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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 social media marketing company


Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

social media marketing company  Online marketing, Online marketing company, SEO, search engine optimization, search engine marketing, keyword marketing analysis, email marketing, search engine marketing, social media marketing, online marketing tips, Business.com

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Social Media and Customer Experience Feedback


Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"

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5 Ways to Effectively use Social Media to Conduct Your Job Search


In Using Social Media Tools for Recruiting Talent, I discussed how more and more businesses today are using social media tools for attracting and finding the right person to fill a position. This current post will focus on the job seeker. It’s no secret that the last few years has seen unemployment rates rise well above the norm. In fact, recent numbers show that—while things are slowly getting

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Can a Virtual Vuvuzela Help Make Your Voice Heard in the Social Media Universe?


It’s a really noisy world we’re living in, and the social media universe is no exception. Even with the tightest security settings and minimal online presence/popularity, you are still subject to advertising, invites, recommendations, requests, etc., most of which are not very useful to you. And things will only get worse: Twitter will start selling followers, Facebook launched Facebook

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Using Social Media Tools for Recruiting Talent


Boy, we have come a long way in the search for talent. Long gone are the days where company’s would place an advertisement in the classified ad section of their local newspaper’s and wait for the perfect candidate to call and request an interview—although some organizations today feel this is still a very effective recruiting method and often use it in conjunction with other channels. Today, it

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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Demet's Candy Company




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Social ERP Emerges—A Deep Dive into Deltek Kona


In two previous posts on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software capabilities are transforming the way people work and gave an overview of how the ERP vendors are bringing the social facilities to their products. In this report, Ted takes a deeper dive into Deltek’s Kona enterprise social collaboration tool. Download the report and get the details.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

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