Integrated multichannel retailing will inevitably become the norm. For retailers, the key to multichannel success lies in understanding the factors that drive revenues and the ability to fulfill Web orders. Other challenges center around electronic integration, visibility, and exception management.
shipping and fulfillment
such as the missed shipping rate, the frequency with which the supplier accidentally ships the wrong product, and the quality of the merchandise (for instance, many wholesalers will accept returns, only to put them back on the shelf for future sales, in order simply to displease another customer with re-gifted defective goods). When looking for a wholesaler or supplier, the retailer should occasionally place a test order. This should determine, among other things, how the box is labeled when it shows