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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 social media marketing campaigns


IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

social media marketing campaigns  Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » social media marketing campaigns

Using Social Media Tools for Recruiting Talent


Boy, we have come a long way in the search for talent. Long gone are the days where company’s would place an advertisement in the classified ad section of their local newspaper’s and wait for the perfect candidate to call and request an interview—although some organizations today feel this is still a very effective recruiting method and often use it in conjunction with other channels. Today, it

social media marketing campaigns  Social Media Tools for Recruiting Talent Boy, we have come a long way in the search for talent. Long gone are the days where company’s would place an advertisement in the classified ad section of their local newspaper’s and wait for the perfect candidate to call and request an interview—although some organizations today feel this is still a very effective recruiting method and often use it in conjunction with other channels. Today, it’s more about what I like to call “cyber Read More

Social CRM is Dead, Long Live Social Media Flavored CRM


Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare” (definition taken from The Free Dictionary). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it. In this blog post, I will explain why

social media marketing campaigns  is Dead, Long Live Social Media Flavored CRM Customer relationship management (CRM) is not and cannot really be social, since social means “ of, relating to, or occupied with matters affecting human welfare ” (definition taken from The Free Dictionary ). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it. In this blog post, I will explain why CRM is not social and why social CRM (SCRM) is nothing more Read More

Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

social media marketing campaigns  is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More

King Fish Media


King Fish Media creates marketing programs. The company’s work includes content development, publishing, social media campaigns, marketing research, webcasting, and corporate events.

social media marketing campaigns  includes content development, publishing, social media campaigns, marketing research, webcasting, and corporate events. Read More

How to Capitalize on Social Networking Sites


Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience. Social networks can help you gain customer input on product and service development—and, of course, to reinforce brand messaging. Learn the four steps you can take to improve your customer experience by integrating online, off-line, and branding efforts via social networking.

social media marketing campaigns  to Capitalize on Social Networking Sites Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience. Social networks can help you gain customer input on product and service development—and, of course, to reinforce brand messaging. Learn the four steps you can take to improve your customer experience by integrating online, off-line, and branding efforts via social networking. Read More

WebEx Social


Cisco WebEx Social is an enterprise collaboration platform that combines social networking, content creation, and real-time communication. People-centric rather than document-centric, WebEx connects people, collects collective knowledge and expertise, and facilitates access to these resources for employees.

social media marketing campaigns  Social Cisco WebEx Social is an enterprise collaboration platform that combines social networking, content creation, and real-time communication. People-centric rather than document-centric, WebEx connects people, collects collective knowledge and expertise, and facilitates access to these resources for employees. Read More

A Business Case for Managing the Marketing Content Supply Chain


In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

social media marketing campaigns   Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

social media marketing campaigns  the Social Data Flood into Solid Marketing Decisions Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

social media marketing campaigns  business-to business,B2B,positioning,marketing,marketing message,business process,feedback loop,message strategy,return on investment,ROI Read More

Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

social media marketing campaigns  SAP,crm,online customer relationship management,customer relationship management services,customer relationship management application,customer relationship management model,define customer relationship management,providing customer relationship management,presentation on customer relationship management,customer service,marketing management,microsoft customer relationship management,customer management,microsoft dynamics crm,microsoft crm Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

social media marketing campaigns  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

Why Life Sciences Companies Should Engage on Social Media


While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence in a highly regulated environment. In view of recent Food and Drug Administration (FDA) guidelines on the responsibilities of life sciences companies monitoring social media, this paper intends to assist life sciences companies in determining the scope and potential impact of creating a social media engagement program.

social media marketing campaigns  Companies Should Engage on Social Media While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence in a highly regulated environment. In view of recent Food and Drug Administration (FDA) guidelines on the responsibilities of life sciences companies monitoring social media, this paper intends to assist life sciences companies in determining the scope and potential impact of creating a social media Read More

Three Ways to Improve Employee Engagement and Productivity with Social Business Media


The surge in social media use and younger people moving into positions once held by baby boomers are transforming today’s workplace, creating both challenges and opportunities for companies trying to keep employees happy and businesses healthy. This white paper looks at the benefits for employee engagement and productivity that come with social media for business use.

social media marketing campaigns  Media The surge in social media use and younger people moving into positions once held by baby boomers are transforming today’s workplace, creating both challenges and opportunities for companies trying to keep employees happy and businesses healthy. This white paper looks at the benefits for employee engagement and productivity that come with social media for business use. Read More

Case Study: Deluxe Media Services


Deluxe Media Services supplies the world’s best-known film, music, and games companies with solutions for manufacturing and distributing packaged media. But in each country where Deluxe has operations, it was using a different electronic data interchange (EDI) provider and value-added network to exchange critical business documents. Learn about the problems this caused, and the EDI solution Deluxe chose to solve them.

social media marketing campaigns  Study: Deluxe Media Services Deluxe Media Services supplies the world’s best-known film, music, and games companies with solutions for manufacturing and distributing packaged media. But in each country where Deluxe has operations, it was using a different electronic data interchange (EDI) provider and value-added network to exchange critical business documents. Learn about the problems this caused, and the EDI solution Deluxe chose to solve them. Read More