...
Published:
2002-12-20
-
Abstract:
With Best having already captured a lion's share of the market estimated to consist of several millions of small enterprises
or ~$14 billion in revenue opportunity, and continuing to capture new customers, the likes of MBS will likely have their work
cut out for them despite their recently unveiled sound (...)
Excerpt related to
software brand:
With Best having already captured a lion's share of the market estimated to consist of several millions of small enterprises
or ~$14 billion in re...
Published:
2003-07-26
-
Abstract:
Best Software/Sage is a company that delivers products based on savvy understanding of its customers' needs, of the competitive
forces in the market, and on constant adaptability. It is still standing on top of the hill in many SME markets, and it is
typically a much more difficult task for anyone to cap (...)
Excerpt related to
software brand:
Best Software/Sage is a company that delivers products based on savvy understanding of its customers' needs, of the competitive
forces in the mark...
Published:
2003-07-29
-
Abstract:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The
current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with
a justifiable return on investment (ROI), and SYSPRO seems to (...)
Excerpt related to
software brand:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current
market trend is t...
Published:
2003-03-15
-
Abstract:
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software
brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around
this concoction of products, many of them with best- (...)
Excerpt related to
software brand:
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software
brand in 2002 emanat...
Published:
2003-07-28
-
Abstract:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Excerpt related to
software brand:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Published:
2003-03-13
-
Abstract:
This is an analysis of the equivalent moves of two superpowers to secure the lower-end of the market, also known as the small-to-medium
enterprise (SME) market segment. One is Microsoft Business Solutions (MBS), the other is UK-based the Sage Group. (...)
Excerpt related to
software brand:
This is an analysis of the equivalent moves of two superpowers to secure the lower-end of the market, also known as the small-to-medium
enterprise...
Published:
2005-08-25
-
Abstract:
ERP vendors are making their way into the retail market by bundling, acquiring point solutions or partnering strategically
to embed retail-specific functions within their suites. Like in all other enterprise applications markets, eventually, albeit
not any time soon, the retail market too will come to a (...)
Excerpt related to
software brand:
ERP vendors are making their way into the retail market by bundling, acquiring point solutions or partnering strategically
to embed retail-specifi...
Published:
2004-09-14
-
Abstract:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal
identity. (...)
Excerpt related to
software brand:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove th...
Published:
2003-03-14
-
Abstract:
With Best having already captured a lion's share of the market estimated to consist of several millions of small enterprises
or ~$14 billion in revenue opportunity, and continuing to capture new customers, the likes of MBS will likely have their work
cut out for them despite their recently unveiled sound (...)
Excerpt related to
software brand:
With Best having already captured a lion's share of the market estimated to consist of several millions of small enterprises
or ~$14 billion in re...
Published:
2003-07-26
-
Abstract:
Although glitch-plagued software implementations are nothing new, the growing number of brand-name firms reporting big troubles
with their multimillion-dollar projects is starting to look like a Who's Who of the Fortune 500. (...)
Excerpt related to
software brand:
Although glitch-plagued software implementations are nothing new, the growing number of brand-name
firms reporting big troubles with their multimi...
Published:
1999-11-10
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Abstract:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current
XA client base, which is the must for the long-term via (...)
Excerpt related to
software brand:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives...
Published:
2001-10-08
-
Abstract:
The major quandary for Sage/Best will be whether to base the long-term strategy on leveraging ACCPAC's technologically superior
product into and overriding a unified enterprise solution, or to remain as a conglomerate of stand-alone solutions with strong
brand names. (...)
Excerpt related to
software brand:
Will Sage Group Cement Its SME Leadership with ACCPAC and Softline Acquisitions? Part Seven: Challenges. PJ Jakovljevic -
June 11 ...
Published:
2004-06-11
-
Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
software brand:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
-
Abstract:
Given Sage's revenue level is quite higher than those of Geac, MBS, SSA Global, and Lawson Software, making it an ultimate
juggernaut within the SME market per se, the time has long come for its mind share to become commensurate with its size. (...)
Excerpt related to
software brand:
... However, the Sage/Best Software brand has yet to have a universal ring,
like those Microsoft, IBM, SAP, or even Intuit for that matter have. ...
Published:
2004-06-05
-
Abstract:
The major quandary for Sage/Best will be whether to base the long-term strategy on leveraging ACCPAC's technologically superior
product into and overriding a unified enterprise solution, or to remain as a conglomerate of stand-alone solutions with strong
brand names. (...)
Excerpt related to
software brand:
... In March, Best Software, Inc., one of the leading current providers of integrated accounting,
business management, human resources (HR)/payroll and fixed asset ...
Published:
2004-06-11
-
Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
software brand:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26