While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation (SFA), marketing automation, and field service/call center management.
and J.D. Edwards Fires Siebel, Hires YOU ). In addition, Oracle , SAP , Cincom Systems and Intentia , to name only some, have painstakingly gradually introduced their own CRM application suites, which have been increasingly attaining the full-fledged CRM product statuses. With a possible exception of Cincom that has deep roots in complex manufacturing, the focus of these ERP vendors has, however, so far primarily been on providing contact and opportunity management and after-sale customer service/call