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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 search engine marketing campaign


Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

search engine marketing campaign  Online marketing, content marketing, social media marketing, SEO campaigns, SEO, search engine optimization, Business.com

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » search engine marketing campaign

InfiniteKM: Knowledge Management for Sales Channels and Contact Centers


InfiniteKM, a cloud (and on-premise)-based sales and service enablement platform, helps organizations’ sales channels and contact centers run smoothly and optimally. The platform has been developed by Infinite Media, and has evolved over the 15 years of experience the vendor has amassed working with some of the best-known brands in the world, such as Xerox, GE Mabe, ScotiaBank, John Hancock

search engine marketing campaign  testing of the InfiniteKM search engine against Google enterprise search proved that the engine was better suited for one of the knowledge search needs of the client who conducted the comparison. Organizations can take advantage of the fact that the platform is able to pull data from Microsoft SharePoint and customer relationship management (CRM) systems, therefore becoming the front-end portal. In the reverse situation, its data can be displayed in other enterprise software tools such as Salesforce or Read More

Now Just Where Did I Put My Search Engine?


Barraged with terms like "structured and unstructured data," "enterprise search," "federated query," and "business intelligence and analytics," corporate decision makers are awash in ambiguous and overlapping meanings. Making the distinction between metadata and data may reduce the confusion.

search engine marketing campaign  Did I Put My Search Engine? Looking for Mr. Goodsearch While most of the technical press focuses on unstructured documents, as well as extensible markup language (XML) and hypertext markup language (HTML) search technologies, the unpublicized truth remains that more than 80 percent of today's business applications require interaction with a relational database. As Terry Moriarty noted at the 2004 Software Development West Conference, the organization is all about the database. The other skeleton in Read More

Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

search engine marketing campaign  Fraud Protection Programs Pay-Per-Click search engine traffic is a popular means of bringing qualified users to sites. Technology has evolved tremendously, allowing the targeting and tracking abilities of an engine to supply PPC campaigns with less advertising and more of a direct marketing platform. However, while the theory is sound, the traffic being supplied may not always be real. (This is why it is important to list with a reputable engine that has strict fraud detection programs). On the flip Read More

Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising


Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

search engine marketing campaign  search engines (aka SEO Search Engine Optimization) to bolster online presence. This is Part One of a three-part article on successful online advertising. Part Two will discuss Search Engine Strategies. Part Three will cover Geographical Targeting and Fraud Prevention Programs. Search Engine Marketing Is Essential Reaching the ever-increasing number of online users is critical to complementing your offline advertising efforts as well as establishing your corporate presence on the net. Corporate websites Read More

Enterprise Search for E-discovery Compliance


Enterprise search is rapidly emerging as a key component to electronic discovery, and is proving to be the very technology that organizations need to comply with US Federal Rules of Civil Procedure (FRCP). But not all enterprise search software is the same, and conducting a review of the various technologies available can be a daunting task. Find out what you’ll need to look for to ensure regulatory compliance.

search engine marketing campaign  Search for E-discovery Compliance Enterprise search is rapidly emerging as a key component to electronic discovery, and is proving to be the very technology that organizations need to comply with US Federal Rules of Civil Procedure (FRCP). But not all enterprise search software is the same, and conducting a review of the various technologies available can be a daunting task. Find out what you’ll need to look for to ensure regulatory compliance. Read More

PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

search engine marketing campaign  prescriptive pricing software,revenue management software,B2C yield management solution,B2B price management solution,big data pricing and revenue management software,big data apps for sales effectiveness,big data sales and marketing apps,big data sales and marketing software,PROS Read More

How to Make Marketing Integration a Whole Lot Easier


Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

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Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

search engine marketing campaign  hr policies,employee turnover,talent manager,human capital management,workforce planning,payroll outsourcing,human resources benefits,human resource software,human resource system,strategic hr,hr systems,human resources services,human resources software,human resources payroll,human resource consulting Read More

Using a CMS for Search Engine Optimization: The Smart Way to Hit Your Target


Today, more than 100 million web sites vie for the attention of consumers worldwide. Many of them will use a search engine to find the goods, services, and information they want. When they do, you want to make it clear that you have what they’re looking for—you want their search to start and end with you. Learn more about how to use a content management system to create web content for search engine optimization (SEO).

search engine marketing campaign  a CMS for Search Engine Optimization: The Smart Way to Hit Your Target Today, more than 100 million web sites vie for the attention of consumers worldwide. Many of them will use a search engine to find the goods, services, and information they want. When they do, you want to make it clear that you have what they’re looking for—you want their search to start and end with you. Learn more about how to use a content management system to create web content for search engine optimization (SEO). Read More

HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.


HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite.

search engine marketing campaign  HR,HCM,Human Resources,Huuman Capital Management,Kronos,Workforce Central Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

search engine marketing campaign  marketing survival guide,marketing,survival,guide,survival guide,marketing guide,marketing survival. Read More

Why One Virus Engine is not Enough


There is no single antivirus engine on the market today that is the fastest and most effective at identifying viruses, spam, or other threats. According to a recent survey, 97 percent of organizations have antivirus software installed, yet 65 percent have been infected at one time or another since. One way to reduce the chance of virus infection is to install multiple antivirus scanners at the mail server level.

search engine marketing campaign  One Virus Engine is not Enough There is no single antivirus engine on the market today that is the fastest and most effective at identifying viruses, spam, or other threats. According to a recent survey, 97 percent of organizations have antivirus software installed, yet 65 percent have been infected at one time or another since. One way to reduce the chance of virus infection is to install multiple antivirus scanners at the mail server level. Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

search engine marketing campaign  industry watch, erp, distribution, vai, s2k, mobile, cloud, Non-Foods Marketing, inventory management Read More

Deploying and Supporting Enterprise Search


There are more than 120,000 employees, contractors, and vendors at Microsoft®, and they create an incredible amount of digital information. Files and data are stored on a variety of internal content sources, and new types of content are added daily. Learn how Microsoft® IT has helped users locate relevant information faster by deploying the enterprise search feature of Microsoft® Office SharePoint® Server 2007.

search engine marketing campaign  and Supporting Enterprise Search There are more than 120,000 employees, contractors, and vendors at Microsoft®, and they create an incredible amount of digital information. Files and data are stored on a variety of internal content sources, and new types of content are added daily. Learn how Microsoft® IT has helped users locate relevant information faster by deploying the enterprise search feature of Microsoft® Office SharePoint® Server 2007. Read More