AuraPortal, a new business process management (BPM) vendor, offers a solution that creates business process execution models without the need for heavy IT programming. In this article, Principal Analyst P.J. Jakovljevic gives inside view of the vendor’s development strategies and the broad scope of BPM suite’s modules, and discusses how the system’s differentiating features addresses the diverse needs of its customers.
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Market with CRM and SCM Processes Given the broad scope and diversity of its modules, AuraPortal BPMS can address the following departmental processes in any enterprise: Business Administration: Budget, purchase management, internal policies, etc. CRM: Marketing campaigns, opportunities follow-up, call center, post-sales management, etc. SCM: Order management, delivery management, complaints management, etc. Financial Management: Cost and budget management, consolidation, risk analysis, etc.