The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term, but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last? For the time being, Microsoft will likely be content to help Scala attack or keep the satellite divisions of its bigger competitors, particularly those of their common rival - SAP.
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aspects) as part of SFA, basic e-mail based marketing campaign tools, and call management (customer service ticket queues) with a basic customer service knowledge base and content authoring and approval workflow. These features are what the targeted customers likely need at this stage, and Microsoft CRM might change the sentiment about CRM among conservative manufacturing SMEs that have so far been dismissive of either over-functional, too rigid, and highly priced products on the one hand, or of inadequat