Rich Internet applications (RIAs) represent the next wave in the evolution of web applications, as they promise the richness, interactivity, and usability lacking in many of today’s web applications. However, as with any technological innovation, with the new opportunities come new challenges to be negotiated. What are the business benefits of adopting RIA, and what are the risks?
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a retail business scenario. Sample Business scenario For years, e-commerce providers have been plagued with the issue of shopping cart abandonment. It is one of the most commonly reported hurdles in e-commerce revenue generation and profitability. A report by Forrester Research6 highlights the ability of RIA-based checkout solution to convert visitors to shoppers, 50% more often than the traditional HTML checkout process. Traditional checkout solutions have the following flaws: Shipping costs do not