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Service Productization
Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel,

service marketing and service productization  service manufacturing | intangibility service marketing | intangibility service method | intangibility service methodology | intangibility service methods | intangibility service metrics | intangibility service models | intangibility service objectives | intangibility service organization | intangibility service outsourcing | intangibility service performance | intangibility service presentation | intangibility service process | intangibility service project | intangibility service quality assurance | Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » service marketing and service productization


Service Delivery Innovation: Creating Client Value and Enhancing Profitability
The rules for success in today’s fiercely competitive market are constantly changing. Through service delivery innovation, a company can differentiate itself

service marketing and service productization  | Innovation Process | Service Delivery | Innovation Marketing | Delivery Services | Innovation Entreprise | Innovation Management | Service Business | Service Industry | Service Management | Read More
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

service marketing and service productization  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More
Good Customer Service Is Simple
Outstanding customer service is a competitive advantage. Most companies salute good customer service as a key objective. But in its simplest form, what is good

service marketing and service productization  Customer Service Is Simple Outstanding customer service is a competitive advantage. Most companies salute good customer service as a key objective. But in its simplest form, what is good customer service? Customer Service—A Simple Definition Customer service means meeting your customer’s expectations. That means you and your customer need to have a mutual understanding of what is expected and you have to deliver on that expectation. The expectation can be very high or very low; the point is that Read More
Using Service Management Software to Enhance the Customer Experience
These days, high quality is a customer expectation; product features and related service become competitive differentiators. So how can service management

service marketing and service productization  Service Management Software to Enhance the Customer Experience These days, high quality is a customer expectation; product features and related service become competitive differentiators. So how can service management software for field service and for depot repair be leveraged to drive up customer satisfaction levels, increase sales of service offerings, and thereby drive revenue and margin? Read this whitepaper to learn more, with a special emphasis on some of the new and emerging technologies that Read More
Software as a Service Is Gaining Ground
Software as a service is the latest incarnation of the hosting model. The demand for cost efficiency, information technology flexibility, and faster return on

service marketing and service productization  once known as application service provider (ASP), which has negative connotations stemming from the dot.com propaganda, boom and bust, but this term is being replaced by these other, sexier terms (which are also quite possibly better value propositions). Industry giants (and some thought-leaders, which are not necessarily large vendors yet) are spending significant marketing dollars vouching for this old concept reborn. Although there are subtleties and even distinct differences separating these Read More
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

service marketing and service productization  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

service marketing and service productization  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More
Salesforce.com Unveils Service Cloud SOS Button for Mobile In-app Support
Salesforce.com recently launched the Salesforce1 Service Cloud SOS feature that aims to revolutionize customer service and support by putting an SOS button

service marketing and service productization  com Unveils Service Cloud SOS Button for Mobile In-app Support Salesforce.com recently launched the Salesforce1 Service Cloud SOS feature that aims to revolutionize customer service and support by putting an SOS button (similar to the Amazon Kindle Mayday button) directly inside any mobile app. With new live interactive video support and on-screen guided assistance, companies will be able to deliver instant and personalized customer service within any mobile app.   Last year, salesforce.com intr Read More
Got CRM? Why You Need Marketing Automation, Too
When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed

service marketing and service productization  CRM? Why You Need Marketing Automation, Too When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both. Read More
IT Service Management-A Road Map for Success
Although information technology service management (ITSM) is not a new discipline, many organizations have yet to adopt it as a part of their IT service

service marketing and service productization  Service Management-A Road Map for Success Although information technology service management (ITSM) is not a new discipline, many organizations have yet to adopt it as a part of their IT service improvement strategy. To be successful, businesses must start by building a custom road map. Read about how focusing on long-term, strategic objectives—including a realized return on investment (ROI)—can greatly improve your IT service delivery and support. Read More
E-Business Customer Service Success at H.B. Fuller Company
Chemical company H.B. Fuller has leveraged the Internet to improve their level of customer service.

service marketing and service productization  nearly 80% of Customer Service Dept calls were non-revenue generating inquiries related to product information, order status, or MSDS requests. It is estimated that telephone and fax inquiries will decrease by 40-50% as a result of being resolved online, dramatically reducing the need for personnel and associated phone costs. For example, approximately 54,000 MSDS and TDS forms were mailed or faxed out to customers and distributors who requested them. It is estimated that each such request required at Read More
Epicor for Service Enterprises
Epicor for Service Enterprises is an intuitive and comprehensive enterprise service automation (ESA) solution. It manages and streamlines virtually every

service marketing and service productization  for Service Enterprises Epicor for Service Enterprises is an intuitive and comprehensive enterprise service automation (ESA) solution. It manages and streamlines virtually every aspect of your service organization—from bid management, engagement delivery, and resource management, to project accounting, portfolio management, and beyond—all within a single solution. Introduced in June 2003, Epicor for Service Enterprises builds on an Epicor investment in professional services automation (PSA) and Read More
Adventive Marketing, Inc.


service marketing and service productization   Read More
4 Steps to Choosing the Right Device for Field Service Mobility
Choosing the right device for field service management needs is not easy. This white paper will guide you through the different factors, including your

service marketing and service productization  Right Device for Field Service Mobility Choosing the right device for field service management needs is not easy. This white paper will guide you through the different factors, including your organization’s technology outlook, how a customer’s perceptions of you might be affected by the device, and how the hardware features make your employees more efficient. Know the four steps to consider for choosing the right device for your field service mobility needs. Read More

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