-
Abstract:
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including
creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing
a database marketing solution, you should spend time (...)
Excerpt related to
services marketing:
The Marketing Services Provider: A Marketer’s Most Strategic Hire. ...
And it’s no different when signing on with a marketing services provider. ...
Published:
2010-03-11
-
Abstract:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth. (...)
Excerpt related to
services marketing:
Companies that know what they want in terms of Internet capabilities might benefit from eSOA, but others should give it a
wide berth.
Published:
2000-10-16
-
Abstract:
This report aims to establish the areas of product functionality required by service industries such as advertising agencies
and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning
(ERP) systems that address the needs of service industr (...)
Excerpt related to
services marketing:
Market Landscape Report: Enterprise Software for Advertising and Marketing Services. Source:
Technology Evaluation Centers. Document ...
Published:
2011-08-02
-
Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
services marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
-
Abstract:
Companies in the services industry need both asset and field services management, but current integrated asset and field
services maintenance systems often fail to meet these organization’s needs. However, enterprise resource planning vendor Agresso
appears to have just the right solution. (...)
Excerpt related to
services marketing:
Companies in the services industry need both asset and field services management, but current integrated asset and field services
maintenance syst...
Published:
2008-02-25
-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
services marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting
the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales
and marketing. Recently TEC interviewed Michel P.Mallen, RTI (...)
Excerpt related to
services marketing:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the
software and hardware...
Published:
2003-08-15
-
Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
However, Razorfish is developing niche expertise in thes (...)
Excerpt related to
services marketing:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-04
-
Abstract:
Agresso’s experience with people-centric services organizations has led the vendor to design a solution that effectively
address these businesses’ need for field services and asset maintenance management. Agresso’s melding of two solutions, and
the product’s underlying architecture, support chang (...)
Excerpt related to
services marketing:
Agresso’s experience with people-centric services organizations has led the vendor to design a solution that effectively address
these businesses’...
Published:
2008-02-27
-
Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
services marketing:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
-
Abstract:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve done
it again, but this time focusing on the delivery of media. The AT&T 'Ecosystem For Media' is designed to be the industry’s
premiere end-to-end digital media platform with the go (...)
Excerpt related to
services marketing:
In February 2000, AT&T announced their 'Ecosystem' which offers network infrastructure and hosting services. They’ve
done it again, but this time...
Published:
2000-08-07
-
Abstract:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting
the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales
and marketing. Recently TEC interviewed Michel P.Mallen, RTI (...)
Excerpt related to
services marketing:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the
software and hardware...
Published:
2003-08-15
-
Abstract:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are
seeking a more specialized and industry specific tool. From the larger organization to the smallest customers, CRM buyers
are expecting their applications to follow their business mode (...)
Excerpt related to
services marketing:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are seeking
a more specialize...
Published:
2003-05-28
-
Abstract:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved
brand equity as measured through customer awareness, i (...)
Excerpt related to
services marketing:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate...
Published:
2004-11-17
-
Abstract:
AT&T is creating an environment for ASP's to thrive. (...)
Excerpt related to
services marketing:
AT&T is creating an environment for ASP's to thrive.
Published:
2000-02-16
-
Abstract:
USinternetworking and AT&T begin rollout of alliance in Washington, D.C., Maryland, and Northern Virginia. (...)
Excerpt related to
services marketing:
USinternetworking and AT&T begin rollout of alliance in Washington, DC, Maryland, and Northern Virginia.
Published:
2000-05-11
-
Abstract:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are
seeking a more specialized and industry specific tool. From the larger organization to the smallest customers, CRM buyers
are expecting their applications to follow their business mode (...)
Excerpt related to
services marketing:
The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are seeking
a more specialize...
Published:
2003-05-28
-
Abstract:
While significant new product deliveries have happened under the company’s own steam, J.D. Edwards has not departed from
its traditional policy of congenial partnering with other prominent software providers. (...)
Excerpt related to
services marketing:
While significant new product deliveries have happened under the company’s own steam, JD Edwards has not departed from its
traditional policy of...
Published:
2002-10-03
-
Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
services marketing:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
-
Abstract:
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes
to be the most important shift since the company's initial public offering in 1998. (...)
Excerpt related to
services marketing:
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes
to be the most import...
Published:
2005-08-04