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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 sfa generation marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » sfa generation marketing

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

sfa generation marketing  leads). Even with the SFA reports and dashboards with key performance indicators (KPIs), this general complaint of lack of leads is real, and creates pressure on marketing to produce enough quality leads, in addition to their traditional branding and other intangible and immeasurable activities.   Marketing has pretty much been around forever in one form or another. Marketing was typically used to convince consumers to buy the product and then keep on buying (i.e., to “seduce and keep” the Read More

SSA GT Beefs Up BPCS V8 Through Partnerships' Spree


With a flurry of alliance making activities, SSA GT is executing a strategy to save the company from oblivion by extending the value proposition to existing customer base. SSA GT seemingly intends to achieve its all-round product portfolio and implementation approach through in-depth strategic partnerships with specialized application providers. There are significant differences however between SSA GT's and other vendors (for example, Baan's or Ross Systems') comeback approaches.

sfa generation marketing  and sales force automation (SFA) solution that enables companies to manage every phase of their sales cycle, from initial lead generation through qualification, closure, order fulfillment and follow-on (after) sales. BPCS CRM Service - a customer service and support module for managing globally distributed customers and partners and their Service Level Agreements (SLAs). BPCS CRM Helpdesk - an enterprise-wide incident (call) management system that enables IT groups to assist internal staff with their Read More

Getting Back to Selling


Faced with longer sales cycles, declining sales productivity, and increasingly discerning customers, companies are being forced to streamline and automate how sales information is processed, and change the mechanics of deal-making. Learn more about the strategies that best-in-class (BIC) companies are employing to improve sales effectiveness, boost productivity, and ultimately remain competitive.

sfa generation marketing  within a CRM or SFA system. These types of enablers are information-based, yet process driven. As process enablers move to ubiquity, and information enablers become more prevalent, leading organizations will undoubtedly develop new and differentiating information processes. Appendix A: Research Methodology Between June and July 2007, Aberdeen Group examined the sales effectiveness of nearly 200 enterprises in a diverse set of industries. Respondents completed an online survey that included questions Read More

These are the Times of CRM Vindication and Validation - Part 3


Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM Effectiveness During Lean Times” and authored by Microsoft Dynamics CRM and Oracle CRM, respectively. The blog post made the case for forward-looking enterprises to leverage customer relationship management (CRM

sfa generation marketing  any sales stage, the SFA application should present the most relevant information, enforce collection of critical opportunity information, and even automatically create tasks for any of the members of the opportunity team. Embedding a company’s  best practices  into the application should drive higher close rates as well as shorten sales cycles and the learning curve for new sales professionals. A consistent and more systematic approach to prospecting in turn allows organizations to avoid getting Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

sfa generation marketing  product information management,PIM,business to business,B2B,product marketing,positioning,positioning process,positioning strategy,rationale document,product knowledge,supporting benefit statements,message strategy,messaging Read More

Sales Force Automation (SFA) Buyer's Guide


The sales force automation buyer's guide will help you find the ideal sfa system for your company.

sfa generation marketing  do you find an SFA solution that''s powerful enough to do the job for both sales reps and management? The Sales Force Automation Buyer''s Guide will help you find the ideal SFA system for your company. In this definitive guide, you''ll learn what type of SFA buyer you are; what the core and advanced elements of an SFA system are; the costs you can expect to incur; the difference between on-premise and on-demand SFA; what to look for in an SFA vendor; and how to conduct a successful buying process. An SFA sol Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

sfa generation marketing  SumTotal,pdf,whitepaper,sales,marketing,sales whitepaper,marketing whitepaper,training,train Read More

Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

sfa generation marketing  Netsize,mobile marketing opportunities,marketing strategies,mobile marketing strategies,mobile marketing tools,customer retention,customer engagement,customer expectations,precise targeting,mobile marketing implementation,customer databases,marketing message,marketing campaigns,mobile marketing campaigns,online marketing campaigns Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

sfa generation marketing   Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

sfa generation marketing  marketing survival guide,marketing,survival,guide,survival guide,marketing guide,marketing survival. Read More

Second Generation IP Telephony


As much as 80 percent of day-to-day business activity is taken up by digitally-based messaging. Integrating telecommunications with your messaging environment is crucial. Second generation IPT leverages data networks, and increases productivity through voice application integration. It integrates directly with customer relationship management or enterprise resource planning systems, Lotus Notes, and Outlook, Word, and Excel, to digitally capture information for compliance and traceability.

sfa generation marketing  Generation IP Telephony As much as 80 percent of day-to-day business activity is taken up by digitally-based messaging. Integrating telecommunications with your messaging environment is crucial. Second generation IPT leverages data networks, and increases productivity through voice application integration. It integrates directly with customer relationship management or enterprise resource planning systems, Lotus Notes, and Outlook, Word, and Excel, to digitally capture information for compliance and Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

sfa generation marketing  service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

sfa generation marketing   Read More