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Enterprise Marketing Management (EMM)
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Documents related to » social media and marketing


IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

social media and marketing  Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating Read More
Turn the Social Data Flood into Solid Marketing Decisions
Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

social media and marketing  the Social Data Flood into Solid Marketing Decisions Read More
Make Better Decisions with Social Media Analytics
Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal

social media and marketing  Better Decisions with Social Media Analytics Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience. Read More
Social Media Today LLC
Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community@s content is

social media and marketing  Media Today LLC Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members. Read More
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

social media and marketing  is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More
A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of

social media and marketing  product information management,PIM,business to business,B2B,product marketing,positioning,positioning process,positioning strategy,rationale document,product knowledge,supporting benefit statements,message strategy,messaging Read More
Facebook Eyeing Enterprise Social Networking
The Financial Times reports that Facebook is secretly developing a social Web site for the enterprise called

social media and marketing  Eyeing Enterprise Social Networking Facebook is secretly developing a new business-oriented social Web site called Facebook at Work that will allow users to keep their personal profile separate from their professional profile reported the Financial Times. The new site will look very much like the “personal” Facebook, with a newsfeed and groups, and will allow users to chat with colleagues, connect with professional contacts, and collaborate over documents and processes.   Facebook''s new Read More
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

social media and marketing  ADAPTe,ResponseLogic,expert systems technology,e-commerce company,traditional direct marketing,direct marketing best practices,collaborative filtering technologies,ResponseLogic inference engine,direct marketing databases,Internet Marketing Solutions Read More
Source Media
Source Media produces content for the financial and technology industries, including analysis and news. Its sites include American Banker and Accounting Today.

social media and marketing  Media Source Media produces content for the financial and technology industries, including analysis and news. Its sites include American Banker and Accounting Today. Read More
Case Study: Deluxe Media Services
Deluxe Media Services supplies the world’s best-known film, music, and games companies with solutions for manufacturing and distributing packaged media. But in

social media and marketing  Study: Deluxe Media Services Deluxe Media Services supplies the world’s best-known film, music, and games companies with solutions for manufacturing and distributing packaged media. But in each country where Deluxe has operations, it was using a different electronic data interchange (EDI) provider and value-added network to exchange critical business documents. Learn about the problems this caused, and the EDI solution Deluxe chose to solve them. Read More
Social ERP Emerges—A Deep Dive into Deltek Kona
In two previous posts on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software

social media and marketing  on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software capabilities are transforming the way people work and gave an overview of how the ERP vendors are bringing the social facilities to their products. In this report, Ted takes a deeper dive into Deltek’s Kona enterprise social collaboration tool. Download the report and get the details. Read More
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

social media and marketing   Read More
Adventive Marketing, Inc.


social media and marketing   Read More
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

social media and marketing  industry watch, erp, distribution, vai, s2k, mobile, cloud, Non-Foods Marketing, inventory management Read More

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