Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and R&D investment, its strong channel, traditionally attractive pricing policies, and the aura and experience within the market segment. Microsoft CRM remains both a threat and an opportunity for the most nimble mid-market CRM vendors. Microsoft’s entry with CRM evangelism through an array of seminars nationwide has bolstered the market’s awareness of the need for CRM applications.
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alone the likes of SAP , Baan , Oracle , Intentia , and IFS . Not to mention the need to bolster strategic supply chain planning and sourcing, manufacturing operational capabilities, and shop-floor execution, well beyond mere order management. Some of its clever features, like Global ID (a unique identifier to be assigned in all of client''s enterprises worldwide) and available-to-promise inventory (ATPI) order line check, still cannot be the only pillar of a holistic supply chain management (SCM)