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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 search engine marketing campaign


Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

search engine marketing campaign  Online marketing, content marketing, social media marketing, SEO campaigns, SEO, search engine optimization, Business.com

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


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Surado! A Rising Mid-market CRM Provider


Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, and Commence Corporation.

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InfiniteKM: Knowledge Management for Sales Channels and Contact Centers


InfiniteKM, a cloud (and on-premise)-based sales and service enablement platform, helps organizations’ sales channels and contact centers run smoothly and optimally. The platform has been developed by Infinite Media, and has evolved over the 15 years of experience the vendor has amassed working with some of the best-known brands in the world, such as Xerox, GE Mabe, ScotiaBank, John Hancock

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Informix Decides to Start Analyzing Websites


Informix, a leader in data warehousing and business intelligence software, has developed an application named i. Decide Web Success that promises to provide dot-coms and clicks-and-mortar organizations with a database independent platform for analyzing their web data.

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Marketing without Analytics: Is It Really Analytics?


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HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both.

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Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

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Non-Foods Marketing Selects VAI’s Mobile ERP


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A Buyer's Guide to Choosing a Mobile Marketing Platform


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NetSuite Buys Bronto, Provides Retailers with CRM Software with Marketing Automation


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