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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 search engine marketing campaigns


Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

search engine marketing campaigns  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » search engine marketing campaigns

Surado! A Rising Mid-market CRM Provider


Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, and Commence Corporation.

search engine marketing campaigns  a knowledge base to search for similar tickets and resolutions. The web server provides for real time submission of all changes to the CRM database. The administrative view provides a means for setting up process rules, e-mail responses, and alerts. Tickets could thus be assigned to the proper individual with a load-balancing feature that routes tickets based on urgency. The Self-Service module also allows customers to use the system as a secure login gateway to customer portal sites dedicated for their c Read More

Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

search engine marketing campaigns  Fraud Protection Programs Pay-Per-Click search engine traffic is a popular means of bringing qualified users to sites. Technology has evolved tremendously, allowing the targeting and tracking abilities of an engine to supply PPC campaigns with less advertising and more of a direct marketing platform. However, while the theory is sound, the traffic being supplied may not always be real. (This is why it is important to list with a reputable engine that has strict fraud detection programs). On the flip side, Read More

CQ5


Adobe CQ5 is a Web content management (WCM) solution that provides functionality for creating, analyzing, and optimizing Web site content, campaigns, and targeted user experiences. CQ5 provides an authoring environment with support for in-place editing, drag-and-drop page composition from a library of Web components, and controls for search engine optimization (SEO), scheduled delivery, and landing page optimization including real-time A/B and multivariant tests. Optional modules provide advanced tools for rollout and management of new marketing campaigns, managing multilingual content and global brand messaging across local market Web presences, and creating and testing real-time changes to customer segmentation and content targeting rules.  

search engine marketing campaigns  components, and controls for search engine optimization (SEO), scheduled delivery, and landing page optimization including real-time A/B and multivariant tests.Optional modules provide advanced tools for rollout and management of new marketing campaigns, managing multilingual content and global brand messaging across local market Web presences, and creating and testing real-time changes to customer segmentation and content targeting rules. Read More

Direct 500, LLC


Direct 500In today's world of highly competitive distribution sales, businesses are looking for ways to improve their call center, estore and catalog sales channels. Direct 500 is designed for organizations with multiple selling channels. Businesses often implement multiple software solutions to meet these many different business requirements. For Example, sales order entry and inventory management, a hosted eCommerce site that is not connected to their ERP software, spreadsheets to track marketing campaigns and many manual processes to overcome the shortcomings of a non-integrated solution. Direct 500 was built on the Sage MAS 500 ERP platform to meet these business needs with a single integrated solution.Call CenterCall centers are usually high volume order entry departments. Speed of entry and accuracy of data is critical. Direct 500 provides an enhanced sales order entry search engine to speed the lookup of current customers or prospects. It provides multi-field lookup using Postal Code, Last Name, Company Name, Phone Number and email address.Once the customer is located, Direct 500 focuses on speed of entry and access to information for the operator. We want the operator to be focused on serving the customer and not worried about the deals and promotions that they need to track on a manual sheet - we have incorporated all of this logic in the sales order entry module.eStore Many distributors offer their products on their website. However, many do not have an estore that is integrated with the ERP software. Ultimately, is serves as a glorified fax machine.The Direct 500 estore is an extension of MAS 500 and the Direct 500 call center capabilities. The business rules for pricing, sales tax, freight, credit card processing and many others that are defined for sales order entry are extended to the estore.MarketingDistributors that sell through multiple channels often face challenges in tracking sales, marketing campaigns and their effectiveness. Direct 500 offers a multi-level source code that tracks how new customers are created and the source of each new order, providing valuable analysis data for the business.Integrating source codes with the Call Center and the eStore provides the business with an effective promotion and analysis tool set. For Example, an email blast with integrated source codes and promotions can automatically take the buyer to a special offer on the eStore, complete the shopping cart with the promotion and place the order in MAS 500 with no interaction from the call center staff.Fulfillment Many distributors that sell through multiple channels are high volume shipping organizations. These companies can live or die by their shipping costs. Address accuracy, shipping and handling calculations and on time delivery determines if these companies thrive or barely survive. Direct 500 provides extensive shipping capabilities focused on simplifying the Call Center and eStore transactions. Shipping methods have been expanded with features to allow shipments by address types, restrictions by postal codes and countries. Shipping charts can be defined by geographical region and level of service. Direct 500 also offers integration to StarShip, allowing customer to have a calculated freight and handling charge straight from the StarShip rate tables. The Direct 500 SolutionThere are many ways multi channel sales organizations can address their individual business requirements. However, addressing the business need as a whole requires a well designed application that provides the company with a call center, estore, marketing and fulfillment business solution.

