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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 search engine marketing campaigns


Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

search engine marketing campaigns  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Surado! A Rising Mid-market CRM Provider


Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, and Commence Corporation.

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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

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CQ5


Adobe CQ5 is a Web content management (WCM) solution that provides functionality for creating, analyzing, and optimizing Web site content, campaigns, and targeted user experiences. CQ5 provides an authoring environment with support for in-place editing, drag-and-drop page composition from a library of Web components, and controls for search engine optimization (SEO), scheduled delivery, and landing page optimization including real-time A/B and multivariant tests. Optional modules provide advanced tools for rollout and management of new marketing campaigns, managing multilingual content and global brand messaging across local market Web presences, and creating and testing real-time changes to customer segmentation and content targeting rules.  

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Direct 500, LLC


Direct 500In today's world of highly competitive distribution sales, businesses are looking for ways to improve their call center, estore and catalog sales channels. Direct 500 is designed for organizations with multiple selling channels. Businesses often implement multiple software solutions to meet these many different business requirements. For Example, sales order entry and inventory management, a hosted eCommerce site that is not connected to their ERP software, spreadsheets to track marketing campaigns and many manual processes to overcome the shortcomings of a non-integrated solution. Direct 500 was built on the Sage MAS 500 ERP platform to meet these business needs with a single integrated solution.Call CenterCall centers are usually high volume order entry departments. Speed of entry and accuracy of data is critical. Direct 500 provides an enhanced sales order entry search engine to speed the lookup of current customers or prospects. It provides multi-field lookup using Postal Code, Last Name, Company Name, Phone Number and email address.Once the customer is located, Direct 500 focuses on speed of entry and access to information for the operator. We want the operator to be focused on serving the customer and not worried about the deals and promotions that they need to track on a manual sheet - we have incorporated all of this logic in the sales order entry module.eStore Many distributors offer their products on their website. However, many do not have an estore that is integrated with the ERP software. Ultimately, is serves as a glorified fax machine.The Direct 500 estore is an extension of MAS 500 and the Direct 500 call center capabilities. The business rules for pricing, sales tax, freight, credit card processing and many others that are defined for sales order entry are extended to the estore.MarketingDistributors that sell through multiple channels often face challenges in tracking sales, marketing campaigns and their effectiveness. Direct 500 offers a multi-level source code that tracks how new customers are created and the source of each new order, providing valuable analysis data for the business.Integrating source codes with the Call Center and the eStore provides the business with an effective promotion and analysis tool set. For Example, an email blast with integrated source codes and promotions can automatically take the buyer to a special offer on the eStore, complete the shopping cart with the promotion and place the order in MAS 500 with no interaction from the call center staff.Fulfillment Many distributors that sell through multiple channels are high volume shipping organizations. These companies can live or die by their shipping costs. Address accuracy, shipping and handling calculations and on time delivery determines if these companies thrive or barely survive. Direct 500 provides extensive shipping capabilities focused on simplifying the Call Center and eStore transactions. Shipping methods have been expanded with features to allow shipments by address types, restrictions by postal codes and countries. Shipping charts can be defined by geographical region and level of service. Direct 500 also offers integration to StarShip, allowing customer to have a calculated freight and handling charge straight from the StarShip rate tables. The Direct 500 SolutionThere are many ways multi channel sales organizations can address their individual business requirements. However, addressing the business need as a whole requires a well designed application that provides the company with a call center, estore, marketing and fulfillment business solution.

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"Star Search"-Talent Management Made Simple


One of the biggest challenges businesses face today in the area of human resources is the recruitment and retention of skilled talent. Combining a talent management strategy with an integrated talent management system can help ensure you have the right people in place to meet your organization’s needs.

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Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

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Business Engine: Driving Project Portfolio Management for IT Departments in the Enterprise Market


Business Engine provides best-of-breed PPM functionality for internal IT departments, focusing on financial governance. For organizations seeking flexible workflow and IT governance capabilities, BEN delivers functionality in the financial services, health care, government, manufacturing, telecommunications, pharmaceuticals and retail vertical markets.

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“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

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6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

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