A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they make is to try to keep costs down by attempting to create an ROI program internally. It's a sure way to waste value people, time, and effort. If you want a significant return on your ROI sales and marketing investment, hire an expert.
roi it costs
to support the product''s ROI story. It sounded easy. Intuitively, we knew the ROI claims to be true. Proving it became problematic, because, in retrospect, we didn''t know how to do it. We were able to do some of the basics, such as identify business processes that the product automated or streamlined, thus saving time. We also identified processes that were accelerated, saving more time. It seemed self-evident that all the time this product saved gave the users more time for value-added activities.