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Documents related to » scm marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

SCM MARKETING: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

SCM MARKETING: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Salesforce Marketing Cloud Unveiled Today » The TEC Blog
retail SaaS salesforce.com SAP SCM Software Selection talent management Categories Ask the Experts (12) BI and Performance Management (182) Business Process Matters (67) Customer Relationship Matters (161) FOSS Ecosystem (24) From the Project Manager s Desk (32) Humor (43) Industry Observation (1140) Information Management and Collaboration (39) Inside TEC (92) Manufacturing Operations (100) Product Lifecycle Matters (81) Risk and Compliance (27) Software 101 (66) Software Selection (255) Supply Chain Log

SCM MARKETING: Dreamforce, industry watch, salesforce, Salesforce Marketing Cloud, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-09-2012

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

SCM MARKETING: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

SCM MARKETING: PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps Source: Technology Evaluation Centers Document Type: TEC Report Description: PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging
6/3/2013 2:08:00 PM

Falling through the Cracks: The Hidden Issue That May Be Crippling Your Sales, Marketing, and Customer Service Databases
The contact database sits at the heart of any successful customer relationship management (CRM) program. Indeed, most CRM efforts aim at improving revenues based on the contact database. But what about the information that never made it into the database at all? The investment in these leads will often be lost—and the sales may go straight to the competition.

SCM MARKETING:
4/23/2007 5:29:00 PM

Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

SCM MARKETING: Benefits and Pitfalls of Gamification for Consumer Marketing Benefits and Pitfalls of Gamification for Consumer Marketing Gabriel Gheorghiu - June 14, 2012 Read Comments What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or
6/14/2012 10:34:00 AM

Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs.

SCM MARKETING: Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward Source: AudienceScience, Inc. Document Type: White Paper Description: With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers
10/27/2011 4:02:00 PM

IBM & ILOG Matrimony: Good for BPM, Uncertain for SCM? -- Part 1 » The TEC Blog
possibly within other SAP SCM suite’s applications [ evaluate this product ]. Former Manugistics (now part of JDA Software ) has also embedded ILOG algorithms in several products, most notably in the strategic network design product.  i2 Technologies ( ironically, also soon to be part of JDA Software ) did as well dating back to the Intertrans Logistics Solutions Limited (ITLS) acquisition 10 years ago.  However, for some of the most complex SCM products (i.e., inventory optimization and

SCM MARKETING: BPM, BRMS, business process management, business rules management system, ibm, ibm websphere, ilog, SCM, service oriented architecture, soa, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-09-2008

Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

SCM MARKETING: Case Study: Advantage Sales & Marketing LLC Case Study: Advantage Sales & Marketing LLC Source: Cornerstone OnDemand Document Type: Case Study Description: Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its
9/1/2010 4:32:00 PM

Paslode Expands Marketing Efforts with Analytics in the Cloud


SCM MARKETING: Paslode Expands Marketing Efforts with Analytics in the Cloud Paslode Expands Marketing Efforts with Analytics in the Cloud Source: Halo Business Intelligence Document Type: Case Study Description: Paslode Expands Marketing Efforts with Analytics in the Cloud style= border-width:0px; />   comments powered by Disqus Source: Halo Business Intelligence Learn more about Halo Business Intelligence
7/16/2013 2:37:00 PM


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