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 roi demand generation tactics

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » roi demand generation tactics

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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These are the Times of CRM Vindication and Validation - Part 3


Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM Effectiveness During Lean Times” and authored by Microsoft Dynamics CRM and Oracle CRM, respectively. The blog post made the case for forward-looking enterprises to leverage customer relationship management (CRM

roi demand generation tactics  compelling  return on investment (ROI)  analysis for use in budgeting and campaign planning. Companies must link demand generation to sales execution in order to cancel any marketing activities that are not aligned with the actual sales capacity. Better targeting is not enough, since organizations need to be able to track campaign details throughout the campaign lifecycle across all channels. For example, organizations that rely heavily on events should be able to track all event venue details, Read More

Reducing Turnover and Managing Change: How Retailers Can Benefit from a New Approach to Training and Talent Management


This paper examines how a talent management system (TMS) that integrates learning, performance management (PM), compensation, development, and succession planning can make a bottom-line difference in a retailer’s ability to reduce turnover, manage change, and achieve strategic goals. It also examines how retailers are using software-as-a-service (SaaS) solutions to make optimum use of budgetary and staff resources.

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From Shoestring Budget to Millions: The Road Ahead for an Enterprise Management Software Vendor


Indisputably, Deltek remains an enterprise applications vendor of choice for project-based businesses. With its recent capital infusion and product deliveries, it has taken some critical steps towards creating even more value for its customers.

roi demand generation tactics  Adonix Inc ., Map ROI Systems Inc ., Input Inc ., and others. Numerous project organizations have gotten used to manual workarounds, and might still prefer the best-of-breed solutions they have in place—which might just be enough to represent a barrier for Deltek''s all-encompassing offering. Some of these competitors still have significantly greater financial, technical, marketing, and other resources than Deltek, not to mention a higher profile and recognition on a worldwide basis. Since they have Read More

Have You Ever Asked Yourself, 'Is My Company Experiencing a Sales Breakdown?'


No matter how strong or experienced you are as a sales professional, sales executive or smaller company CEO, if the infrastructure supporting your sales effort is not in place, achieving your revenue targets will be like attempting to climb Mt. Everest wearing running shoes.

roi demand generation tactics  strong business case or ROI assertion, it might very well not be taken seriously. Customer case studies and testimonials . Do you have a list of customer testimonials that you can provide or talk to during your sales campaign? Do these testimonials highlight the benefits your customer has received from your products or services? Has your company made the investment in gathering and producing case studies to provide you with the additional credibility you need to establish your company as a contender? If Read More

Next Generation Archive Migration Tools


Data migration products have grown and matured to the point that project success is less of a concern to clients today than how quickly and efficiently these projects can be done, and the level of specificity and control that can be applied during data migration. Clients demand efficient migrations performed to their level of satisfaction, with minimum risk. This guide is designed to demonstrate the features of migration software and their benefits.

roi demand generation tactics  Generation Archive Migration Tools Data migration products have grown and matured to the point that project success is less of a concern to clients today than how quickly and efficiently these projects can be done, and the level of specificity and control that can be applied during data migration. Clients demand efficient migrations performed to their level of satisfaction, with minimum risk. This guide is designed to demonstrate the features of migration software and their benefits. Read More

Demand and Delivery Management in IT Services


Even when business revenues decline, the demand for IT services often continues to increase. To meet those challenges, both businesses and IT partners must come to terms with the demand and delivery needs of each group. Strong communication between the user and the IT provider is essential. Strategize your initiatives and transform your business: find out key recommendations to manage IT supply and demand relationships.

roi demand generation tactics  and Delivery Management in IT Services Even when business revenues decline, the demand for IT services often continues to increase. To meet those challenges, both businesses and IT partners must come to terms with the demand and delivery needs of each group. Strong communication between the user and the IT provider is essential. Strategize your initiatives and transform your business: find out key recommendations to manage IT supply and demand relationships. Read More

Enterprise Payback: Qualitative and Quantitative Factors in the ROI Equation


The requirement that enterprise software vendors deliver a measurable return on investment (ROI) has never been greater than right now. Customers are demanding that ROI analysis be a critical factor in their decisions to acquire new enterprise software. Without a demonstrable return, few customers are willing to invest scarce capital and human resources in new enterprirse software. A more complete analysis of return can be had by looking at the overall payback that enterprise software can offer to a company. Enterprise software payback includes not only quantifiable improvements in bottom and top line functionality, but also more qualitative measures-—such as new business opportunities, improved customer and partner relations, and improved time to market—-that contribute significantly to the success of a company's enterprise software implementation and use.

roi demand generation tactics  Quantitative Factors in the ROI Equation The requirement that enterprise software vendors deliver a measurable return on investment (ROI) has never been greater than right now. Customers are demanding that ROI analysis be a critical factor in their decisions to acquire new enterprise software. Without a demonstrable return, few customers are willing to invest scarce capital and human resources in new enterprirse software. A more complete analysis of return can be had by looking at the overall payback Read More

ToolsGroup Embeds Machine Learning Technology in Demand Forecasting


ToolsGroup, a provider of demand analytics and supply chain planning (SCP) software, claims to be the first vendor in its class to embed machine learning into a commercially available demand forecasting product. The new technology has been proven to significantly improve forecast accuracy in major global customer installations.

roi demand generation tactics  Embeds Machine Learning Technology in Demand Forecasting ToolsGroup , a provider of demand analytics and supply chain planning (SCP) software, claims to be the first vendor in its class to embed machine learning into a commercially available demand forecasting product. The new technology has been proven to significantly improve forecast accuracy in major global customer installations. ToolsGroup''s embedded machine learning is available as part of the SO99+ version 7.3.1 demand forecasting Read More

Billing Foundations for Successful Next-generation Service Strategies


Dramatic progress in communication and media industries are pushing service providers to seek new differentiation strategies. Next-generation services can play a major role in your future as a service provider. But first you need to understand the implications for your operational- and business-support systems—in particular your billing system. Learn how to make the most of next-generation services to generate revenue.

roi demand generation tactics   Read More

UNIT4 Launches Cloud ERP for New-generation Users


UNIT4, a provider of enterprise software that accommodates business change, has launched the next-generation version of its Agresso enterprise resource planning (ERP) suite for people-centric businesses, called Milestone 4. The Agresso ERP suite now provides new social and mobile technologies with for a new-generation workforce. These four—social, mobile, analytics, and cloud—touchstones are a significant departure from traditionally rigid ERP systems.

roi demand generation tactics  industry-watch, UNIT4, cloud-ERP, Agresso, VITA, social, mobile, cloud, BLINC Read More

State of the Market: on-Demand Business Intelligence Solutions


Find out how the companies you re targeting are approaching SaaS-based BI solutions in On-demand Business Intelligence Solutions.

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Next-generation Workforces


Less than one third of manufacturers can boast world-class employee engagement (the ability to “secure a competitive performance advantage by having superior systems in place to recruit, hire, develop, and retain talent”). Discover how workforce management systems can help manufacturers more effectively measure employee performance, direct human resources (HR), and leverage talent in order to compete effectively.

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OKENA Pioneers Next-Generation Intrusion Prevention


Intrusion prevention has evolved as a smarter alternative to intrusion detection. Pioneer OKENA has mapped application behaviors into rules, and is using these behavior rules to prevent intrusions up front. This second-generation approach offers substantial bottom line savings, and frees up IT resources for other tasks.

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