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Documents related to » sales and marketing alignment


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

SALES AND MARKETING ALIGNMENT: Results, and Respond Proactively Sales Process Map Best Practices for ERP Implementation Best Practices for Fixed Asset Managers Talent Management for Small and Medium-size Businesses: Steer Your Business to Handle Change by Creating the Right Road Map for Your Talent Journey Acronym-Related White Papers: Business Intelligence (BI) |  Customer Relationship Management (CRM) |  Enterprise Resource Planning (ERP) |  Human Capital Management (HCM) |  Information Technology (IT) |  Key Performance
9/1/2010 3:24:00 PM

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

SALES AND MARKETING ALIGNMENT: are tied to the sales lift provided by the product. ADAPTe not only makes the recommendations, it also manages the content to be displayed, tracks customer actions, and reports on customer demographics, segmentation, and buy versus browse behavior. Like other products in this space, ADAPTe can work with the data it collects, anonymous third party profiles and data on individuals that comes from a company s own databases. Market Impact This is a growth market right now, and the inevitable shakeout is far
5/15/2000

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

SALES AND MARKETING ALIGNMENT: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

SALES AND MARKETING ALIGNMENT: Results, and Respond Proactively Sales Process Map Talent Management for Small and Medium-size Businesses: Steer Your Business to Handle Change by Creating the Right Road Map for Your Talent Journey TEC 2013 Supply Chain Management Buyer’s Guide The Truth Behind Verticalization of Enterprise Asset Management Acronym-Related White Papers: Business Intelligence (BI) |  Customer Relationship Management (CRM) |  Enterprise Resource Planning (ERP) |  Human Capital Management (HCM) |  Information Technolo
10/30/2008 2:24:00 PM

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

SALES AND MARKETING ALIGNMENT: Marketing and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Read Comments D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams
8/1/2000

Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

SALES AND MARKETING ALIGNMENT: Gamification Initiative to Your Sales and Marketing Strategy It is important to understand not only what gamification is and how it works, but also that it must be aligned with your overall strategy to engage and attract customers. And just like any valid strategy, you need to set clear objectives up front and design your gamification program to meet them. Furthermore, you gamification objectives should be aligned with your business objectives, which is not always easy to do. For instance, selling more
6/14/2012 10:34:00 AM

How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

SALES AND MARKETING ALIGNMENT: work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You ll learn from best-in-class marketing companies how to capture, analyze, and manage customer data to launch successful loyalty programs ; employ the proper metrics and promotions to increase loyalty program performance; use key technologies to enable loyalty program delivery; and exploit social media to complete the loyalty program cycle. Learn the
10/14/2010 2:00:00 PM

How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.

SALES AND MARKETING ALIGNMENT: customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. How to Cook Up Some Marketing Mashups for Your Web Site style= border-width:0px; />   comments powered by Disqus Related Topics:   Middleware,   Enterprise Application Integration (EAI),   E-commerce,   Business-to-Consumer Web Sales,   Collaboration and Groupware,   E-mail Client,   Content
3/4/2008 4:41:00 PM

How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

SALES AND MARKETING ALIGNMENT: How to Make Marketing Integration a Whole Lot Easier How to Make Marketing Integration a Whole Lot Easier Source: Alterian Document Type: White Paper Description: Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover
3/2/2009 8:40:00 AM

Witty and viral marketing of enterprise applications? » The TEC Blog
Next Gen Enterprise On-Demand Sales Performance Management blog Optimal SAP blog OracleApps Epicenter Pegasystems blog PGreenblog ProcessGenie Architect and Analyst Blog ProcessGenie Line Of Business Blog Retail s BIG Blog Service Matters Siemens PLM Software Blog Sixteen Ventures SaaS blog Software as Services Software Safari Blog Sourcing Innovation blog Spend Matters Stefano Demiliani s blog on Microsoft Strategic HCM blog Strategic Service Management blog Supply Chain Matters blog Talent Management

SALES AND MARKETING ALIGNMENT: ERP, ibm, intentia movex, Lawson M3, Lawson S3, Lawson Software, microsoft, Oracle, Oracle JD Edwards, SAP, SAP Business One, viral marketing, YouTube, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
13-11-2007

Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service. Find IT Solutions and Other Applications for Your Decision Related to the Business Value with Communication-enabled CRM Processes Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

SALES AND MARKETING ALIGNMENT: their roots in both sales and service processes - were evolving over time and could not easily be isolated. Upon further investigation, the task force recommended enhancements to the sales and service processes, enabling real-time adaptation to the needs of the changing market. The task force noted that these CRM-based processes depended heavily on human communication and would perform better if they were communication enabled. After a relatively rapid, yet comprehensive CEBP implementation, the mobile
9/29/2008 10:44:00 AM


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