Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
sap sales force automation
, Amdocs, PeopleSoft , SAP , and Oracle . Incidentally, Applix , with its recent exit from the CRM market (see Will A Big Fish''s Splash Cause Minnows'' Flush Out Of The CRM Pond? ), may exemplify the dark side of the CRM medal nowadays, as droves of smaller pure-play CRM vendors have been hard pressed to survive owing to the combined effect of CRM users'' disenchantment with the products'' hardly ever materialized benefits, compounded with the tight IT budgets due to the delay of the worldwide economic