Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
sfa term sales force automation
its operations. Moreover, unlike SFA or customer service, marketing has an effect on customers throughout the entire relationship tenure, since, for example focus groups, marketing campaigns, sales collaterals, and even aftermarket activities (such as warranty registration and service calls) present opportunities for companies to ascertain and control how their products are perceived in the market. With information being disseminated and gathered from many diverse sources, a unified marketing platform