A productive sales force must concentrate on acquiring, growing, and retaining profitable relationships with its clients. This requires clear, detailed views of prospects, customers, and the market—and the ability to turn insight into action. The right sales force automation (SFA) system can help you determine priorities and action plans to achieve the best results with your customers—and boost your profit margins.
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essential functionality of an SFA system to help manage pipeline performance, align territories, and analyze data. Inadequate system support will hinder their abilities to perform timely and accurate value-rating activities, assign resources, evaluate opportunities, and plan productive sales activities. It is, therefore, critical to deploy the appropriate SFA system before you attempt to address your sales processes and anticipated objectives. DETERMINE KEY PERFORMANCE INDICATORS THE RIGHT PERFORMANCE