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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 social media marketing campaigns


IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

social media marketing campaigns  Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » social media marketing campaigns

Using Social Media Tools for Recruiting Talent


Boy, we have come a long way in the search for talent. Long gone are the days where company’s would place an advertisement in the classified ad section of their local newspaper’s and wait for the perfect candidate to call and request an interview—although some organizations today feel this is still a very effective recruiting method and often use it in conjunction with other channels. Today, it

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Social CRM is Dead, Long Live Social Media Flavored CRM


Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare” (definition taken from The Free Dictionary). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it. In this blog post, I will explain why

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Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

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King Fish Media


King Fish Media creates marketing programs. The company’s work includes content development, publishing, social media campaigns, marketing research, webcasting, and corporate events.

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How to Capitalize on Social Networking Sites


Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience. Social networks can help you gain customer input on product and service development—and, of course, to reinforce brand messaging. Learn the four steps you can take to improve your customer experience by integrating online, off-line, and branding efforts via social networking.

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WebEx Social


Cisco WebEx Social is an enterprise collaboration platform that combines social networking, content creation, and real-time communication. People-centric rather than document-centric, WebEx connects people, collects collective knowledge and expertise, and facilitates access to these resources for employees.

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A Business Case for Managing the Marketing Content Supply Chain


In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

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