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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » social media and marketing


IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

social media and marketing  Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating Read More
Make Better Decisions with Social Media Analytics
Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal

social media and marketing  Better Decisions with Social Media Analytics Learn how IBM Social Media Analytics can help you improve marketing, customer service, product development, and human resources, with a deeper, more personal understanding of your target audience. Read More
Turn the Social Data Flood into Solid Marketing Decisions
Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

social media and marketing  the Social Data Flood into Solid Marketing Decisions Read More
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

social media and marketing  is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More
Social Media for Lead Generation
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and

social media and marketing  for Lead Generation Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More
Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

social media and marketing  sales and marketing software evaluation,compare sales marketing solutions,select sales marketing software,sales marketing systems comparisons,evaluation solutions for marketers,business management,product service sale,product standard,product lifecycle,plm system comparisonsbusiness intelligence,evaluation business performance management solutions,sales force automation,sfa software selectionenterprise marketing management,crm,crm selection,merchandising systems selection,mrm solution comparisons,strategies. Read More
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

social media and marketing  diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More
Facebook Eyeing Enterprise Social Networking
The Financial Times reports that Facebook is secretly developing a social Web site for the enterprise called

social media and marketing  Eyeing Enterprise Social Networking Facebook is secretly developing a new business-oriented social Web site called Facebook at Work that will allow users to keep their personal profile separate from their professional profile reported the Financial Times. The new site will look very much like the “personal” Facebook, with a newsfeed and groups, and will allow users to chat with colleagues, connect with professional contacts, and collaborate over documents and processes.   Facebook''s new Read More
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

social media and marketing   Read More
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message

social media and marketing  business-to business,B2B,positioning,marketing,marketing message,business process,feedback loop,message strategy,return on investment,ROI Read More
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

social media and marketing  time. Personalized messages on social channels like Facebook give marketers the ability to target consumers based on the information they share through direct marketing.   Marketing automation software has the promise of delivering more qualified leads and driving growth. As cloud software is (at least initially) cheaper than traditional on-premise software, particularly in terms of the internal information technology (IT) department cost, it might make sense to somewhat reduce the IT budget and give it Read More
Microsoft Dynamics CRM 2015 Unifies Sales and Marketing
Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and

social media and marketing  Marketing , and Microsoft Social Listening services. These updates will be generally available in the fourth quarter of 2014 and will introduce significant new capabilities to help sellers and marketers more effectively collaborate and gain insights to deliver a more personalized experience to their customers.   The new capabilities enable new connections between sales and marketing and help these two groups better collaborate. The new sales collaboration panel, for example, enables sales people to gain Read More
Five Keys to Marketing Analytics Excellence
Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and

social media and marketing  customer intelligence platform, campaign management, campaign management infrastructure, marketing analytics, multichannel measurement, analytics technology, multichannel campaign management Read More
The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on

social media and marketing   Read More

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