search engine marketing campaigns  enhanced sales order entry search engine to speed the lookup of current customers or prospects. It provides multi-field lookup using Postal Code, Last Name, Company Name, Phone Number and email address.Once the customer is located, Direct 500 focuses on speed of entry and access to information for the operator. We want the operator to be focused on serving the customer and not worried about the deals and promotions that they need to track on a manual sheet - we have incorporated all of this logic in the s Read More

"Star Search"-Talent Management Made Simple


One of the biggest challenges businesses face today in the area of human resources is the recruitment and retention of skilled talent. Combining a talent management strategy with an integrated talent management system can help ensure you have the right people in place to meet your organization’s needs.

search engine marketing campaigns  I think of Star Search , Canadian Idol, and America’s Got Talent . When I think of talent management, I think of talent agencies and talent scouts. But talent management reaches far beyond Hollywood’s casting couch and the doors of Motown’s recording studios. Talent management is the process of developing and retaining current employees, and of recruiting and attracting highly skilled workers for your business. Talent management may also be referred to as human capital management (HCM), human Read More

Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

search engine marketing campaigns  social media, IBM, customer analytics, marketing, IBM social media, social media analytics, real-time analytics, customer data, customer trends Read More

Business Engine: Driving Project Portfolio Management for IT Departments in the Enterprise Market


Business Engine provides best-of-breed PPM functionality for internal IT departments, focusing on financial governance. For organizations seeking flexible workflow and IT governance capabilities, BEN delivers functionality in the financial services, health care, government, manufacturing, telecommunications, pharmaceuticals and retail vertical markets.

search engine marketing campaigns  Engine: Driving Project Portfolio Management for IT Departments in the Enterprise Market Introduction Today's global economy places high demands on an organization's technology strategy. At one time, businesses were at the mercy of the technology they employed. In today's marketplace, economic success depends on the alignment of an organization's business strategy and the technology driving it. In light of this reality, IT governance has moved to the top of the chief information officer (CIO) Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

search engine marketing campaigns  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

search engine marketing campaigns  success factors best run marketing organization,success,factors,best,run,marketing,organization,factors best run marketing organization,success best run marketing organization,success factors run marketing organization,success factors best marketing organization. Read More

7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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How to Select an Intranet Search Engine


A good search engine ensures that users find what they re looking for, the first time, regardless of the format or location of the information. This makes a wide variety of information available to your employees, without the need for complex navigation systems or filing conventions. Read this white paper to find out how to select an intranet search engine that addresses your needs—and use our 12-step checklist to do it.

search engine marketing campaigns  to Select an Intranet Search Engine A good search engine ensures that users find what they re looking for, the first time, regardless of the format or location of the information. This makes a wide variety of information available to your employees, without the need for complex navigation systems or filing conventions. Read this white paper to find out how to select an intranet search engine that addresses your needs—and use our 12-step checklist to do it. Read More

Secure Your Search Engine


Webservers running the search engines are vulnerable to a serious security compromises. Without careful implementation, user passwords and logins can be stolen, and the entire server could be brought to its knees by hackers.

search engine marketing campaigns  Your Search Engine Event Summary A serious root level compromise on Zeus Technologies' high-performance web-server was reported on the well-known Bugtraq security mailing list earlier today. In its insecure state, the Zeus search engine, which is transportable to virtual websites, can be used to request any file on the webserver, including the password file which contains the root password. Once you are logged into a UNIX server with the root password, you can do anything you want to the server Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

search engine marketing campaigns  SumTotal,pdf,whitepaper,sales,marketing,sales whitepaper,marketing whitepaper,training,train Read More