It used to be the case that PLM was perceived as being principally about CAD tools and 3D drawings and complex technical specs that no one really understood except the geekiest of PLM geeks.
This perception was justified, to an extent. After all, PLM and CAD tools can be complicated, engineers and designers tend to operate in highly specialized environments, and there's a common misconception
sales and marketing collaboration
areas (like accounting or sales) where you can do your job without really collaborating with your colleagues, a PLM user will never be able to work alone. But beyond this type of vanilla collaboration, other, more modern and exciting forms of collaboration (e.g., crowdsourcing, or the use of social media tools) have begun to surface in the world of PLM. One example of crowd sourcing is Fiat , which created the first 100% open sourced car. This involved 17,000 collaborators from 160 countries, who