For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
roi sales lead generation
ability to better track ROI. If they do direct mail, drive them to a landing page. If they do TV, drive them to a landing page. If they do radio, drive them to a landing page. With that approach, you can analyze what media is working best for you. So we’re changing the way ad agencies work in that we’re changing the way that they’re accountable for what they do. We’re also providing the ad agencies with additional revenue streams. For example, an advertising agency can do all of their offline and