The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.
matter how good your sales process is, or indeed how good your product is. Enterprise prospecting is about finding potential customers with the right budgets and/or needs that make them possible future leads. Once the criteria for the target audience is established, a list of companies that meet the basic target criteria (geography, industry, systems in use, turnover, employees, etc.) should be drawn up. This can be accomplished from existing data, internet searches, purchasing from list brokers, or