-
Abstract:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors
(ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy,
providing stronger opportunities for partners to align (...)
Excerpt related to
small business marketing strategy:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV)
and value-added res...
Published:
2005-08-24
-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
small business marketing strategy:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
Leading supply chain execution (SCE) vendor, Manhattan Associates has recently announced its acquisition of Evant, a supply
chain planning (SCP) company. Adjusting to a different type of supply chain application, gaining profitability, and maintaining
high levels of customer care are some challenges faci (...)
Excerpt related to
small business marketing strategy:
Leading supply chain execution (SCE) vendor, Manhattan Associates has recently announced its acquisition of Evant, a supply
chain planning (SCP) c...
Published:
2005-09-01
-
Abstract:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002, Best Software
recently organized its first annual Insights 2003 conference and briefed its partners on the actual steps of executing its
strategy to prop itself up against the inevitable fac (...)
Excerpt related to
small business marketing strategy:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002,
Best Software recently organize...
Published:
2003-07-24
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
small business marketing strategy:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
Mid-market and the SMB segment are the next frontiers and a promised land for all the enterprise vendors, small and large
alike.Still, the willingness of smaller IT departments to go for more sophisticated technology beyond the all-too-common dispersed
islands of information on Excel spreadsheets, Access (...)
Excerpt related to
small business marketing strategy:
Mid-market and the SMB segment are the next frontiers and a promised land for all the enterprise vendors, small and large
alike.Still, the willing...
Published:
2003-06-07
-
Abstract:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors
(ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy,
providing stronger opportunities for partners to align (...)
Excerpt related to
small business marketing strategy:
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV)
and value-added res...
Published:
2005-08-24
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
small business marketing strategy:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
While most of its applications co-opetitors have been licking their wounds and dreading another financial quarterly report,
cash amassed Microsoft has recently shown a flair for aptly devising and executing a strategy for its Microsoft Business Solutions
(MBS) division portfolio, to its partners and cust (...)
Excerpt related to
small business marketing strategy:
While most of its applications co-opetitors have been licking their wounds and dreading another financial quarterly report,
cash amassed Microsoft...
Published:
2002-11-01
-
Abstract:
Having garnered cash amounting to the GDPs of many developed countries, software giant Microsoft has treated itself with
another 'billion plus' acquisition of its long-term partner and recent competitor, Navision, a business application provider
for the mid-market. Will this move fill the gaps of earlier (...)
Excerpt related to
small business marketing strategy:
Having garnered cash amounting to the GDPs of many developed countries, software giant Microsoft has treated itself with another
'billion plus' ac...
Published:
2002-05-14
-
Abstract:
In July, Geac Computer Corporation Limited, the largest Canadian business applications software vendor and an aspirant for
a leading ERP vendor position, announced its financial results for fiscal 2000. Earlier, on June 26, Geac solidified its enterprise
systems presence in North America by consolidating (...)
Excerpt related to
small business marketing strategy:
In July, Geac Computer Corporation Limited, the largest Canadian business applications software vendor and an aspirant for
a leading ERP vendor po...
Published:
2000-08-09
-
Abstract:
Despite the plausible product roadmap, any organization evaluating MBS products should keep itself informed, and consider
existing functionality only. MBS, at this stage, will likely not appeal to companies that need more complex CRM capabilities
or must manage customer relationships through diverse li (...)
Excerpt related to
small business marketing strategy:
Despite the plausible product roadmap, any organization evaluating MBS products should keep itself informed, and consider
existing functionality o...
Published:
2002-11-06
-
Abstract:
As the battle for the mid-market intensifies, each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises.
While PeopleSoft is refining its fixed-price & time proposition to the upper-end of the mid-market, SAP is trying a twofold
strategy of promulgating its mySAP All-in-One simil (...)
Excerpt related to
small business marketing strategy:
As the battle for the mid-market intensifies, each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises.
While PeopleSoft...
Published:
2003-06-06
-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
small business marketing strategy:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
-
Abstract:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the
form of graphs and practical reports. (...)
Excerpt related to
small business marketing strategy:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Am...
Published:
2005-08-05
-
Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
small business marketing strategy:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
-
Abstract:
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to
stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market. (...)
Excerpt related to
small business marketing strategy:
... as possible, including direct mail and e-mail marketing pieces, brochures ...
Understands the needs of small and medium businesses. ... Understands business
fundamentals ...
Published:
2008-09-01
-
Abstract:
Trying to sell dumbed-down versions of mySAP Business Suite, Oracle E-Business Suite, without a serious re-engineering of
these products, has not worked for the lower-end of the market. To date, Oracle and SAP have responded by acquiring more suitable
genuine products for the segment, while it is not unl (...)
Excerpt related to
small business marketing strategy:
Trying to sell dumbed-down versions of mySAP Business Suite, Oracle E-Business Suite, without a serious re-engineering of
these products, has not ...
Published:
2003-06-09
-
Abstract:
The company must clearly articulate its plans and the timeline for integration for each of its products. Otherwise it may
face confusion and/or anxiety amongst both its current and potential customers as well as within its VARs. (...)
Excerpt related to
small business marketing strategy:
The company must clearly articulate its plans and the timeline for integration for each of its products. Otherwise it may
face confusion and/or an...
Published:
2002-07-30
-
Abstract:
Stampede 2002 has radiated moderate optimism within VARs and other attendees, in a sharp contrast with many other user or
industry conferences where we have felt a generally somber, anxious, or at least subdued mood. Small wonder for this isolated
ebullience, given that, despite the current soft market, (...)
Excerpt related to
small business marketing strategy:
Stampede 2002 has radiated moderate optimism within VARs and other attendees, in a sharp contrast with many other user or
industry conferences whe...
Published:
2002-11-04