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Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

social media marketing campaigns  is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » social media marketing campaigns


King Fish Media
King Fish Media creates marketing programs. The company@s work includes content development, publishing, social media campaigns, marketing research, webcasting,

social media marketing campaigns  includes content development, publishing, social media campaigns, marketing research, webcasting, and corporate events. Read More...
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

social media marketing campaigns  the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation Read More...
Using Social Media Tools for Recruiting Talent
Boy, we have come a long way in the search for talent. Long gone are the days where company’s would place an advertisement in the classified ad section of their

social media marketing campaigns  Social Media Tools for Recruiting Talent Boy, we have come a long way in the search for talent. Long gone are the days where company’s would place an advertisement in the classified ad section of their local newspaper’s and wait for the perfect candidate to call and request an interview—although some organizations today feel this is still a very effective recruiting method and often use it in conjunction with other channels. Today, it’s more about what I like to call “cyber Read More...
Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

social media marketing campaigns  include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor revenue objectives and key performance indicators (KPIs) across each stage of the revenue cycle. I would be interested to know how Infor plans to manage Inforce and Epiphany (its other CRM solution) in parallel. Read More...
How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they

social media marketing campaigns   Read More...
ITL Media
ITL Media uses artificial intelligence to respond to, measure, and speed up conversations on social media. Itweetlive is a system to help brands talk with more

social media marketing campaigns  speed up conversations on social media. Itweetlive is a system to help brands talk with more people on Twitter faster, and in a measurable and personal way. With more than 10,000 businesses using it to speed up and AB test their conversations on Twitter, ITL Media continues to grow and partner with market leaders. Read More...
Attensity Social Analytics Suite
Attensity’s suite of social analytics and engagement applications is built on Attensity's text analytics platform and offers organizations the key

social media marketing campaigns  Social Analytics Suite Attensity’s suite of social analytics and engagement applications is built on Attensity's text analytics platform and offers organizations the key capabilities they need to leverage customer conversations as a business asset. Read More...
Social ERP Emerges—A Deep Dive into Deltek Kona
In two previous posts on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software

social media marketing campaigns  on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software capabilities are transforming the way people work and gave an overview of how the ERP vendors are bringing the social facilities to their products. In this report, Ted takes a deeper dive into Deltek’s Kona enterprise social collaboration tool. Download the report and get the details. Read More...
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

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Social Networking in the Business World: A Strategic Approach
Is a total ban on workplace social networking a good idea? Companies should take more calculating points of view and look at how to turn the negative effects of

social media marketing campaigns  total ban on workplace social networking a good idea? Companies should take more calculating points of view and look at how to turn the negative effects of social networking into positive effects. Employers can manage employee social networking to maximize the positives. The strategy combines employee education, well-thought-out acceptable use policies (AUPs), and—critically—effective Web filtering technology. Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

social media marketing campaigns   Read More...
Blue Tent Marketing


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Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

social media marketing campaigns   Read More...

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