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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 social media marketing


IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

social media marketing  Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » social media marketing

Social Media Today LLC


Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members.

social media marketing  Media Today LLC Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members. Read More

Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

social media marketing  is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More

Make Better Decisions with Social Media Analytics


Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience.

social media marketing  Better Decisions with Social Media Analytics Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience. Read More

Social Media and Customer Experience Feedback


Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"

social media marketing  Technologies Resources Related to Social Media and Customer Experience Feedback : Social Media (Wikipedia) Customer Experience (Wikipedia) Social Media and Customer Experience Feedback Social Media is also known as : Social Media Applications , Social Media Articles , Social Media Basics , Social Media Brands , Social Media Business , Social Media Communication , Social Media Community , Social Media Company , Social Media Consultants , Social Media Consulting , Social Media Content , Social Media Data , Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

social media marketing  hr policies,employee turnover,talent manager,human capital management,workforce planning,payroll outsourcing,human resources benefits,human resource software,human resource system,strategic hr,hr systems,human resources services,human resources software,human resources payroll,human resource consulting Read More

WebEx Social


Cisco WebEx Social is an enterprise collaboration platform that combines social networking, content creation, and real-time communication. People-centric rather than document-centric, WebEx connects people, collects collective knowledge and expertise, and facilitates access to these resources for employees.

social media marketing  Social Cisco WebEx Social is an enterprise collaboration platform that combines social networking, content creation, and real-time communication. People-centric rather than document-centric, WebEx connects people, collects collective knowledge and expertise, and facilitates access to these resources for employees. Read More

Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

social media marketing  the organization (such as social, Web, e-mail, and mobile activity). The solution creates and automatically maintains a single identity for each customer including Universal Behaviors across platforms and devices.   Universal Behavioral Marketing Silverpop provides an intuitive engagement engine that aims to help reduce the complexity of omnichannel marketing, making it easier to personalize the customer experience no matter where the customer sits on their brand journey. Behavioral lead scoring and Read More

Social Media and the Future of Business


The buzz is that social media can be used to benefit business. So what are the social media platforms (SMPs) that are economically relevant to a business organization? How can they be used and leveraged? And why are they valued? This research paper answers these questions and more, concluding that a social media platform can be economically valuable to an organization only if it generates information that either improves the reliability of existing information or is new information. Learn more. Download now.

social media marketing  The buzz is that social media can be used to benefit business. So what are the social media platforms (SMPs) that are economically relevant to a business organization? How can they be used and leveraged? And why are they valued? This research paper answers these questions and more, concluding that a social media platform can be economically valuable to an organization only if it generates information that either improves the reliability of existing information or is new information. Learn more. Download Read More

Publishing and Media


New communication technologies and changing audience behaviors are reshaping the publishing and media industry. The decline of traditional media (e.g., books, newspapers, radio, and television) and the prosperity of new media (i.e., a variety of Web-based and digitized communication) are forcing companies in this industry not only to achieve operational excellence in their current business areas, but also to use information and communication technologies (ICT) in prompt response to new business opportunities.

social media marketing  and Media New communication technologies and changing audience behaviors are reshaping the publishing and media industry. The decline of traditional media (e.g., books, newspapers, radio, and television) and the prosperity of new media (i.e., a variety of Web-based and digitized communication) are forcing companies in this industry not only to achieve operational excellence in their current business areas, but also to use information and communication technologies (ICT) in prompt response to new Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

social media marketing  business intelligence, BI, predictive analytics, performance management, marketing, analytics, personalization, marketing, customer data, customer analytics Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

social media marketing  responsys,marketing,mail marketing,Online Marketing,Responsys Jumpstart,permission marketing engine,Responsys products,Responsys Insight,Responsys Interact products,e-mail marketing campaigns,Jumpstart product,verification e-mail.,e-commerce functions,marketing email,marketing advertising Read More

Networld Media Group


Networld Media Group provides news and information for various industries. Networld’s publications include DigitalSignageToday and RetailCustomerExperience.

social media marketing  Media Group Networld Media Group provides news and information for various industries. Networld’s publications include DigitalSignageToday and RetailCustomerExperience. Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

social media marketing  product information management,PIM,business to business,B2B,product marketing,positioning,positioning process,positioning strategy,rationale document,product knowledge,supporting benefit statements,message strategy,messaging Read More

Health Care and Social Work


One of the paradoxes of the health care and social work industry is that even though information and knowledge are essential for its success, practitioners are quite reluctant when it comes to using information technology and business software that can help them manage information. One of the reasons for this may be that older members of the medical profession may find using information technologies more challenging than younger doctors, nurses, or social workers. Also, decision makers in health care and social work organizations are concerned about the security of the confidential information gathered about patients.

social media marketing  Care and Social Work One of the paradoxes of the health care and social work industry is that even though information and knowledge are essential for its success, practitioners are quite reluctant when it comes to using information technology and business software that can help them manage information. One of the reasons for this may be that older members of the medical profession may find using information technologies more challenging than younger doctors, nurses, or social workers. Also, decision Read More