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Documents related to » sfa demand generation tactics


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

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(Forgotten) CRM and ERP Kingdoms in the Making?
Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona

sfa demand generation tactics  the rise in customer satisfaction levels since Intuitive joined Consona is due to the customer-focused operating model. Intuitive is going to lead the way, though, owing to its prowess in the .NET-managed code technology that will become the foundation going forward (see Microsoft .NET-managed Code Enablement: Examples and Challenges ). Consona will leverage the expertise and best practices of the Intuitive architecture, while it implements event-driven architecture and service-oriented architecture (EDA Read More
Software as a Service beyond Customer Relationship Management and Sales
Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS). Vendors such as WebEx, Webcom

sfa demand generation tactics  or sales force automation (SFA) solutions, which focus on sales leads and customer targeting. Rather the technology is being used to share information and collaborate. The fact is that most enterprises have thus far invested tremendously in information technology (IT) support for administrative processes, whereas there has hardly been any investment in support for non-routine, cognitive information, which is of paramount importance for business decision makers, service and product innovators, and other Read More
How Are the Market Leaders Navigating the World of Value-added Resellers?
Notwithstanding moves from major vendors and value-added resellers, addressing the needs of small and medium businesses requires significant changes within

sfa demand generation tactics  support of long-term customer satisfaction. This program will be deployed globally in phases throughout 2006 (branded as the year of execution), and over time its structure will be expanded beyond SMBs to the rest of the SAP partner community. Incidentally, SAP reported strong growth in 2005 for both the number of partners (a more than 30 percent increase) and customers (now over 9,000, a 73 percent increase). The SMB market and accompanying partner ecosystem are also critical to Oracle, which has Read More
These are the Times of CRM Vindication and Validation - Part 3
Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM

sfa demand generation tactics  any sales stage, the SFA application should present the most relevant information, enforce collection of critical opportunity information, and even automatically create tasks for any of the members of the opportunity team. Embedding a company’s  best practices  into the application should drive higher close rates as well as shorten sales cycles and the learning curve for new sales professionals. A consistent and more systematic approach to prospecting in turn allows organizations to avoid getting Read More
Best Practices in Demand and Inventory Planning for Chemical Companies
Supply chain planning involves functions such as demand forecasting and planning, distribution inventory planning, and plant capacity planning and scheduling

sfa demand generation tactics  Practices in Demand and Inventory Planning for Chemical Companies Supply chain planning involves functions such as demand forecasting and planning, distribution inventory planning, and plant capacity planning and scheduling. The right mix of strategy, education, and systems can have a very high impact on a manufacturer’s overall operations—and ultimately its bottom line. Understand how supply chain functions such as demand and inventory planning can positively impact your company. Read More
How to Define Your Next Generation Contact Center Strategies
A contact center is a mission-critical component of any organization’s operations—regardless of who they service. Yet stakeholders often remain dissatisfied

sfa demand generation tactics   Read More
Billing Foundations for Successful Next-generation Service Strategies
Dramatic progress in communication and media industries are pushing service providers to seek new differentiation strategies. Next-generation services can play

sfa demand generation tactics   Read More
On-demand Product Life Cycle Management: Not Just for Small to Medium Businesses Anymore
Product lifecycle management (PLM) is set to transition to an on-demand model. On-demand models are quicker and cheaper to deploy, but software providers must

sfa demand generation tactics  of users, while maintaining satisfactory levels of service, was in question. These early barriers prevented many enterprises from pursuing SaaS, but attitudes are changing. In spite of Salesforce.com''s recent service outages, which received considerable media attention, service performance ratings and technology platform reliability have been more than satisfactory for enterprises that have ventured into the on-demand arena. Moreover, such widespread service outages may have been quelled due to the SAP Read More
SAP Tackles Real-time Demand Sensing
SAP has announced the general availability of the SAP Enterprise Demand Sensing application, with new capabilities to improve companies’ demand management and

sfa demand generation tactics  Tackles Real-time Demand Sensing SAP has announced the  general availability of the SAP Enterprise Demand Sensing application , with new capabilities to improve companies’ demand management and business planning processes. The idea is to transform supply chains to become demand-driven or even market-driven, whereby supply chain professionals and their marketing counterparts can work more closely together. Capabilities within the SAP Enterprise Demand Sensing application improve the quality of demand Read More
Social Media for Lead Generation
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and

sfa demand generation tactics  digital marketing, lead generation, social media, peer-to-peer influence marketing, social marketing, lead generation strategy Read More
OKENA Pioneers Next-Generation Intrusion Prevention
Intrusion prevention has evolved as a smarter alternative to intrusion detection. Pioneer OKENA has mapped application behaviors into rules, and is using these

sfa demand generation tactics  OKENA,Next-Generation Intrusion Prevention,Intrusion prevention,intrusion detection,OKENA''s StormWatch intrusion prevention technology,intrusion detection companies,system intrusions,intrusion detection systems,ids,intrusion detection solution,intrusion detection market,intrusion detection products,intrusion detection vendors,security technology,network security Read More
Next-Generation VoIP Network Architecture
With network operators facing eventual equipment obsolescence in their existing narrowband public switched telephone networks (PSTNs), the Multiservice

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Reaping the Benefits of Next-generation Dashboards
The old approaches for collecting, assimilating, and delivering business intelligence (BI) data have not kept pace with today’s increasing demand for rapid

sfa demand generation tactics  the Benefits of Next-generation Dashboards The old approaches for collecting, assimilating, and delivering business intelligence (BI) data have not kept pace with today’s increasing demand for rapid decision making. Many companies use static reports and ad hoc queries, but fewer companies use dashboards and portals—which often lack the interactivity required for navigation and visualization of business data. Learn how a next-generation dashboard solution can help. Read More

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