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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 social media and marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » social media and marketing

IBM Social Analytics: The Science behind Social Media Marketing


Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

social media and marketing  Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating Read More

Social Media Today LLC


Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members.

social media and marketing  Media Today LLC Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members. Read More

Social Media as a Customer Support Channel: Best Practices


So far, most enterprises have only addressed the opportunities for using social media in marketing. They have adapted their marketing strategies to benefit from the new revenue and branding opportunities provided by social media.

But in order to create a cohesive customer experience strategy and connect data across departments, enterprises need to include social media response in their customer service function. Agents should be empowered to handle interactions in social media, and to escalate to other channels where necessary.

social media and marketing  the opportunities for using social media in marketing. They have adapted their marketing strategies to benefit from the new revenue and branding opportunities provided by social media. But in order to create a cohesive customer experience strategy and connect data across departments, enterprises need to include social media response in their customer service function. Agents should be empowered to handle interactions in social media, and to escalate to other channels where necessary. Read More

Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

social media and marketing  is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More

Social Media and Customer Experience Feedback


Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"

social media and marketing  Technologies Resources Related to Social Media and Customer Experience Feedback : Social Media (Wikipedia) Customer Experience (Wikipedia) Social Media and Customer Experience Feedback Social Media is also known as : Social Media Applications , Social Media Articles , Social Media Basics , Social Media Brands , Social Media Business , Social Media Communication , Social Media Community , Social Media Company , Social Media Consultants , Social Media Consulting , Social Media Content , Social Media Data , Read More

Advantage Business Media


Advantage Business Media helps innovators at science, design engineering, and manufacturing companies discover and procure new technologies that give them a competitive advantage through its digital media offerings, magazines, and conferences. Advantage Business Media publishes Manufacturing Business Technology, a resource for decision makers in operations, information technology, automation, and the supply chain within manufacturing industries.

social media and marketing  Business Media Advantage Business Media helps innovators at science, design engineering, and manufacturing companies discover and procure new technologies that give them a competitive advantage through its digital media offerings, magazines, and conferences. Advantage Business Media publishes Manufacturing Business Technology, a resource for decision makers in operations, information technology, automation, and the supply chain within manufacturing industries. Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

social media and marketing  time. Personalized messages on social channels like Facebook give marketers the ability to target consumers based on the information they share through direct marketing.   Marketing automation software has the promise of delivering more qualified leads and driving growth. As cloud software is (at least initially) cheaper than traditional on-premise software, particularly in terms of the internal information technology (IT) department cost, it might make sense to somewhat reduce the IT budget and give it Read More

Social ERP Emerges—A Deep Dive into Deltek Kona


In two previous posts on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software capabilities are transforming the way people work and gave an overview of how the ERP vendors are bringing the social facilities to their products. In this report, Ted takes a deeper dive into Deltek’s Kona enterprise social collaboration tool. Download the report and get the details.

social media and marketing  on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software capabilities are transforming the way people work and gave an overview of how the ERP vendors are bringing the social facilities to their products. In this report, Ted takes a deeper dive into Deltek’s Kona enterprise social collaboration tool. Download the report and get the details. Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

social media and marketing  customer intelligence platform, campaign management, campaign management infrastructure, marketing analytics, multichannel measurement, analytics technology, multichannel campaign management Read More

WebEx Social


Cisco WebEx Social is an enterprise collaboration platform that combines social networking, content creation, and real-time communication. People-centric rather than document-centric, WebEx connects people, collects collective knowledge and expertise, and facilitates access to these resources for employees.

social media and marketing  Social Cisco WebEx Social is an enterprise collaboration platform that combines social networking, content creation, and real-time communication. People-centric rather than document-centric, WebEx connects people, collects collective knowledge and expertise, and facilitates access to these resources for employees. Read More

Unisphere Media


Unisphere Media produces print magazines and conducts market research, independently and on a contract basis. It has completed studies in topics like business intelligence, database security, storage, and cloud computing.

social media and marketing  Media Unisphere Media produces print magazines and conducts market research, independently and on a contract basis. It has completed studies in topics like business intelligence, database security, storage, and cloud computing. Read More

Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

social media and marketing  diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Source Media


Source Media produces content for the financial and technology industries, including analysis and news. Its sites include American Banker and Accounting Today.

social media and marketing  Media Source Media produces content for the financial and technology industries, including analysis and news. Its sites include American Banker and Accounting Today. Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

social media and marketing   Read More