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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
 

 social media marketing campaign


IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

social media marketing campaign  Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating

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Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea... Get this template

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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...

Documents related to » social media marketing campaign

Enterprise Applications Vendors Going Viral and Social: Another Take


It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least in the realm of business-to-consumers (B2C) commerce. According to Forrester, 63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way. As consumers and

social media marketing campaign  the mark to say that  social media ,  user-generated content (UGC) , and online collaboration all hit the mainstream in 2009, at least in the realm of  business-to-consumers (B2C)  commerce. According to Forrester ,  63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way . As consumers and individuals, most of us have been effectively using Facebook, Twitter, Yelp, Flickr, YouTube , and LinkedIn for various personal and Read More

How to (Ab)Use Your Employees as a Social Platform


Last month I came across Julie Bort's article Your Company Might Think It Can Control Your Facebook Account Soon, which depicted current social guidance efforts by a few large brands such as Pepsi, Dell, Gap, and Intel. She brought up the interesting point that Pepsi is mulling over the idea of engaging its employees—i.e., its most treasured resource—in extracurricular activities. And this is

social media marketing campaign  today. What Is Employee Social Media Marketing? Social media marketing has caught on like brushfire with brand owners and retailers alike as the new “in” to their customers' pockets. It has required that they adapt all their marketing know-how to this highly dynamic customer-facing medium which feels so akin to Ancient Rome's Colosseum, with brand owners currying the favor of the mob (AKA their customers) and risking the ruthless “thumbs down” judgement. And businesses are finally beginning to Read More

Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

social media marketing campaign  is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More

Can a Virtual Vuvuzela Help Make Your Voice Heard in the Social Media Universe?


It’s a really noisy world we’re living in, and the social media universe is no exception. Even with the tightest security settings and minimal online presence/popularity, you are still subject to advertising, invites, recommendations, requests, etc., most of which are not very useful to you. And things will only get worse: Twitter will start selling followers, Facebook launched Facebook

social media marketing campaign  Voice Heard in the Social Media Universe? It’s a really noisy world we’re living in, and the social media universe is no exception. Even with the tightest security settings and minimal online presence/popularity, you are still subject to advertising, invites, recommendations, requests, etc., most of which are not very useful to you. And things will only get worse: Twitter will start selling followers , Facebook launched Facebook Marketing Solutions to help brands and companies promote their products Read More

SayOne Media


SayOne Media focuses on manufacturing and corporate governance. Its publications include The Manufacturer and the Lean Management Journal.

social media marketing campaign  Media SayOne Media focuses on manufacturing and corporate governance. Its publications include The Manufacturer and the Lean Management Journal. Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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Social CRM: Key Strategies and Must-have Features


Social CRM has become one of the biggest growth areas in CRM for companies trying to develop a greater understanding of their customers. Social CRM is no longer a “nice to have.” It is an essential component of a CRM solution that helps organizations understand what customers really think, by interacting with them directly and getting involved in the conversation about their own organization. Know the key aspects of social CRM.

social media marketing campaign  Strategies and Must-have Features Social CRM has become one of the biggest growth areas in CRM for companies trying to develop a greater understanding of their customers. Social CRM is no longer a “nice to have.” It is an essential component of a CRM solution that helps organizations understand what customers really think, by interacting with them directly and getting involved in the conversation about their own organization. Know the key aspects of social CRM. Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

social media marketing campaign  business intelligence, BI, predictive analytics, performance management, marketing, analytics, personalization, marketing, customer data, customer analytics Read More

Networld Media Group


Networld Media Group provides news and information for various industries. Networld’s publications include DigitalSignageToday and RetailCustomerExperience.

social media marketing campaign  Media Group Networld Media Group provides news and information for various industries. Networld’s publications include DigitalSignageToday and RetailCustomerExperience. Read More

Technology Sales Leads (TSL Marketing)




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Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

social media marketing campaign  include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor revenue objectives and key performance indicators (KPIs) across each stage of the revenue cycle. I would be interested to know how Infor plans to manage Inforce and Epiphany (its other CRM solution) in parallel. Read More

Zoho Joins the Social “Chatter”


The market for collaborative social networking software is getting ever hotly contested. Not long after Moxie Software announced its free Collaboration Spaces offering, Zoho, a provider of online productivity, collaboration, and business applications for businesses of all sizes, also decided to challenge the establishment of Jive Software, Microsoft Yammer, Salesforce Chatter, IBM Connections, and

social media marketing campaign  Joins the Social “Chatter” The market for collaborative social networking software is getting ever hotly contested. Not long after  Moxie Software announced its free Collaboration Spaces offering , Zoho , a provider of online productivity, collaboration, and business applications for businesses of all sizes, also decided to challenge the establishment of Jive Software, Microsoft Yammer, Salesforce Chatter, IBM Connections , and other prominent social software providers. Zoho recently  announced Read More