X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 social media and marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » social media and marketing

IBM Social Analytics: The Science behind Social Media Marketing


Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

social media and marketing  Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating Read More

Social Media Today LLC


Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members.

social media and marketing  Media Today LLC Social Media Today is an online community for professionals in public relations, marketing, advertising, and other fields. The community’s content is contributed by members. Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

social media and marketing  the Social Data Flood into Solid Marketing Decisions Read More

Make Better Decisions with Social Media Analytics


Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience.

social media and marketing  Better Decisions with Social Media Analytics Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience. Read More

Social Media for Lead Generation


Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels.

social media and marketing  for Lead Generation Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More

Social Media Kit


From small business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you decide where it fits in your online strategy? This white paper aims to offer users a social media “kit” which can help answer these questions.

social media and marketing  business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you decide where it fits in your online strategy? This white paper aims to offer users a social media “kit” which can help answer these questions. Read More

Networld Media Group


Networld Media Group provides news and information for various industries. Networld’s publications include DigitalSignageToday and RetailCustomerExperience.

social media and marketing  Media Group Networld Media Group provides news and information for various industries. Networld’s publications include DigitalSignageToday and RetailCustomerExperience. Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

social media and marketing  be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to organize and deliver social ad campaigns. Social workflow and automation uses analytics to filter and organize the large mass of Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

social media and marketing  product information management,PIM,business to business,B2B,product marketing,positioning,positioning process,positioning strategy,rationale document,product knowledge,supporting benefit statements,message strategy,messaging Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

social media and marketing  marketing collateral,marketing plan,marketing campaign,marketing brochure,e-mail campaign,e-books,electronic delivery mechanisms,CD-based marketing,CBM,process manufacturing,discrete manufacturing,scalability,software functions and features,information technology,IT Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

social media and marketing   Read More

Social Customer Suite


Lithium’s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers.  

social media and marketing  Customer Suite Lithium’s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers. Read More

2013 TEC Market Report: Social Business Platforms


What do you get when social networking and business collide? According to CRM analyst Raluca Druta, you get an explosion of new ways to collaborate and innovate. Emerging social technology tools are inspiring software vendors to design social business platforms that are changing the way companies manage employees, develop products, and interact with customers. Download this report for an overview of the business need for social business platforms and a look at several software vendors who are innovating in this space.

social media and marketing  TEC Market Report: Social Business Platforms What do you get when social networking and business collide? According to CRM analyst Raluca Druta, you get an explosion of new ways to collaborate and innovate. Emerging social technology tools are inspiring software vendors to design social business platforms that are changing the way companies manage employees, develop products, and interact with customers. Download this report for an overview of the business need for social business platforms and a look Read More

Publishing and Media


New communication technologies and changing audience behaviors are reshaping the publishing and media industry. The decline of traditional media (e.g., books, newspapers, radio, and television) and the prosperity of new media (i.e., a variety of Web-based and digitized communication) are forcing companies in this industry not only to achieve operational excellence in their current business areas, but also to use information and communication technologies (ICT) in prompt response to new business opportunities.

social media and marketing  and Media New communication technologies and changing audience behaviors are reshaping the publishing and media industry. The decline of traditional media (e.g., books, newspapers, radio, and television) and the prosperity of new media (i.e., a variety of Web-based and digitized communication) are forcing companies in this industry not only to achieve operational excellence in their current business areas, but also to use information and communication technologies (ICT) in prompt response to new Read More