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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 sfa generation marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » sfa generation marketing

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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A guide to the benefits, technology and implementation essentials of CRM & SFA solutions


Companies spend staggering investments to make and keep their offerings competitive. By providing a centralized location to store account history and detailed contact information for every buyer and automating what had been manual tasks, sales force automation (SFA) and customer relationship management (CRM) have begun to positively impact sales efforts.

sfa generation marketing  seller outsold the rest. SFA implementations supported by sales process offer companies the potential to gain a competitive advantage by impacting the quality of a sales persons work. By empowering sellers to make better calls, senior executives can positively influence the customer buying experience. By combining automation with process: Organisations can share best selling practices. Sales people can have conversations with executive buyers about improving business results through the use of their Read More

SaaSy Discussions (Part Ia)


Part I of this blog post introduced the common software deployment models and Consona CRM's approach in that regard. To the end of enabling Total Customer Management (TCM) via an adaptive CRM offering, Consona CRM is built with a superior core infrastructure (customer data model, BPM, BI, SOA) and a holistic, best-of-breed product portfolio. Consona claims to be one of the market’s rare CRM

sfa generation marketing  CRM (i.e., BPM, BI, SFA, customer service, customer data management and customer data integration [CDI]), KNOVA (i.e., self-service and knowledge management [KM]) and the partnership with Million Handshakes (part of Portrait Software ) for marketing automation. The combination of Onyx and KNOVA allowed Consona to combine service resolution management (SRM, not to be confused with supplier relationship management!) and CRM offering, whereby SRM adds resolution and case management process to core CRM and Read More

Getting Back to Selling


Faced with longer sales cycles, declining sales productivity, and increasingly discerning customers, companies are being forced to streamline and automate how sales information is processed, and change the mechanics of deal-making. Learn more about the strategies that best-in-class (BIC) companies are employing to improve sales effectiveness, boost productivity, and ultimately remain competitive.

sfa generation marketing  within a CRM or SFA system. These types of enablers are information-based, yet process driven. As process enablers move to ubiquity, and information enablers become more prevalent, leading organizations will undoubtedly develop new and differentiating information processes. Appendix A: Research Methodology Between June and July 2007, Aberdeen Group examined the sales effectiveness of nearly 200 enterprises in a diverse set of industries. Respondents completed an online survey that included questions Read More

SSA GT Beefs Up BPCS V8 Through Partnerships' Spree


With a flurry of alliance making activities, SSA GT is executing a strategy to save the company from oblivion by extending the value proposition to existing customer base. SSA GT seemingly intends to achieve its all-round product portfolio and implementation approach through in-depth strategic partnerships with specialized application providers. There are significant differences however between SSA GT's and other vendors (for example, Baan's or Ross Systems') comeback approaches.

sfa generation marketing  and sales force automation (SFA) solution that enables companies to manage every phase of their sales cycle, from initial lead generation through qualification, closure, order fulfillment and follow-on (after) sales. BPCS CRM Service - a customer service and support module for managing globally distributed customers and partners and their Service Level Agreements (SLAs). BPCS CRM Helpdesk - an enterprise-wide incident (call) management system that enables IT groups to assist internal staff with their Read More

Next-generation Workforces


Less than one third of manufacturers can boast world-class employee engagement (the ability to “secure a competitive performance advantage by having superior systems in place to recruit, hire, develop, and retain talent”). Discover how workforce management systems can help manufacturers more effectively measure employee performance, direct human resources (HR), and leverage talent in order to compete effectively.

sfa generation marketing  Infor,human resources,recruiting,human resource,human resource management,human resources employment,human resources management,human resources manager,management human resources,talent management,human resources department,human resources training,workforce management,human resource development,human resources hr Read More

Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

sfa generation marketing   Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

sfa generation marketing  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

sfa generation marketing  or sales force automation (SFA) systems (e.g., Salesforce.com, Oracle/Siebel, and Microsoft Dynamics CRM) Neolane MRM— supports marketing resource management (MRM) tasks such as integrated marketing plans and calendars, budgets assignments, and progress monitoring Marketers'' appropriation of social media''s authentic engagement style needs to become more efficient. While the possibility of interacting with individual customers is limited, gaining insight into big data is no longer out of reach with Read More

The Next Generation of Business Intelligence


Business intelligence (BI) 2.0 is used more and more to refer to the next generation of BI solutions, which allow better access to information, and enable communication and collaboration amongst all users. But how is BI changing exactly? For one thing, BI 2.0 allows Web-based interactive reporting. Learn about other differences—and how BI 2.0 can make a difference in your organization’s data warehousing and other activities.

sfa generation marketing  Next Generation of Business Intelligence Business intelligence (BI) 2.0 is used more and more to refer to the next generation of BI solutions, which allow better access to information, and enable communication and collaboration amongst all users. But how is BI changing exactly? For one thing, BI 2.0 allows Web-based interactive reporting. Learn about other differences—and how BI 2.0 can make a difference in your organization’s data warehousing and other activities. Read More

UNIT4 Launches Cloud ERP for New-generation Users


UNIT4, a provider of enterprise software that accommodates business change, has launched the next-generation version of its Agresso enterprise resource planning (ERP) suite for people-centric businesses, called Milestone 4. The Agresso ERP suite now provides new social and mobile technologies with for a new-generation workforce. These four—social, mobile, analytics, and cloud—touchstones are a significant departure from traditionally rigid ERP systems.

sfa generation marketing  industry-watch, UNIT4, cloud-ERP, Agresso, VITA, social, mobile, cloud, BLINC Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

sfa generation marketing   Read More

Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

sfa generation marketing  Silverpop, IBM, marketing, marketing automation, cloud marketing, personalization, Universal Behaviors, omnichannel marketing, lead scoring, smarter commerce, enterprise marketing management, EMM Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

sfa generation marketing  marketing analytics, Ventana, marketing, marketing data, business analytics, metrics, marketing data Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

sfa generation marketing  industry watch, erp, distribution, vai, s2k, mobile, cloud, Non-Foods Marketing, inventory management Read More