In a nutshell, J.D. Edwards seems poised to deliver applications within its traditional verticals that are wide-ranging, integrated, and modular (loosely decoupled) at the same time, which is apparently a clearer message and a better business model for the company. With a new management team the company seems to have found its soul, as it has finally pinpointed the right offering for its target market (both geography, customer size, and vertical segments wise), and it also seems to be exuding an air of confidence without arrogance, which had rarely, if ever, been seen in the past.
sfa business applications developer
for field service. Furthermore, SFA has reportedly been a hot item in the mid-market, as J.D. Edwards'' own survey shows that its customers are keen on purchasing an SFA solution, as opposed to marketing management modules. To that end, former YOUCentric''s YOUrelate product has indeed one of the best SFA modules for the market segment, while Aprimo ''s partnership should do for less urgent marketing management functionality. Possibly the key advantage to J.D. Edwards CRM is its data inheritance capability