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Documents related to » social media and marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

SOCIAL MEDIA AND MARKETING: SAP, marketing management, management marketing, management courses, customer relationship management, brand management, campaign management, marketing and management, marketing management software, sales marketing management, marketing sales management, syllabus management, marketing management jobs, management courses online, business marketing management, marketing business management, email marketing management, assignment management, strategic brand management, business management course, strategic marketing management, marketing project management, marketing management project, customer .
9/1/2010 3:24:00 PM

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

SOCIAL MEDIA AND MARKETING: ADAPTe, ResponseLogic, expert systems technology , e-commerce company, traditional direct marketing, direct marketing best practices, collaborative filtering technologies, ResponseLogic inference engine, direct marketing databases , Internet Marketing Solutions .
5/15/2000

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

SOCIAL MEDIA AND MARKETING: Amdocs, customer relationship management, CRM, call center, operations software, communications service provider, business process outsourcing, customer life cycle.
8/3/2005

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

SOCIAL MEDIA AND MARKETING: marketing survival guide, marketing, survival, guide, survival guide, marketing guide, marketing survival..
7/1/2009

Witty and viral marketing of enterprise applications? » The TEC Blog
attempts in touting corporate social responsibility (CSR)? and a witty marketing spot on YouTube have been noted (even acknowledged by the competition), albeit with mixed […] Agresso Bucks the Slump (and Fights the “ERP Madness”) – Part 2 » The TEC Blog on 7 February, 2009 at 3:15 pm # […] year ago I analyzed Lawson Software’s similar viral video ad attempt.? Lawson had the right idea to go for humor and counter-positioning against the ERP giants, but the […] * Name: * E-mail (private) :

SOCIAL MEDIA AND MARKETING: ERP, ibm, intentia movex, Lawson M3, Lawson S3, Lawson Software, microsoft, Oracle, Oracle JD Edwards, SAP, SAP Business One, viral marketing, YouTube, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
13-11-2007

Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

SOCIAL MEDIA AND MARKETING: SAP, crm, online customer relationship management, customer relationship management services, customer relationship management application, customer relationship management model, define customer relationship management, providing customer relationship management, presentation on customer relationship management, customer service, marketing management, microsoft customer relationship management, customer management, microsoft dynamics crm, microsoft crm, customer relationship management software, customer relationship, customer management software, relationship management, customer .
9/2/2010 1:50:00 PM

Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

SOCIAL MEDIA AND MARKETING:
3/3/2009 4:15:00 PM

Positioning Makes Your Marketing Budget Go Further—and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

SOCIAL MEDIA AND MARKETING: business-to business, B2B, positioning, marketing, marketing message, business process, feedback loop, message strategy, return on investment, ROI.
12/2/2005

Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing.

SOCIAL MEDIA AND MARKETING:
1/31/2003

BPM and SOA
As businesses move away from buying applications to buying the means of facilitating business processes, a different approach to technology assets is required. Service-oriented architecture (SOA) will enable organizations to run business from a process point of view. Tooling must therefore allow existing investments to be used within the SOA environment, enabling business processes to be easily and effectively modeled.

SOCIAL MEDIA AND MARKETING:
1/1/2000 12:00:00 AM

6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

SOCIAL MEDIA AND MARKETING: success factors best run marketing organization, success, factors, best, run, marketing, organization, factors best run marketing organization, success best run marketing organization, success factors run marketing organization, success factors best marketing organization..
7/14/2009


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